Enter new markets,Promotion of new products Creation of Demand Confirm imagery Change habits Break the ice Build ambience Generate sales lead Build awareness Reminder Sustain Preference Intensify Usage

1. Ms. Rajlaxmi Bhosale

2. Objectives of advertising
Promotion
of new
products
Creation
of Demand
Confirm
imagery
Change
habits
Break the
ice
Build
ambience
Generate
sales lead
Build
awareness
Reminder
Sustain
Preference
Intensify
Usage
Enter
new
markets
Develop
brand
equity

4. Advertising: Role in Marketing

5. Advertising: Role in Marketing
Corporate image
Build confidence
Create identity
Publicize the strength

6. Advertising: Role in Marketing
 Corporate image

7. Advertising: Role in Marketing
 Corporate image

8. Advertising: Role in Marketing
 Corporate image

9. Advertising: Role in Marketing
 Corporate image

10. Advertising: Role in Marketing
 Corporate image

11. Advertising: Role in Marketing
 Corporate image

12. Advertising: Role in Marketing
 Corporate image

13. Advertising: Role in Marketing
 Face Competition
Fight with current, potential and emerging competitors
Making the market more competitive and offer the benefits to
the customers

14. Advertising: Role in Marketing
 Create Awareness
Recognizing need
Determining quantities and features of the product
Making the product popular

15. Create Awareness

16. Create Awareness

17. Create Awareness

18. Create Awareness

19. Create Awareness

20. Create Awareness

21. Create Awareness

22. Create Awareness

23. Create Awareness

24. Create Awareness

25. Create Awareness

26. Create Awareness

27. Create Awareness

28. Create Awareness

29. Create Awareness

30. Create Awareness

31. Create Awareness

32. Create Awareness

33. Create Awareness

34. Create Awareness

35. Create Awareness

36. Create Awareness

37. Create Awareness

38. Create Awareness

39. Create Awareness

40. Create Awareness

41. Create Awareness

42. Create Awareness

43. Create Awareness

44. Advertising: Role in Marketing
 Cost effective
Considered as cost effective promotional tool as compared to
other promotional tools

45. Cost Effective

46. Cost Effective

47. Cost Effective

48. Cost Effective

49. Cost Effective

50. Cost Effective

51. Advertising: Role in Marketing
 Distribution
Support channel members
Assist Distribution Efforts
Making awareness at each point of distribution

52. Distribution

53. Distribution

54. Advertising: Role in Marketing
 Promotion
Promoting the products
Making the products user friendly

55. Promotion

56. Promotion

57. Promotion

58. Advertising: Role in Marketing
 Product
Giving information about product
Explaining the product features
Making the customers understand various usage of the product

59. Product information

60. Product information

61. Productinformation

62. Productinformation

63. Productinformation

64. Advertising: Role in Marketing
 Quality Assurance
Giving information about product quality
Avoiding deceptive ads
Avoiding to attract buyers due to false advertising

65. Productquality

66. ProductQuality

67. Advertising: Role in Marketing
Pricing of the product
Awareness about product pricing
Making then understand that it is the right
price
Information about price changes

68. Product Pricing

69. Product Pricing

70. Product Pricing

71. Advertising: Role in Marketing
Product differentiation
Distinguish the product from other
products

72. ProductDifferentiation

73. ProductDifferentiation

74. ProductDifferentiation

75. ProductDifferentiation

76. ProductDifferentiation

77. ProductDifferentiation

78. Advertising: Role in Marketing
Achieving economies of scale
Solving seasonal fluctuations
Message reaches at much lower cost

79. Advertising: Role in Marketing
Creation of Good Will

81. THANK YOU!