The document provides a history of advertising in India from the 18th century to the modern era. Some of the key points covered include:
- The earliest forms of advertising in India included hawkers calling out wares and shop signs in the 18th century. Some of the first newspaper ads appeared in the 1780s.
- The early 20th century saw the emergence of foreign ad agencies in India and the first Indian agencies being established. Dattaram & Co became the oldest existing Indian agency in 1905.
- Television advertising began gaining popularity in the late 1970s and 1980s with the launch of commercial programming on All India Radio and the introduction of color TV ads. Soap operas also became a
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
The presentation is focussed on one of the biggest advertising media type, the print media. It throws light on the evolution of print media advertising. Also, it discusses the evolution of print media in India. The discussion covers two important channels of print media - newspapers, and magazines.
The presentation is focussed on one of the biggest advertising media type, the print media. It throws light on the evolution of print media advertising. Also, it discusses the evolution of print media in India. The discussion covers two important channels of print media - newspapers, and magazines.
Why Should Streetcar Advertising Matter to YouWoody Savage
I am sure you have heard the expression “A picture is worth a thousand words” but you probably did not realize this phrase had its origin in Streetcar Advertising.
This presentation provides you with a short history on streetcar advertising as well as a primer on the principles of early streetcar advertising (many of which are still applicable today). The core of this presentation, however, is the display of 80+ fully restored streetcar advertising cards that represent a diverse cross-section of consumer companies, brands and products that were available almost 100 years ago.
Surprisingly, many of these brands, products and companies shown here are still in existence and are among the leading consumer brands that we still enjoy today! Find out why and how these products and brands have stood the test of time. See how, that in spite of today’s technological advances, the basic principles of creating and delivering good advertising have not changed that much over the past 100 years!
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
4. Classified ad in
‘Bombay Times
& Journal of
Commerce’
which later
became ‘The
Times of India’
1838
1840 – First formal
ads were for
Amateur theatricals.
5. 18th Century
• Initial ads from England.
• Studios set up
• First generation of visualisers
& illustrators
• Major advertisers were big
shops:
Spencer's, Army & Navy,
Whiteaway & Laidlaw
6.
7.
8. • Ads appear in
newspapers in the form
of lists of the latest
merchandise from
England
• Horlicks becomes the
first 'malted milk' to be
patented on 5th June
1883 (No. 278967).
1883
9. B. Dattaram & Co oldest existing Indian
agency in Bombay
1905
13. India’s first ad soliciting ads by
Dattaram.
‘Be wise. Advertise’
1958
14. 1959-First agency to spearhead a
movement to route public sector ads
only through wholly owned Indian
agencies.
1963-First agency to handle an
election promotion.
1965 - First agency tot be awarded
work for All India Congress
Committee Conference.
Other firsts by Dattaram.
16. L.A. Stronach
D.J. Keymer
– Satayajit Ray worked
here as an illustrator.
– It later closed down
– Becomes Clarion in
Calcutta
– Ogilvy, Benson and
Mather (OBM) in
Bombay.
1926
Foreign ad agencies
17. J Walter Thompson Co
Pr. Ltd
–General Motors
–E.J. Feildon was chief
executive
–Subhash Ghoshal was
the first Indian to lead
JWT.
1929
19. 1934
- Venkatrao Sista opens Sista
Advertising and Publicity
Services. The first full service
Indian agency
1936
- Indian Broadcasting Company
becomes All India Radio
(AIR)
1939
- Lever's advertising department,
LINTAS (Lever’s
International Advertising
Service) launches Dalda a brand
and a marketing campaign
specifically developed for India
1940
24. • Industrialisation leads to
mass production and
‘Indiacentric
advertising.
• ’Radio Ceylon and
Radio Goa’ popular radio
stations
• Burmah Shell – Promoted
Kerosene by painting on both
sides of vans.
1950
25. • Vicks VapoRub: a rub
for colds, causes ripples
with its entry in the balm
market
• Hindustan Thompson
Associates Limited (HTA,
previously J Walter
Thompson), made the
iconic Air India’s
Maharaja campaign.
1951-53
26. – Cinema
advertising
introduced with 2
minute films.
– The Ad club
Calcutta
established
1957 - Vividh
Bharati kicks off
1956
National
advertising
designed the
‘Murphy
Baby’
28. Wills Filter Tipped
cigarettes launched and
positioned as made for each
other, filter and tobacco match
Government persuaded to
open up the
broadcast media
1966
29. First commercial appears on
Vividh Bharati.
Later sponsored programmes like
Binaca Geet Mala,
Saridon ke Saathi
Bournvita Quiz
Contest
became very popular.
1967
30. 1969
- Sylvester daCunha sets up
DaCunha Associates
1970
- Frank Simoes sets up Frank
Simoes Associates
32. 1970
Concept of commercial programming
accepted by All India Radio
‘Inspector Eagle’ sponsored by
Eagle flasks.
‘Eveready ke Humsafar’ by
Everyday batteries.
1971
Benson's undergo change in name to
Ogilvy, Benson & Mather
1972
Western Outdoor Advertising Pvt Ltd
(WOAPL) introduces first closed
circuit TV (CCT) in the country at the
race course in Mumbai
33. 1973
- RK Swamy established
1974
- Arun Nanda & Ajit
Balakrishnan set up Rediffusion
34. 1975
- Ravi Gupta sets up Trikaya Grey
1976
- Commercial
Television initiated
35.
- First television
commercial seen
– The first TV ad
was a still photo of
Topaz blades.
– The first ad film
was for Vichitra
Sarees.
1978
*Students’ Britannica India, Volume six, 2000, Sunil Robert
38. 1980
Mudra communication network set
up by A.G. Krishnamurthy.
‘Only Vimal’
‘I love you Rasna’
‘Mint with a hole’
1983
- Mudra sponsors first
commercial telecast of a major
sporting event with the India-
West Indies series
39. 1981
- Network, associate of
UTV, pioneers cable
television in India
1982
Asiad '82 colour
transmission of Television
- Bombay Dyeing -
the first colour TV ad
40. - Manohar Shyam Joshi's Hum Log
- Maggi Noodles launched to become an overnight success
1983
46. 1990
- Agencies go virtual with websites
and Internet advertising
- Brand Equity (magazine) of The
Economic Times is born
1991
- Zee TV
- Soon after the Gulf War enters
STAR (Satellite Transmission for
Asia Region)
1992
‘Santa Barbara’ and ‘The Bold
And The Beautiful’ on STAR Plus
- a soap that started the cultural
invasion
47. 1993
- India's pioneering
advertising school, MICA
(Mudra Institute of
Communications
Ahmedabad),
1996
- Indian ads bag three awards
at the 43rd International
Advertising Festival, Cannes
- Sun TV - first regional TV to
go live 24 /7
48. • Media boom
• Army resorts to the
services of private
sector agencies
• Advertising on the
Internet increases.
• Rise of software
• TV producers banking on
ad industry talent
1997
51. - Mudra launches magindia.com
- India's first advertising and
marketing Gallery
- Lintas merges with Lowe
Group to become Lowe Lintas
and Partners (LLP)
- Kaun Banega Crorepati
become a rage;
2000
53. - Trikaya Grey becomes Grey
Worldwide
- Bharti's Rs 2.75-crore
corporate TV commercial, where
a baby girl is born in a football
stadium, becomes the most
expensive campaign of the year
2001
54. • HTA (Hindustan Thompson Associates)
(1,500 mil)
– the Indian arm of JWT, is one of the top in
terms of income.
– CEO Mike Khanna.
– The club agency for Levers,
– Build the brand Pepsi
• Lintas. (1,000 mil)
– in-house agency of Hindustan Levers.
– Liril, lifebuoy, surf and Rin.
– Ex CEO Alyque Padamsee
– Now Prem Mehra
55. • O&M (700 mil) – Kodak Titan, Cadbury, Fevicol
• Mudra. (700 mil) – 1980 – Founded by A.G.
Krishnamurthy.
– Indegenous Affiliated with DDB Needham
– Only Vimal, I love you Rasna, Nestle ‘Mint with a hole.’
• FCB Ulka (500 mil)
• Rediffussion DY& R
• RK Swamy BBDO
• McCaan Ericsson
• Contract
• MAA Bozell.
