Sam Marshall is the director of ClearBox Consulting and has 15 years of experience with intranets and digital workplaces. The document discusses common mistakes made with intranets, including losing executive sponsorship, over-personalizing content, getting carried away with design principles, forgetting about late adopters, and having over-zealous governance. It provides tips for getting intranets right such as cultivating champions, measuring metrics before and after changes, reflecting organizational structure, piloting with different user types, and having basic governance principles rather than extensive rules.
7 things about intranets I learnt the hard waySam Marshall
Being an intranet manager can be demanding, and there isn't always someone else to learn from in your organisation. Based on 15 years as an intranet manager / consultant, I share some experiences of where things can go wrong, and how to avoid them:
* Disappearing Stakeholders
* Change comes from leadership not data
* Too much personalization
* When your intranet should look like your org chart
* Forgetting the late-adopters
* Over-zealous Governance
* trying to change everything at once
Intranet Strategy workshop Sam Marshall ClearBox Intrateam 2011Sam Marshall
Intranet Strategy Workshop: Shaping the Future of Your Intranet
* What does an effective intranet strategy look like?
* Responding to business needs and demonstrating value
* Responding to employee needs and conflicting demands
* The difference between strategy and governance
* Executing and sustaining strategies – when theory and practice collide
Sam Marshall, Director, ClearBox Consulting Ltd.
Material from Intranet Strategy workshop given at Intrateam Event 2011, Copenhagen.
A look at common pitfalls in intranet design and operation, for both traditional and social-media driven approaches. Getting it right is rarely just about installing the right tool, and this talk will address issues such as moderating employee discussion boards, the role of corporate communications, runaway SharePoint sites and Generation Y
10 Worst practices for SharePoint intranetsSam Marshall
It's good to learn from your mistakes - but it's a lot cheaper to learn from someone else's. This is a guided tour of business mis-use of SharePoint, covering internal communications pitfalls, team collaboration nightmares, and tales of when governance goes bad. Illustrated with first-hand examples and lessons that everyone will identify with.
Suitable For : Business Analyst, Compliance Manager, Consultant, End User, Power User
Topic : Best practices, Business Value, Governance & Compliance, Operations & Management
**WEBINAR - to see a recording of this presentation given on 10th December 2014 - http://www.clearbox.co.uk/the-future-of-sharepoint-webinar-video/
SharePoint dominates as an intranet and collaboration platform, but it seems increasingly challenged by more nimble, consumer-driven technologies. Microsoft too, seems to be putting the emphasis on Office 365. How should SharePoint evolve? How much should we be driven by employee expectations? And what should SharePoint teams be planning in response? In this keynote, Sam will consider:
• What are the trends in how people work and what they expect from their workplace tools?
• How useful is SharePoint as the basis for a digital workplace?
• How strong is the case for moving to Office 365?
• Is Microsoft’s roadmap enough to keep them in the lead?
• What are rival platforms doing that SharePoint misses?
SharePoint adoption and governance - breakout sessionSam Marshall
Breakout session from Congres SharePoint September 2012 Utrecht.
Employee \ user adoption challenges for SharePoint intranets and extranets.
Also looks at cultivating governance buy-in from site owners and content owners.
7 things about intranets I learnt the hard waySam Marshall
Being an intranet manager can be demanding, and there isn't always someone else to learn from in your organisation. Based on 15 years as an intranet manager / consultant, I share some experiences of where things can go wrong, and how to avoid them:
* Disappearing Stakeholders
* Change comes from leadership not data
* Too much personalization
* When your intranet should look like your org chart
* Forgetting the late-adopters
* Over-zealous Governance
* trying to change everything at once
Intranet Strategy workshop Sam Marshall ClearBox Intrateam 2011Sam Marshall
Intranet Strategy Workshop: Shaping the Future of Your Intranet
* What does an effective intranet strategy look like?
* Responding to business needs and demonstrating value
* Responding to employee needs and conflicting demands
* The difference between strategy and governance
* Executing and sustaining strategies – when theory and practice collide
Sam Marshall, Director, ClearBox Consulting Ltd.
Material from Intranet Strategy workshop given at Intrateam Event 2011, Copenhagen.
A look at common pitfalls in intranet design and operation, for both traditional and social-media driven approaches. Getting it right is rarely just about installing the right tool, and this talk will address issues such as moderating employee discussion boards, the role of corporate communications, runaway SharePoint sites and Generation Y
10 Worst practices for SharePoint intranetsSam Marshall
It's good to learn from your mistakes - but it's a lot cheaper to learn from someone else's. This is a guided tour of business mis-use of SharePoint, covering internal communications pitfalls, team collaboration nightmares, and tales of when governance goes bad. Illustrated with first-hand examples and lessons that everyone will identify with.
Suitable For : Business Analyst, Compliance Manager, Consultant, End User, Power User
Topic : Best practices, Business Value, Governance & Compliance, Operations & Management
**WEBINAR - to see a recording of this presentation given on 10th December 2014 - http://www.clearbox.co.uk/the-future-of-sharepoint-webinar-video/
SharePoint dominates as an intranet and collaboration platform, but it seems increasingly challenged by more nimble, consumer-driven technologies. Microsoft too, seems to be putting the emphasis on Office 365. How should SharePoint evolve? How much should we be driven by employee expectations? And what should SharePoint teams be planning in response? In this keynote, Sam will consider:
• What are the trends in how people work and what they expect from their workplace tools?
• How useful is SharePoint as the basis for a digital workplace?
• How strong is the case for moving to Office 365?
• Is Microsoft’s roadmap enough to keep them in the lead?
• What are rival platforms doing that SharePoint misses?
SharePoint adoption and governance - breakout sessionSam Marshall
Breakout session from Congres SharePoint September 2012 Utrecht.
Employee \ user adoption challenges for SharePoint intranets and extranets.
Also looks at cultivating governance buy-in from site owners and content owners.
Loving the intranet - rethinking employee adoptionSam Marshall
Presented at Interaction 2012, London October 2012.
What can we do to make intranets and digital workplaces really valued, rather than just necessary places to go? What role should they play in employee engagement, that isn't just pretending to have a 2-way dialogue?
Making sense of your Digital WorkplaceSam Marshall
One of the challenges of a modern intranet is that the boundaries are becoming blurred by the growth of social and collaboration tools, mobile access and cloud applications. In this evolving landscape, intranets remain highly important, but the roadmap needs to plan for the digital workplace as a whole. Based on hands-on experience of developing strategy, Sam Marshall shows how approaching this from an employee perspective can bring clarity and purpose, but also how the emphasis needs to be as much on management as on technology.
Intranet and digital workplace analytics and success metricsDorje McKinnon
This presentation was given at the Digital Workplace conference 2016 in Auckland New Zealand. It outlines my digital analytics maturity model. This model was developed from the intranet analytics report I authored in July 2016. It is the synthesis of my interviews with digital workplace and intranet professionals and work done by Avinash Kaushik on how to add value to analytics.
This presentation also looks at intranet analytics tools researched for the analytics report and where they sit within my analytics maturity framework.
Presented at Interaction Intranet conference. London September 2015.
Sam Marshall ClearBox Consulting.
Digital Workplaces should be driven by an employee-centred view. Here I present a manifesto for what typical matters to them, arguing that the technology to serve these needs over time will evolve, but the needs themselves are more enduring.
Moving from Collaboration Pilot to Successful ImplementationChristian Buckley
One of the most common SharePoint and Office 365 failures is deploying the platform without a pilot. The collaboration pilot is an essential step for any enterprise deployment – and there are most definitely “best practices” you should consider.
Presentation given by Beezy Chief Evangelist and 6-time Microsoft MVP Christian Buckley walking through a repeatable process for running successful collaboration pilots, from management buy-in through to customer adoption planning.
Planning your Digital Workplace: A Systems-Based Planning ApproachChristian Buckley
When deploying a “Digital Workplace,” where do you begin? What is needed is an iterative, strategic, and systems-based approach of identifying core challenges at the team and company level, working with key stakeholders to identify appropriate strategies, building a solution using a scalable, repeatable, and sustainable change model. This approach drives stakeholder engagement, and ensures a more holistic solution that aligns with the needs of the business at every level. In this presentation, we walk through a systems-based planning approach for Enterprise Collaboration. Topics will include:
--Engaging leaders in a systems analysis, identifying high-priority needs and challenges
--Outlining a set of targeted and strategic actions based on common customer scenarios
--Developing an implementation plan to support successful operational and improvement strategies
The intent of this presentation is to help organizations incorporate systems-based planning into their Digital Workplace planning processes, using real-world customer examples, and to receive tips on how to fold these best practices into their own strategies.
Originally presented to the Intranet Leadership Forum (ILF) in Sydney, Australia @ Intranets2014 -- In 2012 Mayo Clinic launched a substantial effort to study and document the daily work habits and information needs of their 60,000+ employees. In this presentation I described the business case for this project, how we struggled to establish a starting point in the absence of any guidance, and lessons learned.
Six steps to delivering a digital workplace - solve the right problemsSam Marshall
When planning to improve your digital workplace, perhaps replacing older platforms, you need a clear strategy to identify which features will have the most impact upon ways of working and deliver the biggest ROI. Without an agreed strategy, it will be difficult to manage people’s expectations and your project may not deliver the requirements, resulting in frustration for end users and all involved.
In this webinar, Sam Marshall will talk to Marcus Dervin about a new digital workplace planning framework from his book, Digital Transformation from the Inside Out. Marcus will explain six vital steps to identify and then solve the major challenges when delivering a brilliant digital workplace that people will love.
We’ll cover:
-Why you need a planning framework
-How to find people’s problems
-How to measure the severity of problems and prioritise them
-Assessing the best way to address each problem
-Getting budget approval
-How to implement the changes.
Good, Better, Best Strategies for Social Adoption in SharePointChristian Buckley
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs.
This session will walk through the levels of SharePoint and Yammer integration available today as well as other features, such as Delve and Office Graph, providing some real-world examples and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.
The Digital Workplace - Building a more productive digital work environment s...Oscar Berg
It's time to take employee productivity and digital working seriously. The Digital Workplace is an approach that helps you build a more productive digital work environment - service by service.
Keynote given at the Digital Workplace Conferences held in Auckland, New Zealand (May 2017) and Sydney, Australia (August 2017). In this presentation, I share 4 ingredients required for lasting organizational change, and make the case for identifying change agents or "champions" within the digital workplace to implement real change.
The Top 10 Mistakes in SharePoint ProjectsSam Marshall
Although all software has limitations, SharePoint has something of a reputation for difficult intranet projects. Often this has more to do with the implementation than with the technology itself. The most successful projects are the ones that manage to balance business, end user and IT considerations.
In this interactive masterclass Sam Marshall will take the audience along the 10 most common mistakes in SharePoint projects. We’ll explore some of the risks, highlight warning signs and share insights into how to keep your SharePoint intranet on track.
The Digital Workplace Maturity Model – Going Beyond the Intranet
What does it take to move from a traditional intranet to something that supports all aspects of a digital workplace?
* How do the dimensions of community, collaboration, communication, services and structure interrelate?
How should your organization’s strategy dictate the profile of your digital workplace?
What can we learn from similar systems about how intranets can evolve?
Sam Marshall, Director, ClearBox Consulting Ltd.
From IntraTEam Event Copenhagen 2011 #iec11
Taking Control and Shaping your Career and your Future in Microsoft SharePoin...Noorez Khamis
In this session you will learn about many of the different roles, jobs and aspects that a current career in SharePoint has to offer and what they entail. Learn about opportunities for advancement in Microsoft SharePoint technologies and on how you can excel at the aspect of SharePoint that you love best. The session will also talk and theorize about the future landscape that Microsoft has for SharePoint with the emergence of Office 365 and Windows Azure cloud based technologies.
With the rate of innovation coming from Microsoft these days, many organizations are struggling to understand which tools and capabilities to use, and when to use them. The fact is: different teams work in different ways. Within the modern digital workplace, there are many different “modalities” of collaboration — and the companies that understand and meet the evolving needs of their end users will have a competitive advantage.
This presentation reprises a keynote presentation given at the European SharePoint Conference (Nov 2016) in Vienna, Austria by Office Server and Services MVPs Christian Buckley from Beezy and Benjamin Niaulin from Sharegate as they discuss real-world scenarios and management considerations of the three primary collaboration modalities: document and process-centric (SharePoint), email-centric (Exchange and Groups), and social-centric (Yammer, Skype for Business) -- and how Beezy can meet the various needs of these modalities.
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
FOMO for Marketers – How to Create Content for MillennialsPR Council
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
Loving the intranet - rethinking employee adoptionSam Marshall
Presented at Interaction 2012, London October 2012.
What can we do to make intranets and digital workplaces really valued, rather than just necessary places to go? What role should they play in employee engagement, that isn't just pretending to have a 2-way dialogue?
Making sense of your Digital WorkplaceSam Marshall
One of the challenges of a modern intranet is that the boundaries are becoming blurred by the growth of social and collaboration tools, mobile access and cloud applications. In this evolving landscape, intranets remain highly important, but the roadmap needs to plan for the digital workplace as a whole. Based on hands-on experience of developing strategy, Sam Marshall shows how approaching this from an employee perspective can bring clarity and purpose, but also how the emphasis needs to be as much on management as on technology.
Intranet and digital workplace analytics and success metricsDorje McKinnon
This presentation was given at the Digital Workplace conference 2016 in Auckland New Zealand. It outlines my digital analytics maturity model. This model was developed from the intranet analytics report I authored in July 2016. It is the synthesis of my interviews with digital workplace and intranet professionals and work done by Avinash Kaushik on how to add value to analytics.
This presentation also looks at intranet analytics tools researched for the analytics report and where they sit within my analytics maturity framework.
Presented at Interaction Intranet conference. London September 2015.
Sam Marshall ClearBox Consulting.
Digital Workplaces should be driven by an employee-centred view. Here I present a manifesto for what typical matters to them, arguing that the technology to serve these needs over time will evolve, but the needs themselves are more enduring.
Moving from Collaboration Pilot to Successful ImplementationChristian Buckley
One of the most common SharePoint and Office 365 failures is deploying the platform without a pilot. The collaboration pilot is an essential step for any enterprise deployment – and there are most definitely “best practices” you should consider.
Presentation given by Beezy Chief Evangelist and 6-time Microsoft MVP Christian Buckley walking through a repeatable process for running successful collaboration pilots, from management buy-in through to customer adoption planning.
Planning your Digital Workplace: A Systems-Based Planning ApproachChristian Buckley
When deploying a “Digital Workplace,” where do you begin? What is needed is an iterative, strategic, and systems-based approach of identifying core challenges at the team and company level, working with key stakeholders to identify appropriate strategies, building a solution using a scalable, repeatable, and sustainable change model. This approach drives stakeholder engagement, and ensures a more holistic solution that aligns with the needs of the business at every level. In this presentation, we walk through a systems-based planning approach for Enterprise Collaboration. Topics will include:
--Engaging leaders in a systems analysis, identifying high-priority needs and challenges
--Outlining a set of targeted and strategic actions based on common customer scenarios
--Developing an implementation plan to support successful operational and improvement strategies
The intent of this presentation is to help organizations incorporate systems-based planning into their Digital Workplace planning processes, using real-world customer examples, and to receive tips on how to fold these best practices into their own strategies.
Originally presented to the Intranet Leadership Forum (ILF) in Sydney, Australia @ Intranets2014 -- In 2012 Mayo Clinic launched a substantial effort to study and document the daily work habits and information needs of their 60,000+ employees. In this presentation I described the business case for this project, how we struggled to establish a starting point in the absence of any guidance, and lessons learned.
Six steps to delivering a digital workplace - solve the right problemsSam Marshall
When planning to improve your digital workplace, perhaps replacing older platforms, you need a clear strategy to identify which features will have the most impact upon ways of working and deliver the biggest ROI. Without an agreed strategy, it will be difficult to manage people’s expectations and your project may not deliver the requirements, resulting in frustration for end users and all involved.
In this webinar, Sam Marshall will talk to Marcus Dervin about a new digital workplace planning framework from his book, Digital Transformation from the Inside Out. Marcus will explain six vital steps to identify and then solve the major challenges when delivering a brilliant digital workplace that people will love.
We’ll cover:
-Why you need a planning framework
-How to find people’s problems
-How to measure the severity of problems and prioritise them
-Assessing the best way to address each problem
-Getting budget approval
-How to implement the changes.
Good, Better, Best Strategies for Social Adoption in SharePointChristian Buckley
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs.
This session will walk through the levels of SharePoint and Yammer integration available today as well as other features, such as Delve and Office Graph, providing some real-world examples and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.
The Digital Workplace - Building a more productive digital work environment s...Oscar Berg
It's time to take employee productivity and digital working seriously. The Digital Workplace is an approach that helps you build a more productive digital work environment - service by service.
Keynote given at the Digital Workplace Conferences held in Auckland, New Zealand (May 2017) and Sydney, Australia (August 2017). In this presentation, I share 4 ingredients required for lasting organizational change, and make the case for identifying change agents or "champions" within the digital workplace to implement real change.
The Top 10 Mistakes in SharePoint ProjectsSam Marshall
Although all software has limitations, SharePoint has something of a reputation for difficult intranet projects. Often this has more to do with the implementation than with the technology itself. The most successful projects are the ones that manage to balance business, end user and IT considerations.
In this interactive masterclass Sam Marshall will take the audience along the 10 most common mistakes in SharePoint projects. We’ll explore some of the risks, highlight warning signs and share insights into how to keep your SharePoint intranet on track.
The Digital Workplace Maturity Model – Going Beyond the Intranet
What does it take to move from a traditional intranet to something that supports all aspects of a digital workplace?
* How do the dimensions of community, collaboration, communication, services and structure interrelate?
How should your organization’s strategy dictate the profile of your digital workplace?
What can we learn from similar systems about how intranets can evolve?
Sam Marshall, Director, ClearBox Consulting Ltd.
From IntraTEam Event Copenhagen 2011 #iec11
Taking Control and Shaping your Career and your Future in Microsoft SharePoin...Noorez Khamis
In this session you will learn about many of the different roles, jobs and aspects that a current career in SharePoint has to offer and what they entail. Learn about opportunities for advancement in Microsoft SharePoint technologies and on how you can excel at the aspect of SharePoint that you love best. The session will also talk and theorize about the future landscape that Microsoft has for SharePoint with the emergence of Office 365 and Windows Azure cloud based technologies.
With the rate of innovation coming from Microsoft these days, many organizations are struggling to understand which tools and capabilities to use, and when to use them. The fact is: different teams work in different ways. Within the modern digital workplace, there are many different “modalities” of collaboration — and the companies that understand and meet the evolving needs of their end users will have a competitive advantage.
This presentation reprises a keynote presentation given at the European SharePoint Conference (Nov 2016) in Vienna, Austria by Office Server and Services MVPs Christian Buckley from Beezy and Benjamin Niaulin from Sharegate as they discuss real-world scenarios and management considerations of the three primary collaboration modalities: document and process-centric (SharePoint), email-centric (Exchange and Groups), and social-centric (Yammer, Skype for Business) -- and how Beezy can meet the various needs of these modalities.
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
FOMO for Marketers – How to Create Content for MillennialsPR Council
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
Web Content Management Systems (Web CMS) manage and organize content on some of the world’s most trafficked websites.
Will 2015 be a year of rapid technological change in Web CMS? Or, will we see “more of the same?”
Laurence Hart shares his top trends for Web CMS in 2015:
1) From Mobile First to Always Responsive
2) Web is Just Part of the Experience
3) Social Media with a Purpose
4) Analytics Creating Actions
5) Cloud is a Viable Option
6) Improving Interfaces
Digital workplace projects rarely fail just because of technology issues.
Efforts to improve intranets, increase adoption of employee collaboration platforms, launch enterprise mobile apps for employees, and other such digital workplace initiatives usually suffer because of issues around strategy, planning, governance and training.
All these causes of failure can be addressed with improved stakeholder engagement. But there are right ways and wrong ways to engage stakeholders.
This presentation draws on the Digital Workplace Group's decade-plus experience helping large global organizations improve their intranets and broader digital workplaces. It lists four of the most common mistakes of stakeholder engagement and the solutions.
What’s the difference between average and extraordinary intranet homepages?
Elizabeth Marsh, Research Director at Digital Workplace Group, has worked with leading brands on their intranet strategy and design. In this presentation, Elizabeth shares the key trends and best practices from leading intranet homepages.
See screenshots of intranet homepages from the following brands:
Adidas
IKEA
Sprint
Mayo Clinic
American Express
September 2012 webinar presented by Prescient's Toby Ward and Jonas Lood. This presentation is perfect for organizations currently considering an intranet redevelopment project that want to learn strategies for improving the structure, usability and navigation of their intranet or portal.
This slideshow presents 31 examples of intranet homepage design concepts, with example screenshots.
We've pulled the screenshots from the entries in the My Beautiful Intranet 2014 competition.
No matter how well designed your SharePoint intranet is, if it’s not used by employees then it won’t add value. However, SharePoint adoption remains a challenge for many companies, with low usage levels and functionality that often ignored as old practices persist. In this session Sam Marshall will guide you through a range of techniques for improving the use of your intranet.
• Why is SharePoint adoption challenging?
• What strategies have leading companies used to successfully introduce social tools?
• How much should we rely on managers and leaders to drive intranet adoption?
• How can you get away from 'big bang' launches?
• How can we encourage people to create content and interact, rather than just reading it?
Larsen Globalization is a staffing company dedicated to the localization industry since 2000. Founded in London UK and expanded through the Americas Region in 2006.
Currently we have active offices in Europe and US with experience placing hundreds of language professionals all over the world. We work for clients in Asia, South America, North America and throughout the European Union.
Our clients are both buyer-side companies across various industries
and LSPs.
We mainly focus on retained executive search or contingent full-time permanent placement. Occasionally we do contract staffing as well.
This presentation was part of the American Translators Association (ATA) conference in Scottsdale, AZ and outlines tips and tricks to help Language Service Providers (LSP) hire top talent and maximize their workforce.
Don’t Stop Believing: Making Your Next Move on your Salesforce JourneyKristi Brown
Whether you’re a student, a business user, an admin, a developer or just heard about Salesforce there’s always a path forward. Learn different methods to translate past experience into "Salesforce experience" and network with other locals who are looking to make a move in the ecosystem.
Explore L&D trends and insights for 2015. Kineo US leaders Cammy Bean, VP of Learning Design, and Chip Cleary, VP of Solutions and Consulting, discuss top tips for adding business value to your learning strategy this year.
Learn the tips and hacks for gaining a competitive edge in hiring. You will learn for example:
> How to shape your candidate pitch
> Secret (legal) hacks to finding candidates on Facebook
> How to crack popular services to find your candidate’s contact info
> List of useful interview questions
> How to save tons of time with the right efficiency apps
As a LinkedIn Talent Solutions customer, you have the best sourcing tool on the planet. However, great technology is only half of the equation: The best companies combine it with cutting-edge sourcing strategies. In this webinar, Lou Alder shares his master sourcing tips/tricks.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
How to Optimize the Performance of Your DNN WebsiteDNN
Matt Rutledge is Chief Technology Officer at Believe Group, where he and his team architect, design and develop systems to operate fundraisers. Recently, Rutledge and team performed a comprehensive performance optimization of their DNN website that resulted in a 39% increase in revenue.
In this presentation, Rutledge outlines how he uncovered bottlenecks, diagnosed trouble areas and optimized CMS settings to improve the performance of his e-commerce website. Among the areas Rutledge covers:
CMS settings
Profiling database queries
Optimizing images
Optimizing JavaScript and CSS
Useful and free performance tools
Driving Customer Success is Our #1 Priority
With a growing ecosystem, we want to provide you with more opportunities than ever: better websites, happier customers and the software and solutions providers to help you get there.
Building Sites on DNN's Liquid Content: From Content Modeling to Front-End UXDNN
BlueBolt Solutions, a Chicago-based interactive agency, has built client websites on DNN for over 10 years. BlueBolt has implemented a number of client websites on DNN’s Liquid Content, a new capability in Evoq that makes content available when and where customers need it.
In this presentation, Jason Lichon, Chief Solutions Officer, will detail how BlueBolt leverages key capabilities in Liquid Content to deliver engaging experiences for customers, while providing a content model that’s easy to manage and facilitates re-use.
Jason shows how a content model must precede wireframes and mock-ups, and demonstrates how BlueBolt’s content models facilitate content re-use and multi-channel publishing.
In addition, Jason shares a few Liquid Content tips and tricks, which you can apply to your own sites.
Active Evoq customers are always entitled to the latest version of the CMS. If you're not running Evoq 9, you’re missing out on features that may be essential to the success of your site. For example:
Form Builder, a new drag-and-drop interface for building, managing and hosting forms
In-page Analytics, which deliver key insights at the site or page level.
Re-imagined Admin Experience, which delivers a consistent UI across host users, content managers and content editors
Deep integration with MailChimp
To move to Evoq 9, you'll want to plan for the upgrade. This presentation covers five tips on how to upgrade to Evoq 9 from your current version.
How the Right CMS Makes Content Future-FriendlyDNN
With so much information being published, so many devices to display it on, and design trends in constant flux, it can be hard to keep your website in good shape.
Not only do you need to deliver content and functionality today, but also when the next disruptive technology comes along.
How to keep up, let alone get ahead? The answer lies in future-friendly content, which is stored, structured, and connected outside any user interface.
A CMS that uses a structured-content approach is necessary to re-use, re-mix, and re-style content for omnichannel publishing.
In this presentation, Carrie Hane, Principal Strategist of Tanzen, will show how subject domain modeling combined with content modeling sets the stage for a cross-discipline, content-centric implementation process.
Instead of developers guessing what content types are needed to support the content, specifications are developed collaboratively. The result is a faster build and easier content management.
The New DNN is like nothing you’ve seen before. This presentation covers:
1) The trends we’re seeing in the market
2) A glimpse of the New DNN
3) Our approach to building products
New capabilities for IT:
- A streamlined admin experience that reduces clicks and is 50% faster
- An extensibility model for the admin experience using React JS
- A new content model to support the needs of your business users
New capabilities for Marketing:
- A library of 50+ visualizers that make it easy to display press releases, webinars and more
- New analytics capabilities that quickly surface key metrics for every page on your site
- A resource library that drives more leads from your white papers and webinars
What’s the right Content Management System (CMS) for your business? As an IT leader influencing line-of-business decision-makers, how do you select a CMS that meets your organization’s needs?
In this presentation, Geoffrey Bock, a noted industry analyst, identifies the essential capabilities for managing web content and links them to business benefits. Bock highlights the shifting set of IT tasks for managing websites, and details those that rightfully belong to non-technical users.
In addition, Bock provides a roadmap for linking the IT and business requirements of your organization to the relevant capabilities of a modern CMS platform.
An intranet is a key digital platform for an organization to communicate with its workforce.
An intranet can drive a "one company culture" by keeping employees informed, helping them get their job done and contributing to a happier and more engaged workforce.
When evaluating a CMS for your intranet, you need to ensure it has the features your organization needs. In this presentation, intranet expert Steve Bynghall details the ten essential features of an intranet CMS.
Steve highlights the business value of each feature and illustrates its benefits to both end users and the organization as a whole.
How to Harden the Security of Your .NET WebsiteDNN
What keeps IT managers awake at night? Worrying whether their website is protected against security vulnerabilities and exploits.
In this presentation, Ash Prasad, Director of Engineering at DNN, gives IT managers suggestions on how to secure their .NET websites.
Ash shares the tools and techniques he employs to harden the security of websites. If you’re managing .NET websites, this presentation will arm you with tips you can apply right away.
When publishing content to your website, it’s important to have Search Engine Optimization (SEO) in mind.
Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS).
In this presentation, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO.
How to Build Modern Web Applications Using MicroservicesDNN
Microservice architectures are a recent development trend that enable the agile delivery of application features to end users.
In this presentation, Joe Brinkman, VP of Technology at DNN, highlights the fundamentals and benefits of building web applications using microservices.
How to Do a Performance Audit of Your .NET WebsiteDNN
The hardest part about website performance optimization is identifying the root cause.
In this presentation, Bruce Chapman, Director of Cloud and Web Operations at DNN, shows you how to perform a comprehensive performance audit of your .NET website.
You’ll learn how to uncover the causes of performance issues, and understand that improving performance is often straightforward once the root cause is identified.
Improve Your Website by Removing These 30 ThingsDNN
Some things on your website only serve to get in the way. They’re hurting, not helping your website’s potential in achieving your business goals.
In this presentation, Andy Crestodina of Orbit Media Studios and Dennis Shiao of DNN highlight the 30 things you need to remove from your site.
For each item, they explain why it hurts your website, and what to do instead. This presentation will help you identify 5+ things you can remove, to improve your website right away.
How Structured Content Increases the ROI of Your ContentDNN
Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact -- and ultimately can increase your content ROI -- no matter whether that content is part of your website, newsletter, blog, or mobile application.
In this presentation, Colleen Jones, CEO of Content Science, will detail the benefits of structured content and provide examples you can apply to your content.
She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers and users.
You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
Today, the majority of your content lives on your website. Tomorrow, it needs to go much further.
According to Sara Wachter-Boettcher, “As devices and channels multiply, we need content that can go more places, more easily.”
In this presentation, Sara, author of the book “Content Everywhere: Strategy and Structure for Future-Ready Content,” shows you how to create purposeful, modular and re-usable content.
You’ll create content once, then re-use it on websites, microsites, kiosks and even smartwatches.
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
How Evoq Helps You Build Modern Web ApplicationsDNN
With a wealth of tools and frameworks available, it’s a great time to be a web developer.
From MVC to SPA, from Node.js to AngularJS, you have a rich set of toolsets and frameworks to build engaging and modern websites and web applications.
We’ve made it easier than ever to use modern development frameworks to build Evoq applications
In this presentation, Will Morgenweck highlights features in our latest Evoq release to help you build and extend Evoq applications.
DNN Launch Webinar: DNN Platform 8.0 and Evoq 8.3DNN
On January 14, 2016, we released the latest versions of our Web CMS: DNN Platform 8.0 and Evoq 8.3.
This release has a lot in store for developers.
In this presentation, you’ll learn about new module types, web service authentication enhancements and CSS APIs.
Our Evoq CMS powers websites for thousands of customers. Our customers tend to use a core set of Evoq features. What are some of our lesser known features? Yes, features that no one told you about?
This presentation covers:
1) Publisher
2) Link tracking
3) Zendesk integration
4) Template management
5) Mobile-friendly back-end
6) Content Exchange
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
Achieve Intranet Success by Avoiding These Common Mistakes
1.
2. Sam Marshall
Director of ClearBox Consulting
15 years intranet and digital
workplace
Former global portal manager
at Unilever
Consulted on & benchmarked
over 70 intranets
Comms, KM & IT background
sam@clearbox.co.uk
@sammarshall
6. Getting it right…
Cultivate 2-3 champions
Maintain a business case even if you’re not
asked
Measure the ‘before’ so you can show the ‘after’
@sammarshall
7. Who leads your intranet?
Organisation Need Intranet Flavour Sponsor
Improve communication
2-way, same message for all
Communication Comms Corp Affairs
Work effectively across silos Collaboration HR IT
Reduce operating costs Services Finance
"One Company" initiatives Communication Comms Corp Affairs
Improve Capability of a
Function (e.g. Marketing,
Sales, R&D)
Knowledge
Management
Head of Function
Support flexible working Digital Workplace HR
See: www.clearbox.co.uk/what-flavour-is-your-intranet/
8. Intranets need leaders not managers
Enthusiasm counts as much as role
They need to understand the benefit early
They can help you across the ‘delivery gulf’
They are in the right meetings to champion the
intranet as a solution
10. Things on an intranet
home page
Things people want from
an intranet
Message from
CEO
Quarterly results
Pictures of SVPs
Stock price
Mission statement
Weather
11. Things on an intranet
home page
Things people want from
an intranet
Message from
CEO
Quarterly results
For sale
& wanted
My own
documents
Bonus
calculation
Rumours
Expense
forms
Photos of office
party
Phone numbers
Pictures of SVPs
Stock price
Mission statement
Weather
12. Things on an intranet
home page
Things people want from
an intranet
Message from
CEO
Quarterly results
Lunch
menu
For sale
& wanted
My own
documents
Bonus
calculation
Rumours
Expense
forms
Photos of office
party
Phone numbers
Pictures of SVPs
Stock price
Mission statement
Weather
25. Some of your intranet should
look like your org chart
26. Intranets should reflect how an organisation works
If the company does a re-org, is it such a big deal
to change the intranet?
Employee services are the exception
If in doubt, test!
Getting it right…
27. Department Sites
Department
About
Us for
others
Info by
us for
others
Info by
us for
us
Brochure
• What we do
• Who to contact
Services
• Raise a
purchase order
• Request a
laptop
• Hiring process
Our work
• Announcements
• Templates
• Team members
• Specialist
resources
30. Dear Jeremy
I work for a national charity with about 4,000 employees across
a range of UK sites. The organisation has recently told all staff
they must complete a "personal profile" with headings such as,
"What's important to me" and, "How best to support me" which
will be available on the intranet to all its employees.
Team leaders and site managers know staff very well at my site,
and I can reasonably guess this is true at other sites, so the
rationale seems invalid.
A manager has said it's mandatory to complete this, but if I feel
uncomfortable doing so, can they enforce this?
31. I think it's a nerve for an employer to ask for this kind of thing.
Who the hell do they think they are?!
They're probably planning to get rid of some employees and are
using this to decide who to boot out. Be very careful how you
answer the questions.
When you have completed your fictional profile, with the
appropriate bullshit bingo words, do make sure to make use of
everyone else's profile, by asking them for assistance in your
work of taxidermy of parrots, banging in little metal bottle tops
on floors etc. Then make a point of contacting management on
a regular basis to tell them how helpful you have found the new
system. Try to use their profiles more than anyone else's.
32.
33. Experi-
mental
Will try
because its
new
Like to feel
exclusive
Thought
leaders
Pragmatic
Want proven
benefits
Do what is
‘normal’
Risk
averse
Trend
must be
very
visible
Listen to
laggards
Focus on risk above
all else (and may be
right!)
Need to feel in control
34. Show off
latest
features
Pilot
access
Let them
experiment
Exclusive
preview
Showcase
their good
work
Recruit as
champions
Widespread
comms –
buzz
Leaders set
example
Help &
support
Make it
easier
(reduce
features)
low-risk
Talk to
current
adopters
Refine based on
earlier adoption
lessons
Give control over how
& when
‘No commitment’ trial
Take time to answer
objections
35. Next time…
Don’t rely on a business case that demands high
adoption levels everywhere
Don’t assume enthusiastic pilots scale linearly
Focus on specific communities and grow from
there
Getting it right…
37. You only need a 100 page
governance document if you
plan to hit somebody with it as
a means of enforcement
38.
39. Next time….
Governance is about changing behaviour not a set
of rules
Define the basic principles
Governance is also about encouragement,
modelling & conversation
Getting it right…
40. 5 levers of governance
Steering
Policy
Constraints
Monitoring
Comms /
Training