Web Content Management Systems (Web CMS) manage and organize content on some of the world’s most trafficked websites. Will 2015 be a year of rapid technological change in Web CMS? Or, will we see “more of the same?” Laurence Hart shares his top trends for Web CMS in 2015: 1) From Mobile First to Always Responsive 2) Web is Just Part of the Experience 3) Social Media with a Purpose 4) Analytics Creating Actions 5) Cloud is a Viable Option 6) Improving Interfaces

1. Laurence Hart
Lead Analyst
Word of Pie

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Trends versus Predictions

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1) From Mobile First to Always Responsive

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http://www.pogo-digital.co.uk/responsive-web-design-seo/

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2) Web is Just Part of the Experience

7. 3) Social Media with a Purpose
• From Destination to Feeder
• More Control
• More Data
• Different Strategies per Channel
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4) Analytics Creating Actions

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This Should Be Your Weekend

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http://gizmodo.com/5304233/entire-new-13+story-building-tips-over-in-shanghai
Not Dealing With This

11. 5) Cloud is a Viable Option
• Beyond Hosting
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If it Quacks Like a Cloud…

13. 5) Cloud is a Viable Option
• Beyond Hosting
• Do research
› Multiple references?
› Exit plan?
• Trust but verify
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14. 6) Improving Interfaces
• Streamlined user experience
• Features that are usable
• Usability is a key differentiator
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15. The Trends
1. From Mobile First to Always Responsive
2. Web is Just Part of the Experience
3. Social Media with a Purpose
4. Analytics Creating Actions
5. Cloud is a Viable Option
6. Improving Interfaces
DNN / Proprietary and Confidential. All Rights Reserved.15

16. Laurence Hart
Lead Analyst, Word of Pie
@piewords
Thank You