Firm Lead: FleishmanHillard Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets. In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant. This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.

1. Trust me,
I’m creative.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 1

2. Warning:
I <3 this sh*t.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 2

3. @kidisgoat
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4. @kidisgoat
Sean DallasKidd | Trust Me, I’m Creative 4Instagram // Twitter // Tumblr @kidisgoat

5. Who am I, and why
am I talking?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 5

6. Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 6
this guy >
< Isn’t she awesome!?!?

7. I don’t have a seat at
the table!
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 7

8. The Question is…
what table do you
find yourself at?
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9. Lets Define:
Creative Production
-vs-
Creative Strategy
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 9

10. Creative Production:
/prəˈdəkSH(ə)n/
noun: production
1. the action of making or manufacturing
from components or raw materials,
or the process of being so manufactured.
(Outputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 10

11. Creative Production:
/prəˈdəkSH(ə)n/
noun: production
1. the action of making or manufacturing
from components or raw materials,
or the process of being so manufactured.
(Outputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 11

12. Creative Strategy:
/ˈstradəjē/
noun
1. a plan of action or policy
designed to achieve a major or overall aim.
(Inputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 12

13. Creative Strategy:
/ˈstradəjē/
noun
1. a plan of action or policy
designed to achieve a major or overall aim.
(Inputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 13

14. What’s more
important?
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15. Neither!
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16. Production
& Strategy
are Equal
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17. Good Design
≠
Good Results
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 17

18. What does
that mean for
“Creatives”
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19. Reading is
fundamental.
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20. Warning:
IMHO
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21. Being a specialist
is great!
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 21

22. Not wanting to
expand beyond your
comfort zone…
not so much
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23. 6 expansion verticals
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24. #1
Design
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25. #2
Video (VPM)
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26. #3
Copy
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27. #4
Technology
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28. #5
Project Management
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29. #6
Research & Analytics
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30. Ok. So you’ve learn
some of “the things.”
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 30

31. Well…
There’s this
other thing
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32. Trust
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 32

33. Trust:
/trəst/
noun
1. Firm belief in the reliability, truth, ability, or strength of
someone or something.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 33

34. Trust:
/trəst/
noun
1. Firm belief in the reliability, truth, ability, or strength of
someone or something.
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35. Where do you
get that?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 35

36. From people!
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37. Talking with People
=
Building
Relationships
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38. Relationships build
on “mutual interests
and values”
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39. Relationships
Create Opportunities
for Trust!
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40. How do you
build trust?
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41. It’s not…
enough about me,
lets talk about me.
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42. When you say you’ll
do something…
just do it.
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43. Come with
questions, not
answers.
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44. Actually listen to the
words coming out of
their mouth.
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45. Learning, Listening,
Connecting &
Applying
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46. What does
that look like?
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47. The bad news:
You may find that
the “sexier” solution
becomes less
appealing
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 47

48. The good news:
Great Design
&
Better Results
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 48

49. What does
that mean?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 49

50. Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 50
Created
by
Vinod
Krishna
from
the
Noun
Project

51. Thank you.
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52. Q&A
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