The document explores the relationship between creative production and creative strategy, emphasizing that both are equally important for achieving success. It discusses the significance of building trust through communication and relationships, suggesting that mutual interests and values foster opportunities. The author encourages expanding skills beyond comfort zones and highlights the importance of listening and learning in the creative process.

1. Trust me,
I’m creative.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 1

2. Warning:
I <3 this sh*t.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 2

3. @kidisgoat
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 3

4. @kidisgoat
Sean DallasKidd | Trust Me, I’m Creative 4Instagram // Twitter // Tumblr @kidisgoat

5. Who am I, and why
am I talking?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 5

6. Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 6
this guy >
< Isn’t she awesome!?!?

7. I don’t have a seat at
the table!
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 7

8. The Question is…
what table do you
find yourself at?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 8

9. Lets Define:
Creative Production
-vs-
Creative Strategy
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 9

10. Creative Production:
/prəˈdəkSH(ə)n/
noun: production
1. the action of making or manufacturing
from components or raw materials,
or the process of being so manufactured.
(Outputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 10

11. Creative Production:
/prəˈdəkSH(ə)n/
noun: production
1. the action of making or manufacturing
from components or raw materials,
or the process of being so manufactured.
(Outputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 11

12. Creative Strategy:
/ˈstradəjē/
noun
1. a plan of action or policy
designed to achieve a major or overall aim.
(Inputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 12

13. Creative Strategy:
/ˈstradəjē/
noun
1. a plan of action or policy
designed to achieve a major or overall aim.
(Inputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 13

14. What’s more
important?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 14

15. Neither!
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 15

16. Production
& Strategy
are Equal
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 16

17. Good Design
≠
Good Results
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 17

18. What does
that mean for
“Creatives”
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 18

19. Reading is
fundamental.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 19

20. Warning:
IMHO
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 20

21. Being a specialist
is great!
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 21

22. Not wanting to
expand beyond your
comfort zone…
not so much
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 22

23. 6 expansion verticals
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24. #1
Design
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 24

25. #2
Video (VPM)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 25

26. #3
Copy
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 26

27. #4
Technology
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28. #5
Project Management
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 28

29. #6
Research & Analytics
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 29

30. Ok. So you’ve learn
some of “the things.”
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 30

31. Well…
There’s this
other thing
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 31

32. Trust
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 32

33. Trust:
/trəst/
noun
1. Firm belief in the reliability, truth, ability, or strength of
someone or something.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 33

34. Trust:
/trəst/
noun
1. Firm belief in the reliability, truth, ability, or strength of
someone or something.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 34

35. Where do you
get that?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 35

36. From people!
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 36

37. Talking with People
=
Building
Relationships
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 37

38. Relationships build
on “mutual interests
and values”
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 38

39. Relationships
Create Opportunities
for Trust!
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 39

40. How do you
build trust?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 40

41. It’s not…
enough about me,
lets talk about me.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 41

42. When you say you’ll
do something…
just do it.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 42

43. Come with
questions, not
answers.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 43

44. Actually listen to the
words coming out of
their mouth.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 44

45. Learning, Listening,
Connecting &
Applying
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 45

46. What does
that look like?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 46

47. The bad news:
You may find that
the “sexier” solution
becomes less
appealing
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 47

48. The good news:
Great Design
&
Better Results
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 48

49. What does
that mean?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 49

50. Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 50
Created
by
Vinod
Krishna
from
the
Noun
Project

51. Thank you.
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 51

52. Q&A
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