Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact -- and ultimately can increase your content ROI -- no matter whether that content is part of your website, newsletter, blog, or mobile application.
In this presentation, Colleen Jones, CEO of Content Science, will detail the benefits of structured content and provide examples you can apply to your content.
She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers and users.
You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.