Why Marketing and IT Will Love the New DNN
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The New DNN is like nothing you’ve seen before. This presentation covers: 1) The trends we’re seeing in the market 2) A glimpse of the New DNN 3) Our approach to building products New capabilities for IT: - A streamlined admin experience that reduces clicks and is 50% faster - An extensibility model for the admin experience using React JS - A new content model to support the needs of your business users New capabilities for Marketing: - A library of 50+ visualizers that make it easy to display press releases, webinars and more - New analytics capabilities that quickly surface key metrics for every page on your site - A resource library that drives more leads from your white papers and webinars
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Why Marketing and IT Will Love the New DNN
- 1. Launch Webinar Presented By Will Morgenweck Navin Nagiah Joe Brinkman
- 2. OUTLINEi. DNN Vision & Mission ii. The Thought Process Behind ‘9’ iii. Evoq 9 for Marketers iv. DNN 9, the Platform Has Evolved – A look under the covers v. Summary
- 4. DNN / Proprietary and Confidential. All Rights Reserved.4 Connect ‘content’ to ‘revenue’ for every organization Help organizations ensure that the content they create results in the highest possible revenue opportunities VISION MISSION
- 7. DNN / Proprietary and Confidential. All Rights Reserved.7 Today’s Consumer • Highly Distracted • Uses Multiple Communication Points (F2F, Text, Chat, App, Web Site, FB, Google, LinkedIn, Pinterest) • Uses Multiple devices – Phone, Tablet, Notebook, Desktop, Watch, Echo 1.
- 8. Content Needs To Live On Its Own 2.
- 9. Content Needs To Live On Its Own 2.
- 10. … so that it can be Portable & Reusable across different pages, sites, & channels ? ? ? ? ? 2.
- 11. … that Way Content Becomes Measurable Across the entire spectrum 2.
- 12. 2. Increasingly, content is dynamically built, used, andre-used because ‘creating content’ is expensive
- 13. Features Need To Become Modular & Independent External Developers Back End Front End API DNN Cloud Infrastructure Evoq / DNN Platform CRM / Other Applications Independent Service App Built as a Microservice Cloud Deployed True SAAS Truly Portable NEW FEATURES Structured Content Forms Analytics 3.
- 14. Analytics will gofrom‘fixed’ to‘custom’to ‘intelligent’ Snapshot, fixed analytics Realtime, user defined analytics Realtime, A.I. Insights 4.
- 15. Evoq 9 Comes with Deep Content Instrumentation. 4. Request Type, Account Code, Pageview ID, Version Number, Ses- sion ID, VIsitor ID, Google ANalytics USER ID, UTC Date TIme, URL, CLient IP, User Agent, IS MObile Device, Page TItle, Host name, Referrer, Protocol, Language, Viewport Width, Viewport Height, Timezone offset, is logged in, Content Items, Event Pr ocesses ITC Time, Partion ID, Event Enqued, Request Type, Account Code, Pageview ID, Version Number, Session ID, VIsitor ID, Google ANa- lytics USER ID, UTC Date TIme, URL, CLient IP, User Agent, IS MObile Device, Page TItle, Host name, Referr er, Protocol, Lan- guage, Viewport Width, Viewport Height, Timezone of fset, is logged in, Content Items, Event Pr ocesses ITC Time, Partion ID, Event Enqued, Request Type, Account Code, Pageview ID, Version Number, Session ID, VIsitor ID, Google ANalytics USER ID, UTC Date TIme, URL, CLient IP, User Agent, IS MObile Device, Page TItle, Host name, Referr er, Protocol, Language, Viewport Width, Capture Information OVER 365 PARAMETERS Leverage data collected to Provide insights on… Deep Personalization Content Analytics Visitor Insights A/B Testing
- 16. Personalization is goingfrom “n-factor” tobeing “deep&profound” 5.
- 18. Loves content Buzzword - Engagement Focus – Productivity Dislikes – Software manuals 1 of 5 content managers User Personas
- 19. Loves technology Buzzphrase – Empowering the business Focus – Execution Dislikes – Software that is rigid 6 Developers; 5 Web Sites with multiple apps User Personas
- 20. A Glimpse of the New DNN: Visualizers
- 21. A Glimpse of the New DNN: Site Analytics
- 23. EASYMake it Easy Make our products drop-dead easy to use for marketers & business professionals
- 24. APPLIMake it Applicable Design and build our applications in such a way that our customers go from ‘buy’ to ‘use’ in weeks; and from ‘use’ to ‘value’ in months
- 25. PRODMake It Productive To offer the best ROI of any software product that caters to marketers
- 26. MEETEVOQFor More Information Visit our website to learn more about Evoq.