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Christian Buckley
Chief Marketing Officer
www.buckleyplanet.com
@buckleyplanet
cbuck@beezy.net
Beezy is the premier enterprise collaboration solution for Microsoft
Office 365 and SharePoint, extending the feature set and improving the
user experience for on-premises, cloud, and hybrid deployments. We are
on a mission to transform the way people work, and to help employees
be more connected, innovative, and happy.
Learn more at www.beezy.net or @FollowBeezy on Twitter.
It’s a state of being.
All collaboration is social.
“There’s intent around a pin,” says Joanne
Bradford, Pinterest’s head of partnerships.
“It says, ‘I’m organizing this into a place in
my life,’ like when people tear out a page
of a magazine.”
Forbes, Nov 2014 http://onforb.es/1xRW7wS
It begins by understanding how
your teams work together today
•
•
•
•
Content and signals across Office 365 auto-populating the
Office Graph for teams.
Insights derived with machine learning to help YOU get the job done right NOW
Personalized search results and content curation made
possible through Office Graph.
Find what is relevant more quickly and easily, and organize it your way.
Unifies People, Profiles, Conversations, Emails, Calendars,
and Files across Office 365 and beyond.
Provides you with a rich and seamless collaboration experience across applications
Extends social collaboration to Office 365, Dynamics, and
other apps, services, and line-of-business systems.
Enables you to participate in social conversations from the tools of your choice
Provides a social newsfeed for teams, and a quick and easy
platform for creating internal and external communities
Unlocks information silos from email and team sites, democratizes communication
Small-team collaboration
can be fast and effective
While large-team
collaboration can be
sluggish and siloed
http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/
http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/
http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/
http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/
•
•
•
•
•
Three components to your strategy:
People Process Technology
“Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
- Gartner, September 2012
Transforming work = culture + technology
20%
Tech
80%
Culture
People Process Technology
People Process Technology
People Process Technology
Which tool when today?
*Guidance will evolveas Microsoft delivers more cross-suite innovation in Office365
But I still need to… Continue Using….
organize data in a hierarchy layout Public Folders
allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes
allow users to send messages on behalf of a group identity Shared Mailboxes
share communications with large groups(>300) or nested groups Distribution Groups *
moderate group conversations Distribution Groups
business process workflow customizations on your site Team Site
If you’re looking for a solution to provide… Start Using….
social intranet capabilities Yammer
external collaboration Yammer
unstructured collaboration (e.g., ideation, feedback) Yammer
employee engagement (e.g., communities of interest, recognition) Yammer
team collaboration Groups
structured project collaboration (e.g., deliverables, meetings, milestones) Groups
file creation, collaboration, and storage Groups
• www.yammer.com/widget/configure
Changes the size, header and
footer, and other elements
before you add to SharePoint
•
•
•
•
•
•
•
Customer testimonials sharing success
stories with Enterprise Social
Tailored guidance for line-of-business
leads: Executives, HR, IT, Sales,
Marketing, Customer Support
Educational content on the business
value and benefits of Enterprise Social
www.enterprisesocial.com
Learn how social software can help
your business
Scenarios inspire people to work in new ways using Office 365,
along with related communication kits to support adoption.
A four-step approach to drive adoption supported by
downloadable templates and best practices.
Featured adoption communities where you can learn from your
peers and adoption experts.
Helpful resources to learn about other customer stories and
special offers to make it easier to get started.
Success Measurement of Enterprise Social Networks
Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life
Six Degrees: The Science of a Connected Age
Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends'
Friends Affect Everything You Feel, Think, and Do
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Understanding Social Networks: Theories, Concepts, and Findings
Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades
10 Vital Steps to Building Social Influence
study
Christian Buckley
Chief Marketing Officer
and Office 365 MVP
cbuck@beezy.net
@buckleyplanet
/IN/ChristianBuckley
Thank you!

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Good, Better, Best Strategies for Social Adoption in SharePoint

  • 1.
  • 2. Christian Buckley Chief Marketing Officer www.buckleyplanet.com @buckleyplanet cbuck@beezy.net
  • 3. Beezy is the premier enterprise collaboration solution for Microsoft Office 365 and SharePoint, extending the feature set and improving the user experience for on-premises, cloud, and hybrid deployments. We are on a mission to transform the way people work, and to help employees be more connected, innovative, and happy. Learn more at www.beezy.net or @FollowBeezy on Twitter.
  • 4. It’s a state of being.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. “There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.” Forbes, Nov 2014 http://onforb.es/1xRW7wS
  • 12. It begins by understanding how your teams work together today
  • 13.
  • 14.
  • 16.
  • 17. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW
  • 18. Personalized search results and content curation made possible through Office Graph. Find what is relevant more quickly and easily, and organize it your way.
  • 19.
  • 20. Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
  • 21.
  • 22. Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
  • 23.
  • 24. Provides a social newsfeed for teams, and a quick and easy platform for creating internal and external communities Unlocks information silos from email and team sites, democratizes communication
  • 25.
  • 26.
  • 27. Small-team collaboration can be fast and effective
  • 28. While large-team collaboration can be sluggish and siloed
  • 33.
  • 34.
  • 36. Three components to your strategy: People Process Technology
  • 37. “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 Transforming work = culture + technology 20% Tech 80% Culture
  • 38.
  • 42.
  • 43.
  • 44. Which tool when today? *Guidance will evolveas Microsoft delivers more cross-suite innovation in Office365 But I still need to… Continue Using…. organize data in a hierarchy layout Public Folders allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes allow users to send messages on behalf of a group identity Shared Mailboxes share communications with large groups(>300) or nested groups Distribution Groups * moderate group conversations Distribution Groups business process workflow customizations on your site Team Site If you’re looking for a solution to provide… Start Using…. social intranet capabilities Yammer external collaboration Yammer unstructured collaboration (e.g., ideation, feedback) Yammer employee engagement (e.g., communities of interest, recognition) Yammer team collaboration Groups structured project collaboration (e.g., deliverables, meetings, milestones) Groups file creation, collaboration, and storage Groups
  • 45.
  • 46. • www.yammer.com/widget/configure Changes the size, header and footer, and other elements before you add to SharePoint
  • 48.
  • 49.
  • 50. Customer testimonials sharing success stories with Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Educational content on the business value and benefits of Enterprise Social www.enterprisesocial.com Learn how social software can help your business
  • 51. Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption. A four-step approach to drive adoption supported by downloadable templates and best practices. Featured adoption communities where you can learn from your peers and adoption experts. Helpful resources to learn about other customer stories and special offers to make it easier to get started.
  • 52. Success Measurement of Enterprise Social Networks Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life Six Degrees: The Science of a Connected Age Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Understanding Social Networks: Theories, Concepts, and Findings Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades 10 Vital Steps to Building Social Influence study
  • 53. Christian Buckley Chief Marketing Officer and Office 365 MVP cbuck@beezy.net @buckleyplanet /IN/ChristianBuckley Thank you!

Editor's Notes

  1. Talk about how I didn’t “get” the Pinterest experience – and that I am not here hawking Pinterest – but want the audience to consider the Pinterest experience, and what makes it so powerful, so compelling, and why it is growing faster than either Facebook or Twitter grew at the same age
  2. To make social work, we need to better understand what is happening across the platform, and have the ability to set guidelines and restrictions based on security and compliance requirements. Where are people collaborating? Who is (and isn't) participating? How much content is being shared? Where is it working, and where is it not? Why are some teams more successful than others? Where do tools make sense versus team culture? What can you do to support your Power Users?
  3. Microsoft tells us to:
  4. I would put them in this order or priority. You always begin with the people – if you don’t design your platform, your experience with the end users in mind, they simply won’t use it. And the most beautiful, technically accurate and robust solution in the world is still a waste of time and money if, in the end, end users reject it. But second then is process – your alignment with business processes. Its about recognizing the value of your social interactions to your business. And finally, there is your technology platform. But let’s come back to these points in a few minutes. Let’s first talk about where we are with the technology, and bring everyone up to speed with the announcements made at the SharePoint Conference in Las Vegas back in March, and then from there have a discussion about how these things come together to enhance and enable your people and processes.