A2 media research questionnaire analysis

A2 Media Research
Questionnaire Analysis
Jack Humpherson

Introduction
In order to create a music video and digipak which audiences will
enjoy the most, I must first understand what it is that audiences
enjoy so I can emulate this and incorporate popular aspects into
my own work. In order to do this I created a questionnaire in which
to give to people in and out of the college. This questionnaire
contained questions covering a range of topics including building a
rough idea of the answerer’s identity, finding out what types of
songs they enjoy, what their opinion of the music genre is and
what they would like to see in music and digipak.
I wanted to gather a large amount of result from a range of places
so I used different mediums so that different audiences could be
reached. One method I used was simply printed versions of the
questions which could be given to people around the college such
as students and staff. I also creat5ed an identical questionnaire on
the website ‘Survey Monkey’. I then posted the URL link from this
on various social media site where it could then be completed by a
range of people separate from the college.

Question One
The first question of the questionnaire asked the answerer their gender. This
question was asked in order to gather a rough idea of what gender my music
video and digipak should be targeted towards (if any) as different genders
often want different themes and styles. The three options I gave were male,
female and other (in order to remove any issue from only providing two
genders).
For the most part, the answers were what I as expecting. I was expecting about
an even number of male and female answerers; Eight people answered male,
nine answered female and three answered other. The fact that three people
answered ‘other’ was quite a surprise. For those who chose ‘other’ I will
assume they have no preference with being any gender which does add
difficulty when deciding how this affects my digipak/music video.
Since the male/female ratio was more or less even, I know that my music video
and digipak will not need to appeal to a specific genre in order to be
successful. From this information I will make sure that my final piece does not
lean towards a certain gender or else half of the audience will not find it as
likeable .
male
40%
femal
e
45%
other
15%
WHAT GENDER ARE YOU?

Question Two
Question two asked the answerer what age group they are in this
way I could decide what age I should target my music video and
digipak at since differently aged people enjoy different things. The
age ranges were younger than 10, 11 to 13, 14 to 16, 17 to 19 and
older than 20. I tried to make the age groups close together because
it would give me a more accurate idea of the age ranges as oppose
to larger ranges e.g. 10 to 20 ears old.
The results I received were what I would have expected. As the
results showed that 60% of people were within the age range of 17-
29 making it the largest demographic. Bellow that were older than
20 with 30% of people and 11 - 15 and 14 – 15 both with 5% of
answers. Bellow 10 years old a had no person answering. I expected
these answers since most of my questionnaires were in a college but
was surprised how many answered over 20. I will assume that these
results came from outside of the college via the online survey.
From these results I can see that people aged seventeen to nineteen
are my target audience meaning I will try to focus my digipak and
music videos on a teenage demographic. I could do this by following
more modern conventions and codes found of more recent media.
However, since a significant portion of my audience is over 20, I may
also want to incorporate some more classic conventions so my
products still appeals to them.
Younger than 10
11 to 13
14 to 16
17 to 19
Older than 20

Question Three
The third questionnaire question asked what occupational
group the individual would conceder themselves in. The
options I gave were; A, B, C1, C2, D and E. This way I could
use the results to work out my audiences occupational
group and from here try to find their interests.
The results I got were not surprising. The results I gathered
were that those in the E class are a majority with 75%
whereas B and C1 are bellow with 10%, D with 5% and A
and C2 with 0%. Since the results from the previous
question showed that a majority of my audience is aged 17
to 19, it is not surprising that many of them fall in the E
category because I can assume many are students.
From these results I will ensure my products are focused
towards students so will need to involve topics more
appealing to teenagers such as being a students or family
matters.
A
0%
B
10% C1
10%
C2
0%
D
5%
E
75%
What Occupational Class Are
You?

Question Four
Question for of the questionnaire was used to determine what type of person
different people would say they were. To determine this I gave the individual seven
different statements from which they must pick which best describes them. The
statements were the following:
I’m a mainstreamer. I seek security and tend to be a conformist
I’m an aspirer. I seek status and I am often materialistic and oriented to appearance.
I’m a succeeded. I seek control and often have strong goals and am confident.
I am resigned. I seek survival and am interested in the past and tradition.
I am an explorer. I seek discovery and enjoy individualism, adventure and experience.
I am a struggler. I seek escape and am alienated and disorganised.
I am a reformer. I seek enlightenment and enjoy freedom from restrictions for
personal growth.
The results showed that a majority of people identity themselves most with either a
struggler or a mainstreamer. As 37% identified as a struggler and 26% identified as a
mainstreamer. This was unexpected as I though less would choose struggler and
more would choose mainstreamer. Particularly since most teenagers strive to fit in.
I will incorporate these results into my own pieces by trying to create a music video
and digipak which use many familiar conventions in order to appeal to the
mainstreamers but also more unique ideas in order to appeal to the strugglers.
mainstreamer
26%
aspirer
0%
succeeder
10%
resigned
5%
explorer
11%
struggler
37%
reformer
11%
What Statement Would You
Identify With Most?

Question Five
Since I am planning on creating a music video and digipak for a
metal band I thought it would to good to get a grasp on the
public’s opinion on the metal music genre. This way, if they do
not like the genre, I can incorporate aspects of other music
genre so my products still appeal. I did this by asking what they
though of the genre out of ten.
From my results I found that my questionnaire's audience has a
wide range of opinions on the metal music genre. Though using
trend-lines we can see that the interest starts to peak around 8-
6 not to mention that a majority of answerers rated the genre
eight out of ten. This surprised me as I was expecting answers to
be less diverse. I feel that I have limited my self however by not
gauging the audiences opinions of other genres.
I will use these answers in my own project by taking heavy
influence by other metal music videos since I know that it would
appeal to a larger section of my audience. However, since the
answers were so ranged, I will also try to incorporate aspects
from other genre so that it still appeals to other audiences. 0
2
1
2
2
3
3
4
1
2
1
2
3
4
5
6
7
8
9
10
What would you rate the music genre out of 10?
answers Poly. (answers)

Question Six A
The sixth question of my questionnaire was used to
find out what song the audience liked. This way I can
see what style of music, conventions and general tends
are enjoyed by the audience. The question asked the
audience to name three of their favourite songs.
Following the previous question, I was not surprised by
the general tastes in music people gave as they
corresponded to the ratio of people who enjoyed
Metal. A majority of people named metal songs by
bands such as Avenged sevenfold and My Chemical
Romance. Though some did pick other genres of songs
by artists such as Nirvana and Bon Jovi.
Since I am creating a metal genre of digipak and music
video, I can watch music video and research digipak by
the metal bands named as this will give me inspiration
behind what metal fans want from the products.

Question Six B
The second part to question six asked the answerer
why they enjoy these songs. I asked this question so
that maybe I could incorporate what made them enjoy
the band’s into my own music video and digipak.
There was a range in answers to why they enjoyed
these songs. Some of the most reoccurring answers
were because the songs had a catchy beat, escapism
and that they enjoyed the lyrics. This didn’t surprise
me since these are the type of answers I’d expect
when asked why do you enjoy a song.
In my own products, I can try to incorporate this into
my pieces by emulating some of their favourite songs.
I can also use the answer of ‘I enjoy the lyrics’ by
providing a lyric book inside the Digipak.

Question Seven A
The seventh question on my questionnaire asks what the
audience would enjoy to see in a music video since I thought it
was the easiest way to get an idea of what would be most
effective in my final music video. I left the question open I
believed it would allow the answerer to give a range of
answers.
Common answers to the question were not much of a surprise
as I felt they were predictable, however this may be useful as it
means it could be easy to act upon. The reoccurring answers I
got for question seven were that audiences enjoy seeing a
performance, the people from the band itself and that
audiences also enjoy a narrative in their music video.
I believe that these aspect could be easy to act upon because it
means that I need to create a narrative genre music video by
adding some form of story within the video but I must also
include aspect of a performance style genre such footage of
someone playing instruments.

Question Seven B
The second art two question seven asked why the answerer would like
to see their answer to part A in a music video. This way I might be able
to understand why someone would enjoy seeing this and try to
incorporate it in my own music video so it can be enjoyed by a larger
audience.
The responses I received were pretty much what I expected as I felt the
responses were generic but I also believe that they will be easy to act
upon. The most commonly reoccurring answer was that people enjoyed
a performance in their music video because they enjoyed seeing their
favorited musician. Another common answer was that people enjoyed
narratives in music video because they felt that music video stories were
interesting.
I can incorporate this into my own music video by creating a narrative in
my music video which would appeal to people aged 17 to 19 since that
is my target age range. I will also need to include sections of
performance in order to appeal to those who enjoy seeing
performances.

Question Eight A
Question eight of my digipak asked the answerers what
they would enjoy seeing inside of a digipak. This way I
can emulate their answers in my own final piece. I
believe this will make my own digipak more appealing
and professional seeming.
A reoccurring answer for this question was that people
would really like to see a lyric booklet or at least some
form of printed song lyrics. Another common answer is
people like to have exclusives for deals on websites,
merchandise or upcoming events. I expected this sort of
answer because people will enjoy free deals but also
because those are the types of insert find in conventional
digipaks.
Using these results I now know that my target audience
would enjoy inserts inside of their digipaks. I will add
offers and lyric booklets into my own digipak since they
are named inserts that my answers gave as examples.

Question Eight B
The second part to question eight asked answer why they would
want to see their previous answer in a digipak. This way I can
focus my own digipak’s features on also creating this opinion so
that when I create my final product, it will appeal to a larger
audience.
I believe that my answers for this question we not very useful as
I don’t think they gave me any more information that I could use
I my own digipak. The main reason that people gave for enjoying
insets in their digipaks were answers along the lines of ‘I like free
things’ and ‘I like the song lyrics’ . I can’t see this helping me any
more than just emphasising that people enjoy inserts in their
digipaks.
As mentioned before I will use this question by inserting offers
to merchandise and upcoming events and a lyric booklet. This
way the audience will be able to read the lyrics to the songs as
well as have their ‘free things’ from the promotions.

Question Nine A
Question nine on my questionnaire asked the answerer what they
would to see o the casing of a digipak, unlike the last question which
asked for what’s inside a digipak. This question will hopeful help me in
gathering inspiration as to what to put on the packaging for my digipak.
I believe that the answers I received for this are very useful as many of
the aspects that the audience wanted I believe will be easily achievable.
Many of the answers given were that people enjoy seeing images of the
band who made the album. Another popular answer was that people
would enjoy seeing the tracks which are included on the CD. One
answer was that they wanted interesting concepts. I’d say this was an
anomaly since very few people put it but I’d say that it is a valid answer
which I will try to include in my own piece.
I will use these answers in my own piece by trying to incorporate the
enjoyed aspects in y own digipak design. I can include images of the
band as well as a track list. I can incorporate the ‘interesting concept’
answers by designing the image of the musician surrounded by
interesting visuals.

Question Nine B
The second part to question nine asks the answerer why they
would enjoy seeing their previous answer on the casing of a
digipak. This way I might be able to understand why someone
would enjoy seeing this and try to incorporate it in my own digipak
design.
The most common answer for this question was that people liked
the way that the image of the band informs them about the band
and that the track list informs them about the CD they have
purchased. I didn't not expect these results. I expected more of y
answer so say because they enjoyed images of the band but there
was only one of that answer making it an anomaly.
From these results I will say that my audience wants their digipaks
to be informative on the cover whether this be informative about
the band or the music being sold. I will incorporate this by putting
lots of information on my digipak. This information could eve be
information about the musician's history.

Question Ten
Question ten was another closed question which asked
the answerer what colour or colours they would most
associate with the metal genre. The answerer were able
to mark more than one colour though were not
required to. From these answers I was hoping to be able
to get an idea of what colour to use in my music video
and digipak.
I believe that the results from the questionnaire on this
question are clear. Most people strongly believe that
the colours black, grey and red all have connotations
the metal genres. From the chart, I think it’s fair to say
that the few who put blue and yellow can be classed as
anomalies.
I will use these results in my final pieces by trying to
incorporate these three colours in my digipaks and
music videos. The red may be useful since I am planning
to create a nihilist music video so the red can be used in
blood as blood can be considered shocking.
0 5 10 15 20
Black
Grey
Red
Green
Yellow
Blue
Other
What colour do you most associate with the
metal genre?
Tally

Question Eleven
Question eleven asked the answerers whether they
can name two metal music videos. This way I can view
popular music videos and use them In inspiration as
my own to see if I can mimic its success.
I felt that my answers to this were some of the less
useful as many people did not even answer. Unhelpful
answer aside, some of the completed answer did
provide useful sources of inspiration. The two most
quoted music videos were from the bands Avenged
Sevenfold and The used.
From this information I will watch the videos and in
my own try to emulate their style including dark
colour scheme and unsettling and shocking theme.
From this, my music video should seem like a
professional music video as well as containing many
of the codes and conventions found in music videos.

Question Twelve
The final version of my questionnaire asked the
individual if they could name and digipak. I asked this
question in order to get a similar reason as the
previous question. I can find popular examples and
use them as inspiration in the creation of my own
digipaks.
The answers were not as I expected since very few
people wrote an answer. A some reoccurring digipaks
which were mentioned however were digipaks by
ACDC and All time Low.
From these relists I will try to emulate the digipak’s
dark colour shame as well as some of the darker
themes of some of the digipaks.

Conclusion
In conclusion to this questionnaire analysis.
My target audience is aged 17 to 19, has an
equal portion of men and women, is mostly
students, enjoys unique music product but
also enjoys convention, and is quite a fan of
the metal music genre.
This target audience enjoys many popular
metal music artists such as The Used and
Avenged Sevenfold, Enjoys seeing their
favorited artists perform in the video as well
as on the digipak cover but also enjoys
narrative in their music videos. Also on the
cover of the music video the audience would
like to see the colours black, red and grey.
Inside the digipak my target audience wants
to see inserts such as offers and lyric
booklets.
male
40%
female
45%
other
15%
WHAT GENDER ARE
YOU? Younger than
10
11 to 13
14 to 16
17 to 19
Older than 20
A
0%
B
10%
C1
10%
C2
0%
D
5%
E
75%
What Occupational Class Are You?
mainstrea
mer
26% aspirer
0%
succeede
r
10%resigned
5%explorer
11%
struggler
37%
reformer
11%
What Statement Would You Identify
With Most?
0
2
1
2
2
3
3
4
1
2
1
4
7
10
What would you rate the music genre
out of 10?
answers Poly. (answers)
0 5 10 15 20
Black
Grey
Red
Green
Yellow
Blue
Other
What colour do you most associate with the
metal genre?
Tally

A2 media research questionnaire analysis

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