The document summarizes the results of an online questionnaire and hard copy questionnaire completed by 25 and 10 people respectively. The purpose was to get ideas for what people want and don't want to see in a music video. Key results found most people preferred performance and narrative based videos set in multiple locations that are thought provoking and relate to the lyrics of the song. Common responses to the word "Cycles" included bicycles, life, and seasons which will influence the themes of the music video.

2. I decided to create an online
questionnaire for 25 people to go
online and answer to enable me to
get some ideas of what people want
to see in a music video, what people
don’t want to see in a music video
and what sort of things make a
music video successful and
appealing to an audience.

3. Why did I choose to create my questionnaire
online?
The internet has now become part of the majority of peoples everyday
life. This technology is not dominating society and I felt that by creating
a questionnaire online would make it more accessible, easy to
complete and would allow me to get results instantly that I can then
analyse.
Many young people now have internet on their smart phone and as my
target audience is 17 to 21 year olds, this new modern way of creating
a questionnaire would be quick and easy for my target audience to
complete.

4. I used SurveyMonkey to create my questionnaire ad
I was able to create a free account and make it
accessible for my audience to complete.
I was able to create multi choice questions, drop
down answers, and one line answers which make it
look professional.
This text box given means the
individual can write in the
answer.
The drop down boxes
allows the audience to
select the answer that
most suits them.
The multi choice options
enables the audience to
simply tick which answer
applies to them.

5. I also created a hard copy questionnaire to give out to 10 people in my
class, which overall gave me 35 individual results to then analyse.
In my hardcopy questionnaire I originally had 15 questions, however I
felt 5 of the questions were not needed therefore I did not include
them in my results.
This is one filled in…

7. Question 1)
‘Age:’
Age
10 to 16 17 to 21 22-28 29+
15 people
were 10-16
As the majority of people I
asked to complete my
questionnaire were my
friends, most of them being
the same age, however from
other research, we
discovered that 17- 21 year
olds are the typical target
audience for modern
alternative rock.
17 people
were 17-
21
3 people
were 29+

8. Question 2)
‘Who is your favourite artist?’
The majority of people chose mainstream artists as their favourite
artist. This is most likely because this is what teenagers are usually
exposed to on the radio, TV and the UK Charts. Some of the choices
were Beyoncé, Drake and Imagine Dragons.

9. Question 3)
‘Do you have a favourite music video? If so please state the name of
the artist and the name of the song’
All the answers that I acquired from this all depended on personal
preference. A girl who has a passion for dance said Sia- Chandelier was
her favourite music video due to the nature of the video containing
dance. Again, the majority of people chose popular videos they would
have frequently been exposed to. This indicates that in my music
video, I need to make it appeal to a wide audience and create a video
that is of the same standard as the videos you see on the UK Top 40.

10. Question 4)
‘Are there any music videos you strongly dislike? If so state the name of
the music video and why’
The majority of people said they disliked videos that were created to
be humorous and push the boundaries like Nicki Minaj’s Anaconda as
they said they just don’t find that sort of thing entertaining. Also
many people said they didn’t like
Some videos as they found them unintentionally boring, that the
music video was intended to be exciting however just did appeal to
an audience. For example Gotye Somebody That I Use To Know was
mentioned 3 times.

11. Question 5)
‘Which type of music video do you prefer?’
Type of music videos
Performance based Narrative Based Concept Based Performance & narrative
14 people said
performance
and narrative
based videos
10 people said
performance
based videos.
8 people
said
narrative
based
videos
3 people said
concept based
videos
These results
portrayed to me that
my target audience
would most like to see
a performance and
narrative based video
which is what we will
now focus on to
create.

12. Question 6)
‘In a music video what d you like to see?’
What you like to see in a music video
Romance Comedy/light hearted Heart break Thought provoking Abstract/artistic
12 people said
abstract/artistic
6 people said
romance
10 people
said thought
provoking
4 people
said
comedy
3 people
said heat
break
It I clear that the
majority of my
audience would prefer
to see a
artistic/abstract video,
when I then asked
them why, many said
because they are
unique which makes
them intriguing.

13. Question 7)
‘Would you rather see multiple locations in a music video or just one
significant one?’ Multiple or one location
Multiple One
5 people
said one
location
30 people
said
multiple
locations
A staggering 30 people out
of 35 said they would like to
see a range of locations
throughout the video. This
allows my group and I to
focus on creating a video
with a dynamic location
changes.

14. Question 8)
‘Would you like to be able to relate to the storyline?’
Relate to the stoyline
Yes No Don't mind
16 people
said they
didn’t mind
13 people
said no
6 people
said yes
These results convey that a
lot of people don’t mind
whether they can relate to
the storyline or not which
gives my group and I a lot
of freedom as we can now
decide how relatable to
make the story or how
unusual we make it

15. Question 9)
‘Would you rather a music video had a narrative that is related to the
lyrics or a video that is open to interpretation?’
Related to lyrics or open to interpretation
Related Open to interpretation
19
people
said
related
16 people
said open to
interpretation
Ultimately, more people said they
like the video to be related to the
lyrics, however only by 3 people.
However, I think making the
video relate to the video will
allow my group to create a music
video that is understandable and
memorable, so whenever the
song is heard, the audience
immediately remembers the
music video.

16. Question 10)
‘What comes into your head when you think of the work ‘Cycles’?’
People came up with a range of ideas, the word bicycle came up
16 times, life came up 10 and seasons came up 5. these were the
most popular answers, however we also got things like
continuous, clock and time. This helped give my group and I a
better of idea of what sort of themes to incorporate into our
music video.