1. The document summarizes the results of a survey about music video preferences. The survey was posted on Facebook and most respondents were female (85%) between ages 13-19 (over 70%). This provides guidance on targeting the music video primarily at teenage girls. 2. The majority of respondents enjoy watching music videos that accompany songs (63%). Most feel music videos are important for a song's success (over 70%). This suggests the music video should be of high production quality to engage the target audience. 3. Responses on favorite music video styles were mixed but narrative/storytelling and performance styles were most popular (35% each). The metadata will incorporate these elements as well as some metaphorical/abstract aspects

1. Music video survey results
I have created a survey with 10 different questions about music videos to gain an
understanding of what people like to see. I have asked a range of different questions and
uploaded my survey to Facebook where I posted the link, allowing people to access the link
and fill in the questions depending on their personal taste.
1. For question 1, my results have told me that 85% of the people who answered my
survey were female. This means that I should aim my music video mostly at females,
with elements aimed at males as 15% of the opinions in my results come from them.
This means that I will take into consideration what the majority of my audience want
as the result is unbalanced.
2. Question2has toldme thatover 70% of people whotookmysurveywere betweenthe ages
of 13 to 19. Over20% of people were overthe age of 36 and fewerthan10% were between
the ages of 20 and 35. Thiswill persuade me toaimmymusic videomostlyata teenage
audience,withafewelementsbeingaimedatan olderage.I will paymore attentiontothe
opinionsof the youngergenerationasthe majorityof resultsinmysurveycome fromthem.

2. 3. Question3has toldme thatthe majorityof people,wholistentomusic,enjoywatchingthe
musicvideosthatgo withthem. Around 63% of people stronglyagreedthattheyenjoy
watchingmusicvideoswithonly8% sayingthatdo not.Thistellsme that musicvideosare
veryimportantandpeople enjoywatchingthem.Thiswillpersuademe toputa lotof effort
intomy videoinordertomake it as successful andenjoyable aspossible.
4. For question4,I have receivedaverymixedresponse asthe majorityof people whotookmy
surveyhave a verymixedresponse.35% of people statedthattheirfavourite genreof music
isindie;thisissomethingthatIwill be able totake intoconsiderationwhencreatingmy
musicvideoandchoosingthe songthat I will be using.Onthe otherhand,fewerthan10% of
people saidthattheirfavourite genreisRnBand rock; thismeansthatI am likelytoavoid
thisgenre as itis unpopularamongstmytargetaudience.

3. 5. Question5has givenme quite amixedresponse asthere isnotmuchdifference inthe
percentages.35%of people statedthattheirfavourite styleof musicvideoisone whichtells
a story/hasa narrative andone whichisperformance based.Thismaypersuade me to
create a musicvideowiththese twostylesin.Imayalsodecide toinclude elementsof the
metaphorical/abstractionstyle asaround29% of myaudience statedthatthisissomething
that theyenjoy.
6. Overhalf of mytarget audience have statedthattheywatchmusicchannelsonthe
televisionatleastonce aweek,whetheritbe daily(14%),1-2timesa week(29%) andonce a
week(21%).Thistellsme thatmanypeople enjoylisteningtomusicas well aswatchingthe
musicvideosthatgo withthem.Onthe otherhand,35% of people chose the optionof
‘Other’,thiscouldallude tothe factthat manypeople maynotwatch musicchannelsonthe
televisionatall andare notparticularlyinterestedinwatchingthe musicvideos,orpreferto
watch themonotherwebsitessuchasYouTube,whichIwill findoutlaterinmy survey.

4. 7. Over70% of people agreedthatmusicvideosplayanimportantrole inthe successof music.
Thistellsme that a successful musicvideoisveryimportantandcanhave an effectonthe
salesof a song.This persuadesme toputa vastamount of effortintomymusicvideoas
people feelthatitisan importantfactor.Differenttothisonly14% of people disagreedthat
musicvideosare notimportantconcerningthe successof music,the people thatchose this
optioncouldbe the onesthat statedearlierthattheydonot watch/enjoywatchingmusic
videoswhichmeansthattheywouldnotthinktheyare importantastheycan enjoymusic
withoutthem.
8. 85% of people whotookmysurveywatchmusicvideosonYouTube.Thistellsme thatthe
internetplaysalarge role inthe successof musicoverthe past few yearsas there isnow
more waysthat theycan be accessed. Italsotellsme thata large percentage of people
searchfor musicon YouTube whichshowstheywantto lookat the musicvideoaswell as
listentothe song.Thisis importantasit tellsme thatpeople are interestedinwatchingthe
musicvideostomusic.

5. 9. For thisquestionIaskedwhatpeople wouldmostlike tosee inamusicvideo.Ihave got
mixedresultshere andamgoingtotake some of themintoconsiderationwhencreatingmy
ownmusicvideo.Iam particularlygoingtotake intoaccount these comments:‘The artist’,
‘to feel some emotion’and‘somethingthatrelatestothe lyrics’due tothe narrative of my
musicvideo.The narrative followsquiteanemotional storyline concerningloveand
relationships.Mynarrative alsomirrorsthe lyricstothe song and involvesperformance
shotsof the artistsinging.Takingthese resultsintoconsiderationisimportanttothe success
of mymusicvideoasI will have includedthe thingsthatmytargetaudienceswanted.
10. For the final question,Iaskedmytargetaudience whattheirfavourite musicvideois.Ihave
askedthisquestionsoIcan get an ideaof the typesof musicvideospeople enjoywatching.
Thiswill helpme whencreatingmyownmusicvideoasIwill be aware of the types of things
to include.Iwasalsointerestedtofindoutwhatstyle andgenre of musicpeople likethe
bestand whichstyle of musicvideoisthe mostpopular.