The document summarizes the results of a questionnaire given to an audience for a proposed British music magazine. Key findings include: - The majority of respondents were female aged 16-20 years old. - While response were mixed on current music magazine readership, the majority do not regularly read music magazines currently. - The most associated colors for British music were red, white, and blue. - Respondents were most interested in images and incentives like free merchandise in magazines. - Most preferred to purchase magazines weekly. - Popular artists mentioned include Amy Winehouse, Ed Sheeran, and various British bands. - Artist interviews and reviews were the most preferred article types.

1. Analysis of audience research
questionnaire
Lauryn Poutama

2. What is your gender?
8
Male
Female
12
I decided to ensure that the data I collect would be a
range from both females and males in order to gather
diverse responses from two different perspectives. I
aimed to collect an equal amount from both parties in
order to conclude a fairly accurate summary. This was in
order for me to produce a magazine for both genders.

3. What is your age?
0
3
1
0yrs-10yrs
2
11yrs-15yrs
16yrs-20yrs
21yrs-25yrs
25yrs+
14
I decided to incorporate this question into my questionnaire in
order to gather information on the age range for my target
audience that would be suitable for my music magazine. I found
the modal age range was 16-20 years old. This information helped
me decide the theme, style, colours and context of the magazine. It
also determined was content the magazine should contain to
ensure a high quality media product that the audience would
enjoy.

4. Do you read music magazines?
5
7
Yes
No
Occasionally
8
I put this question into my questionnaire in order to know whether the group of
people taking part in my research actually read music magazines. This helped me
understand how many people actually enjoy reading magazines and if I need to
improve the magazine I will produce in order for my target audience to actually
want to read it. The modal answer was in fact No, second being Yes and lowest
answer being Occasionally. This illustrates a similar number of people for each
group which highlights how unpredictable the target audience could be for the
magazine.

5. What colours would you associate with
British music?
1 00
0
2
7
Red
White
11
Blue
4
Green
1
11
3
14
Yellow
Purple
Black
Grey
This question was in my questionnaire to ensure that I gathered a large
range of opinions from the target audience. This results gathered
highlights the modal colours chosen for a British music magazine are
Red, White and Blue. This will help me structure my magazine’s colour
scheme in a way the audience with be attracted to. I wanted to know the
three most popular colours to use for a main style of the magazine and a
group secondary colours that I could incorporate into the content.

6. If other was circled, please elaborate:
I decided to use an elaboration question a couple of
times with in my questionnaire in order to gather more
detailed information from the target audience of the
magazine. These questions helped by illustrating more
in depth replies from the people I used for my audience
research that will influence how I will produce the final
media product, suited for them.

7. This question was to compare the content to the audience and get them to
decide on what would be the highest quality of information to incorporate
into the magazine to satisfy the target audience. The results from this
question showed that the audience was most interested in the images used
with in the magazine and also incentive. This will help with the production of
the magazine as I have a clear idea of what the readers want and don’t want
to be included.
What attracts you to a music magazine?
2
Colour scheme
3
7
Pictures
12
6
Free Merchandise
Celebrity
Interviews
9
Articles

8. This question illustrates whether the target audience would like free
mechanise such as posters, CD’s, wrist bands, pens, pencils, etc. A high
quantity of the audience preferably wanted incentive to be included
with in the magazine, this information is important as I know that free
merchandise with a magazine entices the audience to respond and
purchase the product.
Do you like magazines that contain free
merchandise?
3
Yes
No
17

9. This question was included in my questionnaire in order to find out the
duration of time periods in which the audience would wait to purchase
the magazine. This is important to know to ensure that the distribution
timing is correct for the audience in order for them to buy the product
frequently and suitably for them. The highest frequency answer was in
fact weekly which indicates that the audience would preferably like to
purchase the magazine with in that time space, this will help with the
further decisions for my magazine as I know what the readers want.
How often would you buy a magazine?
2
Daily
3
Weekly
2
Monthly
4
9
Less Than Once A
Month
Other

10. Here is where I gathered information on the audience’s other
preferable styles of music magazines that could influence my
product in order to accumulate as much attention and popularity as
them. I found the most frequent answer was in fact other which I
will elaborate on the page. This information will help me to produce
a product that the audience will enjoy much like many other
magazines.
What other music magazines do you
read?
3
Q
2
10
Billboard
VIBE
3
The Rolling Stone
TOTP
3
3
Other

11. If other was circled, please elaborate:
This section on my questionnaire gave the audience freedom
to go into further detail on their certaion music magazine
tastes and preferences for the product I will be creating.
Kerrang was one of the most referenced music magazine by
the target audience which is not exactly a british based music
magazine but did infact give me perspective on what time of
genre that would be suitable to include with in the content of
the magazine. This section will help be decide on what genre
and style I could influence on my media product in order to
create a high quality magazine that the readers will enjoy.

12. List three of your favourite British artists?
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Amy Winehouse
Ed Sheeran
Jessie J
The Killers
The Foo Fighters
Cheryl Cole
Beatles
Artic Monkeys
Queen
Bastille
The 1975
Bring Me The Horizon
Dizzie Rascal
Oasis
Biffy Clyro
McFly
One Direction
Union J
Cher Lloyd
Florence and The Machine
Ellie Goulding
Rolling Stones
Kings of Leon
Professor Green
Tinie Tempah
James Arthur
Shane Ward
Leona Lewis
The Wanted
The Script
This section also gave the audience freedom
to employ their choices on their favourite
British artists. A couple of the musicians
were mention more than once which helped
me grasp a more detailed understanding of
what the readers would like to view in the
magazine. All this information will help me
produce a product that includes artist
interviews, reviews, articles and features on
what the target audience want.

13. This question collected a range of diverse answers to which the audience
stated their own preferences of what should be included in the magazine
content. I found the highest chosen answer was artist interviews which
shows that the audience know they would enjoy exclusive information about
the artists chosen for the magazine and what fellow readers would also
enjoy. Artist reviews was also another frequently chosen answer which states
that the audience generally prefer to read about musicians rather than
behind the scenes or gig reviews. This information will help when final
decisions of the content are being made.
What articles would you preferably read?
9
8
7
6
5
4
3
2
1
0
8
7
6
4
4
0

14. List three words associated with British music
• Cheesy
• Glamour
• Awards
• X factor
• Popshows/competitions
• Music video
• Tours
• Fame
• Money
• Indie
• Rock
• Upbeat
• National
• British
• Crap
• Hipster
• God
• Save
• Queen
• Red
• Blue
• White
• Individual
• Management
• Paparazzi
• Spice girls
• Brits (awards)
• Classic
• Pop
• Gary Barlow
• Patriotic
• Pop music
• Yellow submarine
• Controlled
• Beatles
• Capital
This section allowed the people performing
in my research to state three words that they
personally would associate with British
music. I included this question in order for
me to decide on a title that relates to Britain
and music. A wide range of answers were
given and should help me to make a decision
during producation.