The document summarizes the responses to a questionnaire about a documentary on vintage fashion and its related marketing materials. Key findings include: most respondents were female; the print ad and radio spot effectively promoted the documentary by using eye-catching images and interesting topics; the three marketing pieces had consistent themes and style; respondents felt the quality was comparable to a Channel 4 production; and suggestions for improvements centered on adding more facts and cutaways to the documentary.

1. QUESTION 3

2. Are you male or female?
The results from this question show that there were more females who answered the questionnaire rather than
males, which means that the other results from the questionnaire may be biased. However, I did just share my
online questionnaire on social media, and did not monitor who filled it out. I would personally, have preferred
to hand out the questionnaire to equal numbers of males and females to ensure that the results I get are
unbiased.
From the results of this questions, I’ve learned that more females have
watched my documentary, which conforms to the common stereotype
that females generally are more interested in fashion.

3. How old are you?
I wasn’t able to get a wide range of people to fill out this questionnaire, therefore the results from this
questions may be quite unreliable.
The two most popular age ranges were 16-20 year olds, and
over 51s. From the results of this question, I’ve learned that
my documentary appeals to a wide range of different people
and age ranges.

4. Does the print advert make you want to watch
the documentary? Why?
The unanimous response I got from this question suggests that
the print advert has successfully achieved its purpose of
complementing and promoting the documentary.
By making the “Why” question a multiple choice, it has allowed
me to easily identify some of the features that my audience
particularly likes. From these results, I have learned that the
people I surveyed particularly like the eye-catching image of my
print advert.

5. Does the radio trailer make you want to watch
the documentary? Why?
Most of the answers to this was positive for they said that the radio
trailer did make them want to watch the documentary. However, I
have received one anomalous result, although it seems like they
did not leave a reason why. On one of my audience feedback
interviews, one person did say that the radio trailer didn’t make
them want to watch the documentary because they weren’t
personally interested in vintage fashion.
In contrast, a lot of the people who I’d assume said yes, said that
it was because of the interesting topic of the radio trailer.
Therefore I’d say it’s only understandable for someone who
was not interested in vintage fashion to not want to watch the
documentary because of the radio trailer.

6. How well do you think the three products link
together? Why?
From these results, I’ve learned that a majority of the people
thought that my three products linked well together.
A lot of them then followed up saying that the
theme and style was consistent throughout all
three products.

7. Do you think the three products are
comparable to professional products from
Channel 4? Why?
This question also received positive feedback for
everyone said that they think the three products are
comparable to professional products from Channel
4, showing that I have successfully used codes and
conventions to make my products look professional.
From the results of this question, I’ve learned that I
have successfully followed codes and conventions
and created effective and professional final products.

8. How informative did you think the
documentary was? Why?
From the results of this question, I have
learned that a majority of the people surveyed
said that they think the documentary was
pretty informative. From the results asking
why they think that, a lot of people have
mentioned that they liked how there were lots
of information about vintage fashion from
several different people.

9. How entertaining did you find the
documentary? Why?
I also received a lot of generally goo feedback
for this question. From the results of this
question, I’ve learned that most of the people I
surveyed liked the music and visuals (title
sequence, cutaways, etc.) being entertaining.

10. Which interview did you like the most? Why?
I received a variety of different answers for this questions, but
according to these graphs, most of the people have said that
they liked certain interviews mainly because they found it
informative.
From the results of this question, I’ve learned that the people I’ve
interviewed all had different preferences and opinions on which
interview they liked the most. This does not mean that the most
popular interview was necessarily the most informative, because
this is very relevant to each person.

11. What did you like about the print advert?
From the results of this question, I’ve learned
that a lot of people liked several different
aspects of my print advert, as the results are
quite mixed. However, it does also show that
the most popular feature people liked was the
eye-catching photograph that conforms to
Channel 4’s print advert codes and conventions.

12. What did you like about the radio trailer?
Like my print advert, I received several different answers
for this question. From the results of this questionnaire,
I’ve learned that I was pretty successful at making a
professional radio trailer for all four aspects have proven
to be quite popular – however the music and the
voiceover do seem to be significantly more popular than
the other options.

13. What do you think, if anything, could be
improved about the documentary, radio trailer
or print advert?
These were the responses I got regarding any improvements I could make. A lot of them were about
the documentary, and I personally agree with quite a few of them, especially the ones talking about
cutaways and facts.

14. Other Feedback
These are some initial feedback I received upon sharing my documentary, radio trailer and print adver
on my social media accounts.