This survey analyzed responses to 10 questions about music video preferences. Most respondents were males aged 16-24 who listen to genres like house, hip-hop and dubstep. They prefer watching music videos online, especially on YouTube. When creating their own music video, the surveyor chose a performance style despite narrative and conceptual being most popular, feeling performance is most vivid. Most felt music videos are important to a song's success and enjoy partying themes that match their demographic. Respondents watch videos daily and were split on whether visuals need relate to audio.

1. Survey Monkey – Results Analysis
Question 1:
What is your gender?
This question was asked to establish whether the
majority of people who answered my survey were
male or females. This helps to establish which
demographic has the biggest influence on the
following answers. I have quite an even split with
slightly more males than females.
Question 2:
What is your age?
This question is another way to help me establish the
type of audience that is answering my audience. I can
see from looking at the results that the majority of
my audience is younger people aged 16-24. I was
hoping to attract this age range because the genre of
music video I am attempting to make is electronic
dance music and the main demographic for this
genre is the age range that dominates my survey
results.

2. Question 3:
Which genre or genres of music do you like
to listen to?
This question was designed again to help me establish
the type of music my audience like to listen to
because this helps me to associate particular tastes to
particular genres.
House music and Hip-Hop music were the most
popular answers with dubstep coming closely behind.
This was advantageous for me because both house
and dubstep are closely related to EDM music which
meant I could aim my coursework to line up with the
answers I got on my survey to please my target
audience.
The least popular genres of music included metal and
country with only one vote each. This result did not
affect me because I am not producing anything that is
related to either genre.
Question 4:
Do you prefer to watch music videos online
or on TV?
The vast majority of answers for this question were
online with only one person saying they watch
music videos on TV. This did not surprise me
because of how interactive the internet is in this
modern age and how much easier it is to find a
specific video you want to watch.

3. Question 5:
Which Channel or Website would you be most
likely to watch music videos on?
I was not surprised at all with the results for this
particular question because with the majority of
answers for question 4 being that music videos are
watched online I then predicted the biggest proportion
of people would have used youtube because it is the
most well-known and most used video sharing website.
Vevo and Muzu.tv were also some of the online
websites that were used to watch music videos but the
propotion of my audience that used these websites was
insignificant. The TV channel that was used to watch
music videos on TV was MTV which is also the most
well-known TV music channel.
I decided I would upload my music video to Youtube
following these results because it will attract the most
attention.
Question 6:
What type of music video do you prefer?
Here I asked my audience which style of music
video they like most out of narrative, performance,
and conceptual. I was surprised with the results
from this question because I presumed that
performance would be the most popular but in fact
narrative and conceptual had the most votes.
I still chose to create a performance style video
because I believe it is the most vived style.

4. Question 7:
How important on a scale of 1 to 10 (with 1 being
not very and 10 being very) do you think music
videos are for the success of a song/album?
We can see here that a lot of the answers are closer to
the higher end of the scale which shows that most
people believe the music video for a song is tied in
directly with its success.
Question 8:
Which theme do you enjoy most within
music videos?
For this question I wanted to get a feel for the types
of themes people like to see within music videos.
The majority of my audience liked the theme of
partying within music videos.
This could have been predicted because the
demographic for this particular survey is made up of
mainly 16-24 year olds who spend a lot of time
going out and partying so it is something they can
relate to.
A few people said they like more abstract and
imagery type videos which is also usually quite a
popular theme with EDM music.

5. Question 9:
How often do you watch music videos?
This question was added as a gauge to how
knowledgeable my audience for the survey
were because of the ammount of videos they
watch.
It also makes their feedback a lot more
valuable if they have a wide range of
knowledge about conventions within music
videos even if it is subconcious.
I was pleased with the answers with the
majority of people watching music videos daily
and very few people who watched music
videos only very occasionally.
Question 10:
Do you prefer the visuals and themes within a
music video to realte to the lyrics / audio of the
song or is it of no importance to you?
This question had quite an interesting response with an
almost even split between whether the themes within a
song had to realte to the themes within the video. I was
surprised with this result because I expected almost
everyone to answer that the themes needed to match but
in fact the majority said they did not care.