The document summarizes the results of an audience questionnaire conducted to inform the production of a music video, digipak, and magazine advert. The questionnaire was created in Google Docs and distributed to the target audience and others. Most respondents were similar in age, students, and white British. The results were expected to prefer a generic color scheme of red, black, pink, and white and more informal/casual content. The results were found to be conclusive with clear most popular answers. The production will be based on the responses but may reflect the limited demographic diversity of respondents.