A M F Personal Branding 090331

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Mike Wittenstein

presentation on personal branding for executive level marketers at the Atlanta Marketers' Forum on March 31, 2009.

Did You Know?
• 69.4% of 996,000,000 use social media
• 50% of Facebook users are over 35
• Facebook’s 35-54 demo grew at 276%
• Miami is fastest growing metro, 88.5%
• Atlanta is slowest growing metro, 6.4%
• 70% of Facebook users are overseas
• Bottom line? Parents and job-seekers
• See how important story is?

Your Story Starts With
How You’re Different
How You’re Different

Who Is This Person?
• Clever?
• Bold?
• Visionary?
• Smart?
• Confident?
• Honest?

How Do You Know?
• What clues did you pick up on?
• Could you read between the lines?
• How quickly did you get a feeling
about this person?
• How strong was the feeling?
• What made it so strong?
• Why are feelings so memorable?

Finding Your Story
What to Do Why?
Get interviewed Find your strengths and
your voice
Write your Reason for
Being
Brings clarity and
purpose
Ask for testimonials For fame and insight
Speak (e.g. Icebreaker
at Toastmasters)
Clarity comes from
trying a new story on

You Can’t Really Control
What Others Say About You...
What Others Say About You...
Brittany Spears, Lindsay Lohan, Paris Hilton

...But You Can Give Them
Great Material To Work With
Great Material To Work With

It’s All About Clues
• What Gets Said
• By Whom
• How It’s Said
• Actions + Reactions
• Decisions
• Moments
• Feelings Perceived

Controlling Your Story
What to Do Why?
Behave You’re always creating clues
Do things well Give others good things to talk
about
She your ‘why’ and your ‘how’ So that others know what kind
of hero you are
Manage your reputation
carefully
If you don’t, you’ll lose control
of it
Addict-o-matic

Havana Nguyen
www.projecthavana.com
www.projecthavana.com
Wingate
QuickTime™ and a
decompressor
are needed to see this picture.

Havana Nguyen
www.projecthavana.com
www.projecthavana.com
Wingate

Remember
• Your story and your
experience are
two sides of
the same coin
• Be authentic

Learning to understand our fellow members and leaders is one of the best things we can do in Toastmasters to maintain club membership. This presentation speaks to one of the most effective ways to accomplish that goal. While this deck was prepared for Toastmasters, it may be applied in many other business and personal environments. This deck was presented at the Toastmaster's District 45 Fall Conference on Prince Edward Island, Canada on October 25, 2014. Since the presentation, I noticed that TM has updated the survey with 2014 data. It can be found here: http://bit.ly/1FwRRoE

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1. Did You Know? • 69.4% of 996,000,000 use social media • 50% of Facebook users are over 35 • Facebook’s 35-54 demo grew at 276% • Miami is fastest growing metro, 88.5% • Atlanta is slowest growing metro, 6.4% • 70% of Facebook users are overseas • Bottom line? Parents and job-seekers • See how important story is?

2. Atlanta 03/31/2009

3. What Is A Personal Brand?

4. What Is A Personal Brand? Clothes General Appearance Smile Voice Experience Facial Expressions Charisma Genuineness Reactions Aroma/Odor Skin Tone Facebook LinkedIn Reputation Gossip Story Resume Helpfulness Spitefulness Ego Athletic Ability Leadership

5. What Is A Personal Brand? Experience Story

6. What Is A Personal Brand? Experience Story

7. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify Control Amplify

8. fear

9. stiction

10. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify

11. Your Story Starts With How You’re Different How You’re Different

12.

13. Time For A Quiz

14. attributes or Pick One

15. Who Is This Person? • Clever? • Bold? • Visionary? • Smart? • Confident? • Honest?

16. How Do You Know? • What clues did you pick up on? • Could you read between the lines? • How quickly did you get a feeling about this person? • How strong was the feeling? • What made it so strong? • Why are feelings so memorable?

17. Finding Your Story What to Do Why? Get interviewed Find your strengths and your voice Write your Reason for Being Brings clarity and purpose Ask for testimonials For fame and insight Speak (e.g. Icebreaker at Toastmasters) Clarity comes from trying a new story on

18. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Control

19. Social Media

20. Social Media

21. Social Media

22. You Can’t Really Control What Others Say About You... What Others Say About You... Brittany Spears, Lindsay Lohan, Paris Hilton

23. ...But You Can Give Them Great Material To Work With Great Material To Work With

24. It’s All About Clues • What Gets Said • By Whom • How It’s Said • Actions + Reactions • Decisions • Moments • Feelings Perceived

25. Controlling Your Story What to Do Why? Behave You’re always creating clues Do things well Give others good things to talk about She your ‘why’ and your ‘how’ So that others know what kind of hero you are Manage your reputation carefully If you don’t, you’ll lose control of it Addict-o-matic

26. How To Monitor Yourself/Your Story

27.

28. How To Monitor Yourself/Your Story

29. How To Monitor Yourself/Your Story

30. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Amplify

31. Havana Nguyen www.projecthavana.com www.projecthavana.com Wingate QuickTime™ and a decompressor are needed to see this picture.

32. Havana Nguyen www.projecthavana.com www.projecthavana.com Wingate

33. Amplifying Your Story What to Do Why? Use referrers Manage 10 people, get 100 good leads Use your Reason for Being daily Improves consistency and raises your volume Automate www.ping.fm Stick to 5 points Makes your brand easier to understand Experiment with social media LinkedIn or XING, Facebook, Twitter, Ping.fm

34. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify Control AmplifyIdentify Control Amplify

35. Remember • Your story and your experience are two sides of the same coin • Be authentic

36. Thank You Q&A mike@MikeWittenstein.com

37. Thank You Q&A mike@MikeWittenstein.com

38. Thank You Q&A mike@MikeWittenstein.com

39. Remember... No matter how much you spend or how hard you try, your brand can never be any better than what your customers experience!

40. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify Control Amplify

Editor's Notes

To: Mark Michelson &lt;[email_address]&gt;, Mark Michelson &lt;[email_address]com&gt;, Jerry Recht &lt;jr[email_address]&gt; Subject: Personal Branding Outline Mark and Jerry, Here’s the info on this month’s presentation. Title: Personal Branding: How to Identify, Control, and Amplify Your Brand—With a Single Story Description: You’ve already got a brand. With so many ways for people to know you, the question really is “Are you managing it?”. Personal Branding has never been more important than right now and it’s up to you take accountability for it. Mike Wittenstein, AMF leader and The Authority on Customer Experience will show you how a single story, your story, can help. Don’t miss this engaging and interactive presentation on Tuesday, March 31, at &lt;location&gt; beginning at &lt;time&gt;. Date: Tuesday, 3/31/09 Location: TBD Length: 20-30 minutes plus Q&A Attendance: 50 estimated Please let me know what you think. Best regards, Mike Wittenstein, The Authority on Customer Experience Speaker. Facilitator. Consultant. Author of the upcoming book, “Go Away! How to Stop Company Processes from Dictating Your Customer’s Experience” 866.770.9830-v | 404.229.5809-m | www.mikewittenstein.com Customer experience designs, keynotes, and workshops for your distinct business.
To: Mark Michelson &lt;[email_address]&gt;, Mark Michelson &lt;[email_address]com&gt;, Jerry Recht &lt;jr[email_address]&gt; Subject: Personal Branding Outline Mark and Jerry, Here’s the info on this month’s presentation. Title: Personal Branding: How to Identify, Control, and Amplify Your Brand—With a Single Story Description: You’ve already got a brand. With so many ways for people to know you, the question really is “Are you managing it?”. Personal Branding has never been more important than right now and it’s up to you take accountability for it. Mike Wittenstein, AMF leader and The Authority on Customer Experience will show you how a single story, your story, can help. Don’t miss this engaging and interactive presentation on Tuesday, March 31, at &lt;location&gt; beginning at &lt;time&gt;. Date: Tuesday, 3/31/09 Location: TBD Length: 20-30 minutes plus Q&A Attendance: 50 estimated OUTLINE You already have a brand and it’s representing you 24x7x365. It’s pretty amazing how complex it is. It includes these (and other) elements: Your IP Name Your Face Your Photo Your Signature Gestures and Facial Expressions Your Resume Your Articles, Posts, Presentations, Books, Videos, Podcasts Your Physical Attributes Facial Expressions How You Carry Yourself Your Tastes Your Appearance The Music You Listen To The Clothes You Wear Your Voice and Body Language Your Proximity Who You Hang Out With Where you Hang out Where You Visit What Associations/Clubs You Belong To Your Decisions What you do with your free time and your work time What you’re known for in terms of thinking an doing Tough decisions you’ve made Your Media Website (own your name?) Blog LinkedIn ZoomInfo Facebook You can’t manage that. Just thinking about being accountable for all of it gives you a headache, doesn’t it? Brand Monitoring Tools Free Addictomatic Google alerts Paid BuzzMetrics Others from that article (send to Ray K on 3/18/09) Your Story How you say who you are, what you do, what outcomes you produce What others say about you the primary source, on who you are, what you do and what you can help others achieve. Your personal is about you and it’s also about setting fair, comfortable expectations for others about you. . re about, and what you can do. Not managing your own brand and your own experience is unconscionable. Attend this month’s AMF event Outline (not for distribution, just for your info): stranger, invisible, friend (fleener) You the person, worker, fashion statement, blogger, expert, friend, networker, (evaluations all around), leave the swiss cheese or fill the holes in yourself. Gotta have a few story starters (the cpa exercise) Rippling water graphic shows the spread (istockphoto) Title: 1) Personal Branding: How to Become an Experience Others Will Rave About, 2) Personal Branding: You’ve Already Got a Brand, Here’s How to Manage It, 3) Personal Branding: It’s more complicated than ever before...but the way to get control of your own brand and amplify it stay the same. There’s more news that others say about you than what you say about yourself. Personal branding From Wikipedia, the free encyclopedia Personal branding is the process whereby people and their careers are marked as brands.[1] It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.[2] The term is thought to have been first used and discussed in an 1997 article by Tom Peters.[3] Personal branding often involves the application of one&apos;s name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). You are all these facets: Appearance Reputation First impression On-line presence (linkedin, blog, website, zoominfo profile, facebook) Short list Your picture(s) Your taste Kids perspective Carry Appearance Music Carry Hanging with You even have to worry about your avatar... (photo of kickin’ it in space) Expert Your information trail Your handshake, greeting, voice, talents Your impression of yourself = others’ impressions of you It’s not about thinking about yourself, it’s about understanding how others think about you What you can control and what you can’t Protecting your brand on-line, still in the early days Reputation management tools Buzzlogic.com http://www.radian6.com/cms/solution http://www.cymfony.com/Solutions/Our-Approach/Orchestra-Platform http://www.brandseye.com/ http://www.reputationdefender.com/ http://www.sentimentmetrics.com/ Free Googleantlytics Best regards, Mike Wittenstein, The Authority on Customer Experience Speaker. Facilitator. Consultant. Author of the upcoming book, “Go Away! How to Stop Company Processes from Dictating Your Customer’s Experience” 866.770.9830-v | 404.229.5809-m | www.mikewittenstein.com Customer experience designs, keynotes, and workshops for your distinct business.
Everything is changing Things won’t go back to the way they were We know we have to change But, we just don’t know what—or how The one group that does know is our customer! If we listen closely enough and truly hear what their unmet needs are, we’ll have the information we need to retool, repackage, outthink, and outlast. (Survivor ;-) It’s from this point that you get the best info about what your story should be. Having a new story doesn&apos;t require a new you, just a new way of thinking about you. What you know, what you are capable of, the way you do things, and how you create value. People want to know you. A story just makes it easier.
Finding your story isn’t something to fear. It actually sets you free. Being your story is when this whole personal branding thing gets to be lots of fun. There’s one thing to focus on to get this whole process started. And that’s how you you’re different--and better--than everyone else on the planet. In some way, you are unique and you are #1 at that kind of uniqueness.
Overview of how these three elements tie together Your story IS your business
Not just different, better! Standing out in a commoditized world is a key capability.
Great stories have ‘stiction’. Here’s one I remember. Tuna fish or elevator story
Once your story is out there, it’s up to you to control it. Here’s how.
Havana’s Slides
Havana’s Slides

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Editor's Notes