The Next Great Thing
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From promising new technologies to dynamic space to retail incubators and journey maps, this session calls out the “Next Great Thing” for forward-thinking retailers. by Mike Wittenstein, Founder and Managing Partner, Storyminers
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The Next Great Thing
- 1. the next great thing STORYMINERS® EXPERIENCE MAKERS mike@Storyminers.com +1 770.425.9830
- 2. the 5 next great things STORYMINERS® EXPERIENCE MAKERS mike@Storyminers.com +1 770.425.9830
- 3. Chapter Background 1. Mobile First 2. Dynamic Spaces 3. IoT 4. The Cloud 5. AR/VR the 5 next great things STORYMINERS® EXPERIENCE MAKERS
- 4. woman with mobile phone balancing on pole 1. mobile first STORYMINERS® EXPERIENCE MAKERS
- 5. woman with mobile phone balancing on pole mobile means physical infrastructure STORYMINERS® EXPERIENCE MAKERS
- 7. http://oberoninc.com/images/Model1077-CCOAP.jpg wi-fi https://business.frontier.com/cisco interaction points > < interaction points STORYMINERS® EXPERIENCE MAKERS
- 8. woman with mobile phone balancing on pole mobile means invisible infrastructure STORYMINERS® EXPERIENCE MAKERS
- 11. Section Backgroundsuppliers: your clients need you to… • provide high-speed device support • fix things before they break • keep their spaces tidy and always flexible EXPERIENCE MATTERS STORYMINERS® EXPERIENCE MAKERS
- 12. Section Backgroundsuppliers: your clients are getting younger • highly collaborative • anxious to move quickly • will exchange their trust for evidence that you are trustworthy • learn to speak their language (without trying to be like them) EXPERIENCE MATTERS STORYMINERS® EXPERIENCE MAKERS
- 13. Chapter Background 1. Mobile First 2. Dynamic Spaces 3. IoT 4. The Cloud 5. AR/VR EXPERIENCE MATTERS STORYMINERS® EXPERIENCE MAKERS
- 14. 2. dynamic spaces STORYMINERS® EXPERIENCE MAKERS
- 15. dynamic means more function, motion, and flexibility STORYMINERS® EXPERIENCE MAKERS
- 16. NO Orange Bar less stuff more activities, experience, community, and training STORYMINERS® EXPERIENCE MAKERS
- 17. The Verge, 160622 connecting the inside to the outside STORYMINERS® EXPERIENCE MAKERS
- 18. what’s affected when you open the windows? • air quality • humidity • lighting • security • ambient noise • other… STORYMINERS® EXPERIENCE MAKERS?
- 19. NO Orange Bar more uses classes events demos shared space ideas STORYMINERS® EXPERIENCE MAKERS
- 20. NO Orange Bar more uses classes events demos shared space ideas STORYMINERS® EXPERIENCE MAKERS
- 22. Section Backgroundwhen stores change…everything changes • lighting • electrical • networks • lines of sight • displays • gondolas • store analytics • apps • shelf sizes • metrics + costs • floors • paint/finishes STORYMINERS® EXPERIENCE MAKERS
- 23. Section Backgroundchange = opportunities • get a seat at the table during budgeting • suggest a ‘study store’ • be vigilant about ROI bias • emphasize the voice of the (end) customer STORYMINERS® EXPERIENCE MAKERS
- 24. Chapter Background 1. Mobile First 2. Dynamic Spaces 3. IoT 4. The Cloud 5. AR/VR STORYMINERS® EXPERIENCE MAKERS
- 26. artifacts without orange bar STORYMINERS® EXPERIENCE MAKERS
- 27. Section Backgroundwhy you have to know IoT • to specify enclosures that don’t interfere with signals • to make equipment change-outs easy • to not interfere with store processes (your thinking matters) • to make store ops smarter (by making your products and services smarter) STORYMINERS® EXPERIENCE MAKERS
- 28. Chapter Background 1. Mobile First 2. Dynamic Spaces 3. IoT 4. The Cloud 5. AR/VR STORYMINERS® EXPERIENCE MAKERS
- 30. it’s what connects everything to everything else STORYMINERS® EXPERIENCE MAKERS
- 31. no carts to push no bags to carry Lotte Department Store, Budang, Seoul, SK STORYMINERS® EXPERIENCE MAKERS
- 32. what does that change? Lotte Department Store, Budang, Seoul, SK STORYMINERS® EXPERIENCE MAKERS?
- 35. Section Backgroundthe cloud: take-aways • understanding the dependencies between different technologies makes you a better retailer, designer, builder, or maintainer • what’s invisible matters • learn your partner’s language(s) • retail is a team sport • invite customers and employees to some meetings STORYMINERS® EXPERIENCE MAKERS
- 36. Chapter Background 1. Mobile First 2. Dynamic Spaces 3. IoT 4. The Cloud 5. AR/VR STORYMINERS® EXPERIENCE MAKERS
- 37. 5. augmented + virtual reality STORYMINERS® EXPERIENCE MAKERS
- 38. virtual = on your screen augmented = in your world STORYMINERS® EXPERIENCE MAKERS
- 40. Section Backgrounddesign/build/maintenance issues • educating customers - and staff • safe space to walk around • sharing screens • careful lighting controls • video capture (social) • high-bandwidth availability • easy change-outs of enabling tech • tested cleaning protocols STORYMINERS® EXPERIENCE MAKERS
- 42. Orange Background 2 concepts 6 ideas STORYMINERS® EXPERIENCE MAKERS
- 52. man with two heads - happy + sad prototyping STORYMINERS® EXPERIENCE MAKERS
- 53. NO Orange Bar What is it? HP let's you make customer-focused decisions about service design and delivery earlier and with higher confidence than ever before! HP blends business and theatre HP puts you + designers + actors + customers together on stage—to see what you’re thinking! Human Prototyping® is a licensed service. STORYMINERS® EXPERIENCE MAKERS
- 54. d ddd d dd d
- 56. NO Orange Bar service design on steroids • no cash registers • new stories • interactive displays • kiosks • video assistance • consultative selling • training • promotions • returns • promotions all key elements of the overall experience STORYMINERS® EXPERIENCE MAKERS
- 60. Orange Background2 concepts • retail incubators • journey maps • prototyping • non-store associates • machine vision • robots STORYMINERS® EXPERIENCE MAKERS 6 ideas • present + future • creative + analytical
- 62. technology is changing the game. customers are changing the rules ;-) STORYMINERS® EXPERIENCE MAKERS
- 63. technology is changing the game. customers are changing the rules ;-) mike@Storyminers.com +1 770.425.9830 STORYMINERS® EXPERIENCE MAKERS
- 64. Services Since 2002, StoryMiners has advised leaders on how changes to their customer experiences can positively transform their brand narratives—and their bottom lines. We work side-by-side with you to do the work—and keep it fun. You can use StoryMiners to: • introduce customer experience, story, and strategy topics as speakers and workshop leaders • design and detail new experiences as experience designers • advise your team members as coaches and mentors • deliver an objective second opinion on your ideas or work-in-progress STORYMINERS® EXPERIENCE MAKERS mike@Storyminers.com +1 770.425.9830
- 65. By his own admission, Mike Wittenstein is a designer who can’t draw. He advises leaders on how changes to their customer experiences can positively affect their brand narratives and their bottom lines. He is the managing partner at Storyminers, a design pioneer and developer of unique methods and tools for enhancing front-line customer experiences. 700+ engagements 25+ countries $1.6B+ value created Select Clients: Air Canada, Apple, AT&T, Barnes & Noble, Best Buy, Blackrock, Cable & Wireless, Chick-fil-A, Clorox, Delta Air Lines, Holiday Inns, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway, SAP, Zaxby’s, and many other game-changing brands. MBA, BA CMC, CSP, CCXP English, Portuguese, Spanish, Russian STORYMINERS® EXPERIENCE MAKERS mike@Storyminers.com +1 770.425.9830