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How to Self Promote (for women)
The document discusses various techniques for self-promotion, including putting yourself out there through networking, presentations, social media, writing, and mentoring others. It emphasizes having a clear goal and value proposition, as well as promoting others to indirectly promote yourself. The overall message is that self-promotion is an important skill for career and personal growth.
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How to Self Promote (for women)
- 1. Caroline Cummings @iamcarolina /in/carolinecummings
- 2. What is SelfPromotion? • Working hard? • Dedication to your job/clients? • Working long hours? “Taking the lead to let others know about the good things you have done, can do and are doing.” Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
- 3. Put Yourself OutThere! • “Put” = what you do to self promote • “Yourself” = what parts of yourself do you showcase • “Out there” = who are you trying to attract Caroline Ceniza-Levine Entrepreneur Author Comedian Public Speaker @SixFigureStart
- 4. Self Promotion isCharacter Building • Unleashing your inner hero! • Asking for a raise/promotion/job • Stepping up to take the lead • Admitting when you’re wrong • Volunteering in your community • Sharing your successes • Speaking up for yourself and others • Stepping out of your comfort zone Image Source: jupiterjenkins.com/blog2/?p=923
- 5. Go ahead – ventureout onto the skinny branches of life... It’s where opportunities lie, fun and excitement exists, and where growth happens…
- 8. hers his vs. In 2005, women over 25 years old earned 80% of men's salaries. Compared to women under 25 working full-time earned 93.2% of men's salaries.
- 9. Why we don’tself promote… • We never learned how to • We don’t think we know how to • For women, it’s not “lady-like” • It’s not my style • Accusations of conceit or arrogance • It’s “shameless” • We’re too embarrassed • It’s too stressful • We’ll sell ourselves short • We’ll oversell ourselves
- 10.
- 12. Perform and “ASKAgain!”
- 14. The majority ofworking wives will out-earn their husbands in the next generation. In the majority of U.S. metro areas, single women with no children in their 20s out-earned their male peers…
- 15. 2.9% Fortune500 Companies with Women CEOs in 2010…
- 16. 4.2% Fortune500 Companies with Women CEOs in 2012…
- 17. Fortune 500 Companies with Women CEOs in 2012…
- 18. Meg Whitman Indra Nooyi Virginia Rometty Irene Rosenfeld Patricia Woertz Marilyn Hewson
- 19. Ellen Kullman Urusla Burns Phebe Novakovic Sheri McCoy Carol Meyrowitz Deanna Mulligan
- 20. Debra Reed Heather Bresch Denise Morrison Kathleen Mazzarella Ilene Gordon Maggie Wilderotter
- 21. Gracia Martore Marrisa Mayer Beth Mooney
- 23. • Know whatyour end goal is first • Make a self promotion plan • What do you want to be known for and why? • Be a conversation starter • Show interest in others • Give value (sell without selling) • Promote others by using your talents/expertise • Thoughtful and sensitive in delivery Breathe! Pause! Smile! Eye Contact!
- 24.
- 25. Craft Your BioAccordingly My bio #1 My bio #2 My bio #3
- 26. The Art ofSelf Introductions…
- 27. Entrepreneur Mom PR expert The Life of the Party!
- 28. Creative Writer UO Graduate Job Seeker The Observer
- 29. Join Groups –Start Groups
- 30. Get a “PromoBuddy”
- 31. Deliver presentations • Topic of Passion • Use Images • Tailor It • Prospect It • Engage Audience • Empower Audience • Tell Stories • Your Ask?
- 32.
- 33. What’s News? WhoCares? • Significant client/hire • Client’s successes • New location • Events • Awards • Honorable mention • New products • New partner • …………..
- 35.
- 36. Tweet Your Events,News & Successes…
- 37. Leverage your successes to promote something interestingor important to you…
- 38. Post Your Events,News & Successes…
- 39. Create a “Top10” List • Most popular… • Fastest growing… • Didn’t know… • Interesting… • Why to… • Why not to… • Places to visit… • …………… Image Credit: www.cbs.com/latenight/lateshow/
- 40. Blogging = SelfPromotion
- 41. Self Promotion isAlso Giving Others Tools To share the good things you have done, can do and are doing…
- 42. “Enchantment transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers.”
- 44. “If you can’t sayit to yourself when you’re alone, you’re not going to be able to say it in -Whitney Snell front of another person.”
- 45. Believe You Have Something to Say!
- 46. Mentoring is Magic! MentorAND Be Mentored…
- 47. Caroline Cummings @iamcarolina /in/carolinecummings
Editor's Notes
- #9 One is that older women are factored into the wage gap equation, and many of these women from an older generation work in jobs still subject to the attitudes and conditions of the past.(up from 61 cents in 1960)Equal Pay Act, June 10, 1963 (Kennedy)Lily Ledbetter Fair Pay Restoration Act, 2009 (Obama)which allows victims of pay discrimination to file a complaint with the government against their employer within 180 days of their last paycheck. Previously, victims were only allowed 180 days from the date of the first unfair paycheck. This Act is named after a former employee of Goodyear who alleged that she was paid 15-40 percent less than her male counterparts, which was later found to be accurate. President Obama has vowed to reduce the wage gap between the genders:
- #16 Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)
- #17 Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)
- #18 Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)