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LEADING WITH STYLE - 
UNDERSTANDING YOUR MEMBERS 
PRESENTED BY KYLE KELDSEN 
PRESIDENT, NASHUA MERRIMASTERS
Why should you “tune in” 
to this presentation? 
You will learn: 
#1 addressable reason people leave 
how you can most effectively impact it 
better understand yourself and others
“Seek 
first 
to 
understand…”
Seek to first to understand… 
the 7%!
(STATS FOR PREVIOUS SLIDE) 
In this presentation, I used statistics from the 2013 
report. Since that time, the 2014 report has been 
issued. It can be found here: 
http://www.toastmasters.org/websiteApps/images/ 
ResearchAnalysis/ 
NonRenewingMemberSurveyReportandAnalysis.pdf
Seek first to 
understand…
(VIDEO CLIP) 
Comedian Brian Regan talks about communication challenges 
between males and females. This clip highlights in particular 
the one MBTI that has a large gender difference, that of 
“Thinking” versus “Feeling.” The clip is a story about Brian 
“golfing with Gary” within the DVD with the title The Epitome of 
Hyperbole. 
To purchase, see: 
http://brianregan.shop.musictoday.com/Product.aspx? 
cp=781_66102&pc=3BAM09
What’s 
your 
Style?
What’s your style?
What’s your style? 
Myers-Briggs Type 
Indicator 
Most widely used 
Based on the types 
developed by Carl Jung 
Has become the basis 
for many other 
frameworks 
But not everyone agrees 
with findings
CHALLENGES 
BEFORE WE MOVE 
AHEAD
What’s your style? 
(continuum) 
“Where does your 
energy come from?”
Introversion 
• Need time to 
develop responses 
• Connect with 
fewer people in 
deeper relationship 
• Introverted 
members may 
withhold feedback 
unless asked
Extroversion 
• Thinks out loud 
•May not 
communicate in 
linear fashion 
• If you are an introvert, 
you may need to 
“over engage” them
What’s your style? 
(continuum) 
“How do you take in 
information?”
iNtuitive 
• Listen to their 
inner voice 
• 25% of the 
population 
• “Head in the 
Clouds”
Sensing 
• Listen to the data 
•75% of 
population 
• “Down to earth”
What’s your style? 
(continuum) 
“How do you make 
decisions”
Feeling 
•2/3 of women tend 
toward “F” 
• Subjective 
•More interested in 
people than things
Thinking 
• 2/3 of men tend 
toward “T” 
• Objective 
•Value logic above 
sentiment
What’s your style? 
(continuum) 
How do you approach 
life?”
Judging 
•Being decided 
• Things in their place 
• “Plan their work and 
work their plan.”
Perceiving 
• Gathering more data 
• “Go with the flow” 
• Tend to be a bit 
‘messy’
Application 
Find Out Your Type 
• Myers-Briggs Type Indicator 
• DISC (Dominance, Influence, 
Steadiness, 
Conscientiousness) 
• FFM (Five Factor Model) 
• HEXACO 
• Clifton StrengthsFinder 
• Marcus Buckingham 
• Free Tests Online
Application 
Be A Student 
• Focus on Your Member’s Style 
• Consider How They Speak 
•Watch Their Body Language 
• Consider Previous Stress 
Points 
• Review Books/Talks/Classes 
• Ask!
Application 
Actively Listen 
1. Attend 
▪ Ask open-ended questions 
2. Acknowledge 
▪ Use signals to show you are 
listening 
3. Re-phrase 
▪ Repeat what was said in your 
own words to confirm 
understanding 
4. Probe 
▪ Ask additional questions
Three key things! 
You learned: 
Most people leave because of… 
people 
Working to understand is key 
Benefits you and others
• The 
Myers-­‐Briggs 
Foundation 
• The 
Sales 
Hunter 
• 16 
Personalities.com 
• Ty 
Boyd’s 
“The 
Excellence 
In 
Speaking 
Institute” 
• “Communicating 
Effectively 
for 
Dummies” 
by 
Marty 
Brounerstein 
• CPP.com 
• Marcus 
Buckingham 
• Susan 
Cain’s 
“Quiet” 
Sources 
• The 
Guardian 
• Julian 
Treasure 
• The 
Office/NBC 
• Brian 
Regan/Comedian 
• Strength 
Finder/Gallup 
• Five 
Factor 
Model 
• DISC 
Profile 
• HEXACO.org 
• Stephen 
Covey’s 
“Seven 
Habits…”
Kyle Keldsen 
kyle@aligned-intent.com 
603.718.3248 
@kkeldsen 
/kylekeldsen 
Fall Conference

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Leading with Style-Understanding Your Members

  • 1. LEADING WITH STYLE - UNDERSTANDING YOUR MEMBERS PRESENTED BY KYLE KELDSEN PRESIDENT, NASHUA MERRIMASTERS
  • 2. Why should you “tune in” to this presentation? You will learn: #1 addressable reason people leave how you can most effectively impact it better understand yourself and others
  • 3.
  • 4. “Seek first to understand…”
  • 5. Seek to first to understand… the 7%!
  • 6. (STATS FOR PREVIOUS SLIDE) In this presentation, I used statistics from the 2013 report. Since that time, the 2014 report has been issued. It can be found here: http://www.toastmasters.org/websiteApps/images/ ResearchAnalysis/ NonRenewingMemberSurveyReportandAnalysis.pdf
  • 7. Seek first to understand…
  • 8. (VIDEO CLIP) Comedian Brian Regan talks about communication challenges between males and females. This clip highlights in particular the one MBTI that has a large gender difference, that of “Thinking” versus “Feeling.” The clip is a story about Brian “golfing with Gary” within the DVD with the title The Epitome of Hyperbole. To purchase, see: http://brianregan.shop.musictoday.com/Product.aspx? cp=781_66102&pc=3BAM09
  • 11. What’s your style? Myers-Briggs Type Indicator Most widely used Based on the types developed by Carl Jung Has become the basis for many other frameworks But not everyone agrees with findings
  • 12. CHALLENGES BEFORE WE MOVE AHEAD
  • 13. What’s your style? (continuum) “Where does your energy come from?”
  • 14. Introversion • Need time to develop responses • Connect with fewer people in deeper relationship • Introverted members may withhold feedback unless asked
  • 15. Extroversion • Thinks out loud •May not communicate in linear fashion • If you are an introvert, you may need to “over engage” them
  • 16. What’s your style? (continuum) “How do you take in information?”
  • 17. iNtuitive • Listen to their inner voice • 25% of the population • “Head in the Clouds”
  • 18. Sensing • Listen to the data •75% of population • “Down to earth”
  • 19. What’s your style? (continuum) “How do you make decisions”
  • 20. Feeling •2/3 of women tend toward “F” • Subjective •More interested in people than things
  • 21. Thinking • 2/3 of men tend toward “T” • Objective •Value logic above sentiment
  • 22. What’s your style? (continuum) How do you approach life?”
  • 23. Judging •Being decided • Things in their place • “Plan their work and work their plan.”
  • 24. Perceiving • Gathering more data • “Go with the flow” • Tend to be a bit ‘messy’
  • 25.
  • 26.
  • 27. Application Find Out Your Type • Myers-Briggs Type Indicator • DISC (Dominance, Influence, Steadiness, Conscientiousness) • FFM (Five Factor Model) • HEXACO • Clifton StrengthsFinder • Marcus Buckingham • Free Tests Online
  • 28. Application Be A Student • Focus on Your Member’s Style • Consider How They Speak •Watch Their Body Language • Consider Previous Stress Points • Review Books/Talks/Classes • Ask!
  • 29. Application Actively Listen 1. Attend ▪ Ask open-ended questions 2. Acknowledge ▪ Use signals to show you are listening 3. Re-phrase ▪ Repeat what was said in your own words to confirm understanding 4. Probe ▪ Ask additional questions
  • 30.
  • 31. Three key things! You learned: Most people leave because of… people Working to understand is key Benefits you and others
  • 32. • The Myers-­‐Briggs Foundation • The Sales Hunter • 16 Personalities.com • Ty Boyd’s “The Excellence In Speaking Institute” • “Communicating Effectively for Dummies” by Marty Brounerstein • CPP.com • Marcus Buckingham • Susan Cain’s “Quiet” Sources • The Guardian • Julian Treasure • The Office/NBC • Brian Regan/Comedian • Strength Finder/Gallup • Five Factor Model • DISC Profile • HEXACO.org • Stephen Covey’s “Seven Habits…”
  • 33. Kyle Keldsen kyle@aligned-intent.com 603.718.3248 @kkeldsen /kylekeldsen Fall Conference