Mike Wittenstein, experience designer, offered this presentation to job seekers at Atlanta's First United Methodist Church on how to use Story to land a better job faster. The presentation was delivered on October 15th, 2009.
Just Trust Me: How to Design Trustworthy ProductsGeneral Assembly
**Best viewed in full screen**
Trust and reputation play an increasingly important role in today's digital economy. General Assembly and The Bold Italic are teaming up to explore how startups build trust into the core design and function of their products. We'll discuss how design can be used to inspire confidence and convey a sense of ease.
A discussion with:
Logan Green, Co-Founder & CEO, Lyft and Zimride
Andrew Schapiro, Graphic Design Lead, Airbnb
Avery Lewis, Head of Product, Getaround
Luke Woods, Product Design Manager, Facebook
Bastian Lehmann, Founder & CEO, Postmates
Jonah Houston, Systems Designer, IDEO
"50% of my marketing doesn\'t work . . . I just don\'t know which 50%"
Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we\'ll discuss the recipes of perfect cocktail for B2B Marketing - including social, SEO, SEM, demography based advertisements, offline marketing etc. With case studies from Marketing Campaigns for Cisco Systems, Visa, Hitachi etc. some of the topics will be covered -
- Content marketing for Lead generation and Lead Nurturing
- Lead Generation through B2B Social media
- Lead Generation Search engine marketing for B2B
- Lead Qualification and Drip Campaigns
- Measuring and Analyzing the perfect mix
- Bridging the digital and traditional marketing gap
DesignS is a unified brand platform to promote Singapore design, consisting of a group partnership of design-centric institutes and associations in Singapore.
For updates, visit http://www.designs.com.sg/
Just Trust Me: How to Design Trustworthy ProductsGeneral Assembly
**Best viewed in full screen**
Trust and reputation play an increasingly important role in today's digital economy. General Assembly and The Bold Italic are teaming up to explore how startups build trust into the core design and function of their products. We'll discuss how design can be used to inspire confidence and convey a sense of ease.
A discussion with:
Logan Green, Co-Founder & CEO, Lyft and Zimride
Andrew Schapiro, Graphic Design Lead, Airbnb
Avery Lewis, Head of Product, Getaround
Luke Woods, Product Design Manager, Facebook
Bastian Lehmann, Founder & CEO, Postmates
Jonah Houston, Systems Designer, IDEO
"50% of my marketing doesn\'t work . . . I just don\'t know which 50%"
Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we\'ll discuss the recipes of perfect cocktail for B2B Marketing - including social, SEO, SEM, demography based advertisements, offline marketing etc. With case studies from Marketing Campaigns for Cisco Systems, Visa, Hitachi etc. some of the topics will be covered -
- Content marketing for Lead generation and Lead Nurturing
- Lead Generation through B2B Social media
- Lead Generation Search engine marketing for B2B
- Lead Qualification and Drip Campaigns
- Measuring and Analyzing the perfect mix
- Bridging the digital and traditional marketing gap
DesignS is a unified brand platform to promote Singapore design, consisting of a group partnership of design-centric institutes and associations in Singapore.
For updates, visit http://www.designs.com.sg/
How Cool Brands Stay Hot at the WOMMA Summit 2012, presented by Joeri Van den Bergh (Gen Y expert InSites Consulting and author of How Cool Brands Stay Hot) and Anna Zanghi (Head of Global Innovation & Product Development at MasterCard Worldwide) in Las Vegas (US) on November 14, 2012.
A Experiência do Cliente: Benefícios. Melhores Práticas. Verdades.Mike Wittenstein
Certamente, não há nada de novo em colocar o foco na
experiência do cliente para diferenciar uma empresa. Nas
últimas décadas, as marcas conseguiram atingir um nível
emblemático pelo simples fato de prestarem atenção na experiência do cliente. É só pensar na Apple, Virgin,
Starbucks e Disney. A diferença é que hoje em dia os consumidores empoderados (enfoque empresa para o cliente - B2C) e os compradores (enfoque entre empresas - B2B) demandam mais.
14 customer experience authors, designers, and industry leaders bring perspectives that span three continents. Some of their articles offer practical advice, while others are more philosophical in nature. And some will surely challenge your current beliefs about what it means to design and manage the customer experience.
For the eBook, head over to: http://www.mikewittenstein.com/blog/the-2015-customer-experience-outlook/
A personal presenation about Andreas Nordin, a creative and passionate person that is searching for internship and jobs in the digital landscape.
The 2nd and updated version of the presentation.
How Cool Brands Stay Hot at the WOMMA Summit 2012, presented by Joeri Van den Bergh (Gen Y expert InSites Consulting and author of How Cool Brands Stay Hot) and Anna Zanghi (Head of Global Innovation & Product Development at MasterCard Worldwide) in Las Vegas (US) on November 14, 2012.
A Experiência do Cliente: Benefícios. Melhores Práticas. Verdades.Mike Wittenstein
Certamente, não há nada de novo em colocar o foco na
experiência do cliente para diferenciar uma empresa. Nas
últimas décadas, as marcas conseguiram atingir um nível
emblemático pelo simples fato de prestarem atenção na experiência do cliente. É só pensar na Apple, Virgin,
Starbucks e Disney. A diferença é que hoje em dia os consumidores empoderados (enfoque empresa para o cliente - B2C) e os compradores (enfoque entre empresas - B2B) demandam mais.
14 customer experience authors, designers, and industry leaders bring perspectives that span three continents. Some of their articles offer practical advice, while others are more philosophical in nature. And some will surely challenge your current beliefs about what it means to design and manage the customer experience.
For the eBook, head over to: http://www.mikewittenstein.com/blog/the-2015-customer-experience-outlook/
A personal presenation about Andreas Nordin, a creative and passionate person that is searching for internship and jobs in the digital landscape.
The 2nd and updated version of the presentation.
From promising new technologies to dynamic space to retail incubators and journey maps, this session calls out the “Next Great Thing” for forward-thinking retailers. by Mike Wittenstein, Founder and Managing Partner, Storyminers
Webinar presented by Mike Wittenstein of Storyminers and hosted by BARE International.
Fashion Industry: How can we better influence THE moment of truth? You want to learn how to re-design Customer Experience and increase your brand’s ROI? How can we better understand the psychology of the customers in the industry and create more revenue?
Discover all the replies in these innovative Webinars sponsored by BARE International and hosted by two renowned speakers, who are going to blow your mind with their knowledge and convert you in the Game Changer of the Fashion Retail Industry.
Learn how to unleash the power in a moment of truth at this BARE/Storyminers free webinar. Attendees will learn about customer experience, journey maps, get some leading edge retail examples of moments of truth, learn how customers find/enjoy/share experiences, see how journey maps can help current and future states, and get some market-proven design tips.
This quick, highly visual presentation offers many ideas on how to use journey maps and what they might look like. You're sure to find at least one good idea inside ;-)
With over $1.5B in measured influence, audiences
benefit from Mike’s out-of-the-box thinking and
proven skills. His more than 400 presentations
and workshops have been the catalyst for customer
experience strategy and design around the world.
2015 isn't a year to follow others' rules. 2015 is be the year to set your own rules. Here are 15 questions to get you started thinking about what matters most--to your customers and to your bottom line.
Store of the Future, a Playbook for Retail Sponsors and LeadersMike Wittenstein
Doing things the same ways for the same reasons won’t
get retailers ahead, but creating a Store of the Future
initiative will. Instead of letting change happen, retailers
should invoke change on themselves by
purposefully designing their futures—their store of the
future—replete with the detail needed to make their
ideas real. This Storyminers white paper outlines the
characteristics, benefits, and new business capabilities
that creating a Store of the Future Initiative brings.
It also includes a playbook, implementation notes for
sponsors/leaders, and simple ways to get started.
Mike Wittenstein - Kit Para o Orador - Orador Global. Designer de Experiência...Mike Wittenstein
Com mais de $1,5 bilhões em vendas, diferentes tipos de públicos têm se beneficiado com a inovadora forma de pensar de Mike e com suas comprovadas habilidades. Mike já realizou mais de 300 apresentações e workshops que têm sido os catalisadores para os designs e as estratégias de experiência do cliente no mundo inteiro.
With over $1.5B in sales, audiences benefit from Mike’s out-of-the-box thinking and proven skills. His more than 300 presentations and workshops have been the catalyst for customer
experience strategy and design around the world.
Só me cumprimentando você já me cativou: Os Segredos Expostos da Experiência ...Mike Wittenstein
Apple se assegura de que cada efeito positivo percebido pelos clientes no setor do atendimento (em inglês, “front-of-house” ou por sua sigla “FOH”) esteja respaldado por sólidas operações internas (em inglês, “back-of-house” ou por sua sigla “BOH”). É semelhante a um restaurante no qual o maitre se ocupa de administrar o salão e os
garçons de oferecerem a experiência, enquanto o chef se ocupa de preparar a comida, de controlar o pessoal da cozinha, de organizar as compras, entre outras tarefas. Apple integra FOH e BOH de forma estratégica, elegante e rentável. (De fato,
esse é o primeiro segredo).
You Had Me At Hello: Secrets of Apple's Customer Experience ExposedMike Wittenstein
Apple makes sure that each positive effect customers perceive front-of-house (FOH) is supported by solid back-of-house (BOH) operations. It’s just like a restaurant where the maitre d’ handles the dining room, wait staff, and experience delivery while the chef takes care of food preparation, kitchen staff, purchasing, etc. Apple integrates Front of House (FOH) and Back of House (BOH) strategically, elegantly, and profitably. (That’s the first secret by the way.)
This presentation will show you what experience designer, Mike Wittenstein, does and what it's like to work with him. Designed by Jackie Goldstein, this presentation won Adobe's World's Best Presentation contest in the About Me category. Thanks, Jackie!
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
4. We help leaders earn
their most important stories...
...by designing experiences
their customers rave about
45 Minutes
5. We Have 45 Minutes
• Let’s get started!
les.
Ne w Ru e.
am
N ew G
tial
is E ssen
Story and
, Co ntrol, y
r
Identify Your Sto
ify
Ampl
ps
ic al Ste
Pract
Change
20. Ask for Testimonials
• Listen for themes
• Capture turns of phrase
• Learn to see
yourself as
others do
Interview
21. Get a Friendly Interview
• Record a friendly interview
– Ask amazing questions
– Lead up to your focus
– Build on your strengths
– Turn the tables
• Now, you ask the questions ;-)
Focus
24. Declare Your
Reason for Being
Who?
What Outcome?
How?
RFB
25. Declare Your
Reason for Being
Who? I exist to help leaders
What Outcome? earn their most important stories
How? by designing experiences their
customers rave about.
See
30. Make the Tools
200
9
De
ar
Pro
du
The ce
r or
pro world Jou
rna
b h
co lems as c list,
mp . h
etiti Tomo ange
on
. rrow d a
Beg ’’s w nd it
foc inning inn
ers
’’s n
o
u
an s on with m will t goin
d th in foc gb
e c crea y exp us
on ack. D
usto sing eri the u
Atta me rev ence op ring ti
tha ched r’’s e enu
xpe es. t IBM
a po
rtun mes
t ha a itie o
ve re ex rien I do
ce
as
this their s a f cha
ad a nd n
I’’m ap mple to
me throu ““e-Vis ad ge, m
p ted s ap
you repa ——a of th et g
the h bra nary
io t a ost fo
’’ red nd ed he
exp re see to thri ra ch n
an ding
,”” I
ha
ad cus
o
erie kin spe ved mati gin ——m ve of
the n
nc g a . c re
e c , and k wit sult
gn
ee ea learn
nin
ir
Bes an de h sI ds g a ed to
t Re he mo you a ha of
ga lp y nstr t yo ve the djus re
rds ou a ac ma ting lentle
, with te h ur co hie rke pro ss
you ow m nven ved
for
t. du ly
r sto y ie cts
ry o expe nce, clie
rp ri h nts
iec ence elp y ——c
om
Mik e. an ou pa
e I lo d in fine nie
Co Witte ok
n n forw sights -tune s
mik sultin stein ard aro the
e@ g C to u a
mik hie
fE you nd th ngle
ew r in e
itte xperi qu custo
nste e iry. me
in.c nce O r
om ffic
er
Teach
50. What you know
Who you know
Who knows you
Listen Focus See Tell Teach
Be about Something!
Find Your Story.
Be Your Brand.
Tools Be Your Own Brand Manager.
Not so hard
54. WWW.MIKEWITTENSTEIN.COM
Leave a card. Your Story Matters!
How To Find, Control, and Amplify Your Story
Get a handout. MIKE WITTENSTEIN
Mike Wittenstein Speaks To and Consults with Organizations that
Want to Create Memorable, Profitable Customer Experiences.
To control your story, make lots of
tools (web site, blog, bio, PowerPoint,
business card, videos, etc.) so that
At the September 15th meeting, you learned that wherever you appear on-line, the
how people buy talent is changing; that your own same clues are discovered about you.
Own your presence on-line. Use
story becomes the essence of your brand and that www.qalias.com in conjunction with
you are its brand manager. the usual tools, www.linkedin.com,
www.facebook.com, and
It’s not what you know or who you www.twitter.com. Don’t forget to
know...it’s about who knows you! check yourself out at
www.addictomatic.com to see how
you’re doing.
The core of your brand is your story. It’s what To amplify your story, create some
makes you unique, memorable, and worth great tools your referral network can
use to promote you. In professional
meeting (to those who don’t know you yet).
services, it’s always better to be
introduced than to introduce yourself.
To find your story, ask for testimonials Use your Reason for Being daily. Get a
and get some friendly interviews. Listen video clip of you at your best then
for the words others use to describe you share it widely.
then start to use them yourself. The This is what it takes
hardest and most important part of to make your brand
nailing your story is to write it from your brand portable—
audience’s perspective. and keep your
future secure!
Write a Reason for Being statement that identifies
who you serve, what outcome you produce, and Want to Learn More About Delivering
how you do it. It should be totally unambiguous. Great Customer Experiences? Call
Mike to discuss your needs and his
programs and consulting.
Info and Bookings (866) 770-9830 | Mobile (404) 229-5809 | Mike@MikeWittenstein.com
Thanks + Q&A
55. Remember...
No matter how much you try
or how much you spend,
your brand can’t be
any better
than what
your clients
experience.