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Your Story Matters!
The document discusses the importance of personal branding and how to effectively identify, control, and amplify one's story to enhance leadership and customer experiences. It highlights methods for discovering one's story through testimonials, interviews, and focusing on a personal 'reason for being' statement. Additionally, it emphasizes the need to manage and own one's online presence and reputation to create a memorable brand.
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Your Story Matters!
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- 2. Your Story Matters! How to Identify, Control, and Amplify Your Story Thanks...
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- 4. We help leadersearn their most important stories... ...by designing experiences their customers rave about 45 Minutes
- 5. We Have 45Minutes • Let’s get started! les. Ne w Ru e. am N ew G tial is E ssen Story and , Co ntrol, y r Identify Your Sto ify Ampl ps ic al Ste Pract Change
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- 8. Buying is Changing Who What you know
- 9. Buying is Changing You Who you know
- 10. Buying is Changing Mike Knows! 770.425.9830 Brand Manager Who knows you
- 11. You Referral Agent Admin Professional You You You Brand Manager Social Media You You As of right now, you are a brand. You Not Easy
- 12. Personal Branding is Not Easy Worth it
- 13. But, it is Rewarding When You Do It Right What is Personal Branding?
- 14. What is “PersonalBranding”?
- 15. What is “PersonalBranding”? General Appearance LinkedIn Clothes Facebook Facial Expressions Resume Smile ReputaIon Voice Gossip Experience Story Skin Tone Leadership Charisma Helpfulness Genuineness Spitefulness ReacIons Ego Aroma/Odor AthleIc Ability
- 16. What is “PersonalBranding”? Experience Story
- 17. What is “PersonalBranding”? Experience Story IdenyIfy
- 18. How to IdentifyYour Story Listen Different
- 19. Start With What’sDifferent And Better TesImonials
- 20. Ask for Testimonials • Listen for themes • Capture turns of phrase • Learn to see yourself as others do Interview
- 21. Get a FriendlyInterview • Record a friendly interview – Ask amazing questions – Lead up to your focus – Build on your strengths – Turn the tables • Now, you ask the questions ;-) Focus
- 22. How to IdentifyYour Story Focus Not this
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- 24. Declare Your Reason for Being Who? What Outcome? How? RFB
- 25. Declare Your Reason for Being Who? I exist to help leaders What Outcome? earn their most important stories How? by designing experiences their customers rave about. See
- 26. How to ShareYour Story See PerspecIve
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- 29. How to ShareYour Story Tell Tools
- 30. Make the Tools 200 9 De ar Pro du The ce r or pro world Jou rna b h co lems as c list, mp . h etiti Tomo ange on . rrow d a Beg ’’s w nd it foc inning inn ers ’’s n o u an s on with m will t goin d th in foc gb e c crea y exp us on ack. D usto sing eri the u Atta me rev ence op ring ti tha ched r’’s e enu xpe es. t IBM a po rtun mes t ha a itie o ve re ex rien I do ce as this their s a f cha ad a nd n I’’m ap mple to me throu ““e-Vis ad ge, m p ted s ap you repa ——a of th et g the h bra nary io t a ost fo ’’ red nd ed he exp re see to thri ra ch n an ding ,”” I ha ad cus o erie kin spe ved mati gin ——m ve of the n nc g a . c re e c , and k wit sult gn ee ea learn nin ir Bes an de h sI ds g a ed to t Re he mo you a ha of ga lp y nstr t yo ve the djus re rds ou a ac ma ting lentle , with te h ur co hie rke pro ss you ow m nven ved for t. du ly r sto y ie cts ry o expe nce, clie rp ri h nts iec ence elp y ——c om Mik e. an ou pa e I lo d in fine nie Co Witte ok n n forw sights -tune s mik sultin stein ard aro the e@ g C to u a mik hie fE you nd th ngle ew r in e itte xperi qu custo nste e iry. me in.c nce O r om ffic er Teach
- 31. How to ShareYour Story Teach RFB
- 32. Tools That Teach After re Befo Barry Jenkins’ Story
- 33. Create Your OwnSales Team • 10 tell 10 Show what you DO
- 34. How to OwnYour Story Be Consistent Own Your Story
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- 38. You Can’t ReallyControl What Others Say About You... BriTany Spears, Lindsay Lohan, Paris Hilton
- 39. You can onlycontrol what you do. What can you do?
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- 41. #1 Posi(on on ALL Major Search Engines
- 42. #1 Posi(on on ALL Major Search Engines
- 43. How To MonitorYourself/Your Story Consistent everywhere
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- 49. Review Everything on one slide
- 50. What you know Who you know Who knows you Listen Focus See Tell Teach Be about Something! Find Your Story. Be Your Brand. Tools Be Your Own Brand Manager. Not so hard
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- 54. WWW.MIKEWITTENSTEIN.COM Leave a card. Your Story Matters! How To Find, Control, and Amplify Your Story Get a handout. MIKE WITTENSTEIN Mike Wittenstein Speaks To and Consults with Organizations that Want to Create Memorable, Profitable Customer Experiences. To control your story, make lots of tools (web site, blog, bio, PowerPoint, business card, videos, etc.) so that At the September 15th meeting, you learned that wherever you appear on-line, the how people buy talent is changing; that your own same clues are discovered about you. Own your presence on-line. Use story becomes the essence of your brand and that www.qalias.com in conjunction with you are its brand manager. the usual tools, www.linkedin.com, www.facebook.com, and It’s not what you know or who you www.twitter.com. Don’t forget to know...it’s about who knows you! check yourself out at www.addictomatic.com to see how you’re doing. The core of your brand is your story. It’s what To amplify your story, create some makes you unique, memorable, and worth great tools your referral network can use to promote you. In professional meeting (to those who don’t know you yet). services, it’s always better to be introduced than to introduce yourself. To find your story, ask for testimonials Use your Reason for Being daily. Get a and get some friendly interviews. Listen video clip of you at your best then for the words others use to describe you share it widely. then start to use them yourself. The This is what it takes hardest and most important part of to make your brand nailing your story is to write it from your brand portable— audience’s perspective. and keep your future secure! Write a Reason for Being statement that identifies who you serve, what outcome you produce, and Want to Learn More About Delivering how you do it. It should be totally unambiguous. Great Customer Experiences? Call Mike to discuss your needs and his programs and consulting. Info and Bookings (866) 770-9830 | Mobile (404) 229-5809 | Mike@MikeWittenstein.com Thanks + Q&A
- 55. Remember... No matter howmuch you try or how much you spend, your brand can’t be any better than what your clients experience.