The document provides guidance on personal branding and leveraging social media for job searching. It discusses moving away from traditional resumes and job searching, and instead focusing on personal branding, building an online presence through social media, conducting informational interviews, following companies, and seeking mentorship through connections. The key steps are to build a personal brand plan, craft a social media policy, build a support group, and tell your own story online rather than letting others define you.

1. Resumehh…
@HamzaK

2. You are special.
You know it.
I know it.
Your mom knows it.

3. “You’re one in a million.”
But in a world of 7 billion people,
that means that there’s 7000 of you!

4. We live in a world of myths
Here are some myths we subscribe
to...

5. Success will come overnight

6. Anyone can be a rockstar
entrepreneur

7. Fortune will find you

8. For
some of
you, this
is true
For the rest of
us though…

9. You’re going to apply online?
So are 500 other people.

10. Oh, you graduated with a BBA?
Tell me more.

11. I’m not hating
We simply grew up in a culture of
entitlement,

12. iPod, iPad, iPhone, etc.
Devices with “i” in the prefix!

13. Deferred adolescence
We’re not leaving our homes
until our late 20’s

14. Myth of higher education
It’s not the be-all-end-all.

15. We paid $50k for our degrees,
we deserve jobs!
Don’t be silly.

16. “But, I have a 4.0 GPA!”
That’s nice.

17. Old model doesn’t work in
new economic realities
Saturation + race to the bottom

18. “If you don’t like change, you are
going to like irrelevance even less.”
- General Eric Shinseki

19. Disrupt the hiring process!

20. Let’s hack this.
Ready?

21. In Progress
Level 1:
Personal Branding

22. What is a brand?

23. Brands are born of experience

24. Interactions + Feelings
= Brands

25. Commodity vs. Lifestyle

26. A collection of
perceptions

27. The power of
the personal
brand

28. Why is personal branding
important?

29. Growing engagement

30. Compensation & the premium

31. 6 p’s to building a personal brand

32. 1) Passion

33. 2) Purpose

34. 3) Planning

35. 4) People

36. 5) Play

37. 6) Perseverance

38. Your brand plan

39. What are your goals?

40. What do you value?

41. What are your passions?

42. What motivates you?

43. What makes you remarkable?

44. The Brand Plan
• Identify your passions

45. The Brand Plan
• Identify your passions
• Take inventory

46. The Brand Plan
• Identify your passions
• Take inventory
• Craft your identity

47. The Brand Plan
• Identify your passions
• Take inventory
• Craft your identity
• Distribute and scream

48. The Brand Plan
• Identify your passions
• Take inventory
• Craft your identity
• Distribute and scream
• Measure and repeat

50. Recap
• The old employment model isn’t effective
• Invest in building your personal brand
• Passion, purpose, planning, people, play,
perseverance
• Personal branding has benefits today
• Personal branding will have benefits
tomorrow

51. Completed In Progress
Level 2:
Leveraging Social Media

52. First things first!

53. What is social
media?

54. Story telling,
story telling,
story telling.

55. Some facts

56. 93% of companies are using social
media networks for recruiting in
2013.

57. 14.4 million people used social
media to find their last job in 2011.

58. 86% of employers say candidates
should make their profiles more
employer-friendly.

59. 1 out of 3 employers rejected
candidates because of something
they found out about them online.

60. It gets worse…

61. Nothing is deleted.
Every public tweet is fed into the us
library of congress
And
A report from twitter said
government requests are
generally made in conjunction
with some kind of criminal
investigation; 815 requests came
from the united states
government and twitter
complied 69% of the time.

62. @BadBetch13:
“Pop a molly I’m
sweatin!” #Woo

63. Candidates are NOT hired because of:
• Inappropriate pictures/info
• Shared confidential info about past employer
• Discriminatory comments
• Lied about their qualifications
• Bad mouthed past employer
• Poor communication skills

64. Candidates ARE hired because of:
• Accounts supported qualifications
• Awards & accolades were visible
• Showcased a good “feel”/fit
• Conveyed a professional image
• Displayed creativity
• Had good references

65. “If you’re not telling your story via
social channels, someone is. Tell
your own story, or someone will tell
it for you.”
@JenniferMcClure

66. To Do
• Google yourself

67. To Do
• Google yourself
• Use a vanity profile to make all of your social
media easily accessible

68. To Do
• Google yourself
• Use a vanity profile to make all of your social
media easily accessible
• Take your resume online and make it visually
appealing (Vizualize.me, LinkedIn Labs, etc.)

69. To Do
• Google yourself
• Use a vanity profile to make all of your social
media easily accessible
• Take your resume online and make it visually
appealing (Vizualize.me, LinkedIn Labs, etc.)
• Track your progress (CrowdBooster, Visibli,
Klout)

70. And now, for some tools…

77. Recap
• Traditional resumes will become obsolete
• Invest in mastering social media
• Be strategic about your use of social media
• Use social media to advance your personal
brand
• Use social media to form genuine, lasting and
deep relationships

78. Complete Complete In Progress
Level 3:
Disrupt The Traditional
Job Search Process

79. Catch 22 of Employment:
Can’t get a job without experience.
Can’t get experience without a job.

80. It’s not just what
you know…
It’s WHO you know

81. Think in terms of
circles of influence.

83. Follow companies

84. Informational
interviews

85. Stay in touch

86. Seek mentorship

87. Recap
• It’s not just what you know, it’s who you know
• Conduct informational interviews
• Follow brands
• Use social media to stay in touch
• Seek mentorship

88. Do This Tomorrow

89. Do This Tomorrow
• Build your brand plan

90. Do This Tomorrow
• Build your brand plan
• Build your social policy

91. Do This Tomorrow
• Build your brand plan
• Build your social policy
• Build your support group

92. Do This Tomorrow
• Build your brand plan
• Build your social policy
• Build your support group
• Do not tweet after 2am on a weekend

93. Thank You!
@HamzaK