Presented at @kelassabtu pre-class on October 1, 2016 at Sanata Dharma University Yogyakarta

1. Leadership, Entrepreneurship &
Introduction to Personal Branding
Music & Event Career Short Class by @sexenusd
Pre-class
Sanata Dharma University
October 1, 2016

2. What is leadership?

6. Leadership is
the ability to influence a group
toward the achievement of goals

9. Steps to be a leader
• Know yourself
• Empower yourself
• Know others/your team
• Empower your team
• Go toward the same goal

11. Types of leader
• Leader by the position achieved
• Leader by personality or charisma
• Leader by moral example
• Leader by power held
• Intellectual leader
• Leader because of ability to accomplish things

15. What if I fail?

20. Entrepreneurship

31. Personal Branding

32. Who is your favorite Instagram or
Twitter celebrity? Why?

33. Personal branding is about how
you want the world to see you

35. How to decide your personal
brand?
Answer these questions:
• What are your skill? What are you good at? What
are the things that you are happy doing?
• How do you want the world to see you at what you
are doing? The good one? The best one? Unique?
Trusted? Happy? Determined? Cool? Choose your
qualities!
• What is your mission (or life goal)?

36. Create mission or personal
branding statement

38. Personal branding is the process of
promoting your unique passion,
characteristics and skills in order to
advance your career

39. It’s about
how to “sell” yourself

40. 5 steps to personal branding
• Define yourself or your business framework
• Define your target market
• Define your value proposition (why you are
different, why people have to use your
product/service instead of the others)
• Develop your messaging strategies
• Plan a marketing campaign

49. Download presentation:
bit.do/kelassabtu1
slideshare.net/kelassabtu
Questions?
Twitter or Instagram:
@cindynara
@kelassabtu
Thank you