The document discusses the value of using stories in business. It argues that stories are effective communication tools because they engage listeners on an emotional level and convey information in a memorable way. The presentation teaches that businesses should focus on creating experiences for customers and employees and then sharing the stories that emerge from those experiences. It also provides guidance on how to strategically craft stories and leverage them in public relations to align employees with a company's values and vision.
Mike wittenstein_keynote for eventus istanbul_101208Mike Wittenstein
The document discusses what makes for the best customer experiences and how to design them. It notes that while most companies think they offer great experiences, very few customers actually agree. The key is to design experiences around what customers want most in order to gain a sustainable advantage over competitors. Examples like Apple, Build-A-Bear Workshop, and others illustrate how to put the customer at the center of the design process and empower them to cocreate memorable experiences.
14 customer experience authors, designers, and industry leaders bring perspectives that span three continents. Some of their articles offer practical advice, while others are more philosophical in nature. And some will surely challenge your current beliefs about what it means to design and manage the customer experience.
For the eBook, head over to: http://www.mikewittenstein.com/blog/the-2015-customer-experience-outlook/
This quick, highly visual presentation offers many ideas on how to use journey maps and what they might look like. You're sure to find at least one good idea inside ;-)
2015 isn't a year to follow others' rules. 2015 is be the year to set your own rules. Here are 15 questions to get you started thinking about what matters most--to your customers and to your bottom line.
Mike Wittenstein gave a presentation about moving brands to the lower right quadrant, which focuses on providing high customer value at low cost. He explained that brands need to take the customer's point of view, learn what matters to them, and focus processes on designing the total customer experience. Wittenstein also discussed new imperatives for management, including thinking about the customer experience rather than products and deciding based on customer outcomes rather than features. He emphasized that customers only perceive the total experience and dealing with any part of it does not make sense.
Webinar presented by Mike Wittenstein of Storyminers and hosted by BARE International.
Fashion Industry: How can we better influence THE moment of truth? You want to learn how to re-design Customer Experience and increase your brand’s ROI? How can we better understand the psychology of the customers in the industry and create more revenue?
Discover all the replies in these innovative Webinars sponsored by BARE International and hosted by two renowned speakers, who are going to blow your mind with their knowledge and convert you in the Game Changer of the Fashion Retail Industry.
Learn how to unleash the power in a moment of truth at this BARE/Storyminers free webinar. Attendees will learn about customer experience, journey maps, get some leading edge retail examples of moments of truth, learn how customers find/enjoy/share experiences, see how journey maps can help current and future states, and get some market-proven design tips.
Storyminers.com provides experience design services to help clients prepare for emerging technology trends like mobile-first design, dynamic spaces, the Internet of Things, cloud computing, and augmented and virtual reality. The document outlines these trends and how they will impact design, noting that mobile means considering physical and invisible infrastructure, dynamic spaces means focusing on activities over physical items, and other trends mean rethinking design, build and maintenance processes. It then lists specific services offered to help clients create experiences that connect with these trends, and provides contact information for a consultant.
Mike wittenstein_keynote for eventus istanbul_101208Mike Wittenstein
The document discusses what makes for the best customer experiences and how to design them. It notes that while most companies think they offer great experiences, very few customers actually agree. The key is to design experiences around what customers want most in order to gain a sustainable advantage over competitors. Examples like Apple, Build-A-Bear Workshop, and others illustrate how to put the customer at the center of the design process and empower them to cocreate memorable experiences.
14 customer experience authors, designers, and industry leaders bring perspectives that span three continents. Some of their articles offer practical advice, while others are more philosophical in nature. And some will surely challenge your current beliefs about what it means to design and manage the customer experience.
For the eBook, head over to: http://www.mikewittenstein.com/blog/the-2015-customer-experience-outlook/
This quick, highly visual presentation offers many ideas on how to use journey maps and what they might look like. You're sure to find at least one good idea inside ;-)
2015 isn't a year to follow others' rules. 2015 is be the year to set your own rules. Here are 15 questions to get you started thinking about what matters most--to your customers and to your bottom line.
Mike Wittenstein gave a presentation about moving brands to the lower right quadrant, which focuses on providing high customer value at low cost. He explained that brands need to take the customer's point of view, learn what matters to them, and focus processes on designing the total customer experience. Wittenstein also discussed new imperatives for management, including thinking about the customer experience rather than products and deciding based on customer outcomes rather than features. He emphasized that customers only perceive the total experience and dealing with any part of it does not make sense.
Webinar presented by Mike Wittenstein of Storyminers and hosted by BARE International.
Fashion Industry: How can we better influence THE moment of truth? You want to learn how to re-design Customer Experience and increase your brand’s ROI? How can we better understand the psychology of the customers in the industry and create more revenue?
Discover all the replies in these innovative Webinars sponsored by BARE International and hosted by two renowned speakers, who are going to blow your mind with their knowledge and convert you in the Game Changer of the Fashion Retail Industry.
Learn how to unleash the power in a moment of truth at this BARE/Storyminers free webinar. Attendees will learn about customer experience, journey maps, get some leading edge retail examples of moments of truth, learn how customers find/enjoy/share experiences, see how journey maps can help current and future states, and get some market-proven design tips.
Storyminers.com provides experience design services to help clients prepare for emerging technology trends like mobile-first design, dynamic spaces, the Internet of Things, cloud computing, and augmented and virtual reality. The document outlines these trends and how they will impact design, noting that mobile means considering physical and invisible infrastructure, dynamic spaces means focusing on activities over physical items, and other trends mean rethinking design, build and maintenance processes. It then lists specific services offered to help clients create experiences that connect with these trends, and provides contact information for a consultant.
From promising new technologies to dynamic space to retail incubators and journey maps, this session calls out the “Next Great Thing” for forward-thinking retailers. by Mike Wittenstein, Founder and Managing Partner, Storyminers
With over $1.5B in measured influence, audiences
benefit from Mike’s out-of-the-box thinking and
proven skills. His more than 400 presentations
and workshops have been the catalyst for customer
experience strategy and design around the world.
Store of the Future, a Playbook for Retail Sponsors and LeadersMike Wittenstein
Doing things the same ways for the same reasons won’t
get retailers ahead, but creating a Store of the Future
initiative will. Instead of letting change happen, retailers
should invoke change on themselves by
purposefully designing their futures—their store of the
future—replete with the detail needed to make their
ideas real. This Storyminers white paper outlines the
characteristics, benefits, and new business capabilities
that creating a Store of the Future Initiative brings.
It also includes a playbook, implementation notes for
sponsors/leaders, and simple ways to get started.
Mike Wittenstein - Kit Para o Orador - Orador Global. Designer de Experiência...Mike Wittenstein
Mike Wittenstein é um especialista em experiência do cliente que já realizou mais de 300 apresentações em todo o mundo. Ele ajuda empresas a melhorarem a experiência dos clientes por meio de workshops e palestras que fornecem estratégias comprovadas e exemplos práticos. Seu estilo interativo e energético tem recebido elogios de clientes em diversas indústrias.
With over $1.5B in sales, audiences benefit from Mike’s out-of-the-box thinking and proven skills. His more than 300 presentations and workshops have been the catalyst for customer
experience strategy and design around the world.
Só me cumprimentando você já me cativou: Os Segredos Expostos da Experiência ...Mike Wittenstein
O documento descreve como a Apple cria uma excelente experiência para o cliente através de três segredos: (1) integrar as operações internas e externas de forma estratégica, elegante e rentável; (2) colocar o cliente em primeiro lugar; e (3) reduzir o trabalho para o cliente. Isso resulta em alta satisfação do cliente e desempenho operacional forte para a Apple.
You Had Me At Hello: Secrets of Apple's Customer Experience ExposedMike Wittenstein
Apple makes sure that each positive effect customers perceive front-of-house (FOH) is supported by solid back-of-house (BOH) operations. It’s just like a restaurant where the maitre d’ handles the dining room, wait staff, and experience delivery while the chef takes care of food preparation, kitchen staff, purchasing, etc. Apple integrates Front of House (FOH) and Back of House (BOH) strategically, elegantly, and profitably. (That’s the first secret by the way.)
A Experiência do Cliente: Benefícios. Melhores Práticas. Verdades.Mike Wittenstein
O documento discute os benefícios de se focar na experiência do cliente, melhores práticas para projetar uma boa experiência do cliente e verdades sobre o assunto. As três frases essenciais são: (1) Focar na experiência do cliente pode levar a menores custos, maior satisfação dos clientes e vendas aumentadas; (2) Projetar boa experiência do cliente envolve escutar clientes e empregados, entender os objetivos da empresa e criar uma história envolvente; (3) Quando empresas projetam cada aspecto do negócio para
Mike Wittenstein, experience designer, offered this presentation to job seekers at Atlanta's First United Methodist Church on how to use Story to land a better job faster. The presentation was delivered on October 15th, 2009.
This presentation will show you what experience designer, Mike Wittenstein, does and what it's like to work with him. Designed by Jackie Goldstein, this presentation won Adobe's World's Best Presentation contest in the About Me category. Thanks, Jackie!
Customer Experience Design Case Studies Soho Hero 2007Mike Wittenstein
Mail and More, a small franchisor of packaging and shipping stores, faced increased competition from large companies entering their market. They enlisted a company to help revamp their brand around the customer experience. After assessing the situation, they found little to differentiate Mail and More and unengaged franchisees. They realized their target customers were former corporate employees seeking both business support and social connections. They developed a new brand, SOHO HERO, focused on the entrepreneurial spirit of small business owners. They designed every aspect of the customer experience to emotionally connect with customers. The rebranding and experience design work increased sales, reduced franchisee onboarding time, and sparked new business concepts.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
From promising new technologies to dynamic space to retail incubators and journey maps, this session calls out the “Next Great Thing” for forward-thinking retailers. by Mike Wittenstein, Founder and Managing Partner, Storyminers
With over $1.5B in measured influence, audiences
benefit from Mike’s out-of-the-box thinking and
proven skills. His more than 400 presentations
and workshops have been the catalyst for customer
experience strategy and design around the world.
Store of the Future, a Playbook for Retail Sponsors and LeadersMike Wittenstein
Doing things the same ways for the same reasons won’t
get retailers ahead, but creating a Store of the Future
initiative will. Instead of letting change happen, retailers
should invoke change on themselves by
purposefully designing their futures—their store of the
future—replete with the detail needed to make their
ideas real. This Storyminers white paper outlines the
characteristics, benefits, and new business capabilities
that creating a Store of the Future Initiative brings.
It also includes a playbook, implementation notes for
sponsors/leaders, and simple ways to get started.
Mike Wittenstein - Kit Para o Orador - Orador Global. Designer de Experiência...Mike Wittenstein
Mike Wittenstein é um especialista em experiência do cliente que já realizou mais de 300 apresentações em todo o mundo. Ele ajuda empresas a melhorarem a experiência dos clientes por meio de workshops e palestras que fornecem estratégias comprovadas e exemplos práticos. Seu estilo interativo e energético tem recebido elogios de clientes em diversas indústrias.
With over $1.5B in sales, audiences benefit from Mike’s out-of-the-box thinking and proven skills. His more than 300 presentations and workshops have been the catalyst for customer
experience strategy and design around the world.
Só me cumprimentando você já me cativou: Os Segredos Expostos da Experiência ...Mike Wittenstein
O documento descreve como a Apple cria uma excelente experiência para o cliente através de três segredos: (1) integrar as operações internas e externas de forma estratégica, elegante e rentável; (2) colocar o cliente em primeiro lugar; e (3) reduzir o trabalho para o cliente. Isso resulta em alta satisfação do cliente e desempenho operacional forte para a Apple.
You Had Me At Hello: Secrets of Apple's Customer Experience ExposedMike Wittenstein
Apple makes sure that each positive effect customers perceive front-of-house (FOH) is supported by solid back-of-house (BOH) operations. It’s just like a restaurant where the maitre d’ handles the dining room, wait staff, and experience delivery while the chef takes care of food preparation, kitchen staff, purchasing, etc. Apple integrates Front of House (FOH) and Back of House (BOH) strategically, elegantly, and profitably. (That’s the first secret by the way.)
A Experiência do Cliente: Benefícios. Melhores Práticas. Verdades.Mike Wittenstein
O documento discute os benefícios de se focar na experiência do cliente, melhores práticas para projetar uma boa experiência do cliente e verdades sobre o assunto. As três frases essenciais são: (1) Focar na experiência do cliente pode levar a menores custos, maior satisfação dos clientes e vendas aumentadas; (2) Projetar boa experiência do cliente envolve escutar clientes e empregados, entender os objetivos da empresa e criar uma história envolvente; (3) Quando empresas projetam cada aspecto do negócio para
Mike Wittenstein, experience designer, offered this presentation to job seekers at Atlanta's First United Methodist Church on how to use Story to land a better job faster. The presentation was delivered on October 15th, 2009.
This presentation will show you what experience designer, Mike Wittenstein, does and what it's like to work with him. Designed by Jackie Goldstein, this presentation won Adobe's World's Best Presentation contest in the About Me category. Thanks, Jackie!
Customer Experience Design Case Studies Soho Hero 2007Mike Wittenstein
Mail and More, a small franchisor of packaging and shipping stores, faced increased competition from large companies entering their market. They enlisted a company to help revamp their brand around the customer experience. After assessing the situation, they found little to differentiate Mail and More and unengaged franchisees. They realized their target customers were former corporate employees seeking both business support and social connections. They developed a new brand, SOHO HERO, focused on the entrepreneurial spirit of small business owners. They designed every aspect of the customer experience to emotionally connect with customers. The rebranding and experience design work increased sales, reduced franchisee onboarding time, and sparked new business concepts.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
3. DATE: Oct-14-03
SLIDE3
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Overview
• Story (in business) defined
• Story. It’s a Pattern, not a Process.
• Experiences Create Story
• Using Story as a Business Strategy
• How to Create a Story
• Stories in Public Relations
4. DATE: Oct-14-03
SLIDE4
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Story Defined
• An account or recital of an event
• The plot of a narrative or dramatic work
• A news article or broadcast
• Background information on something
• Romantic legend or tradition
• A PATTERN THAT CONVEYS INFORMATION,
IDENTITY, STRUCTURE, ANDEMOTION
5. DATE: Oct-14-03
SLIDE5
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Story. It’s a Pattern, not a
Process
A good story…
• Tells more than the “facts”
• Engages, displays, and
makes it “real” in recipient’s
mind
• Entertains
When retold, a good Story…
• Maintains its essence
• Generates excitement
• Breeds naturally
7. DATE: Oct-14-03
SLIDE7
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Why Stories Work
• Listener does the
creating in their mind.
They create an
emotional bond.
• Memory points* aid
understanding
• Interesting to all the
senses
8. DATE: Oct-14-03
SLIDE8
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Overview
• Story. It’s a Pattern, Not a Process.
• Experiences Create Story
• Using Story as a Business Strategy
• How to Create a Story
• Stories in Public Relations
9. DATE: Oct-14-03
SLIDE9
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Experiences Create Story
• Stories are what people create
and share after having an
experience
• The plot, characters, and
situation all come from the
experience (situation)
• Create the experience by
focusing on the alignment of
“clues” and you get the
foundation of a Story
11. DATE: Oct-14-03
SLIDE11
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Why They Work
• The Experience itself is the value
proposition
• Focus is on targeted and
personalized Emotional Outcomes
• All the senses are engaged
(purposefully or casually)
12. DATE: Oct-14-03
SLIDE12
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Overview
• Story. It’s a Pattern, Not a Process.
• Experiences Create Story
• Using Story as a Business Strategy
• How to Create a Story
• Stories in Public Relations
13. DATE: Oct-14-03
SLIDE13
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Using Story as a Business
Strategy
• Strategy in agile organizations lives in its structure.
The same structure that supports a Story can support
a company.
• Stories can “show the business’ future”, giving
employees and customers a tangible, meaningful, and
compelling picture of the way things “could be”.
• Stories can give employees and customers reason to
adjust their behavior—the case for change.
• Stories can quickly transmit not only the what, but the
how and the why
15. DATE: Oct-14-03
SLIDE15
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Why Story Works as Strategy
• Stories get the essence
across
• Stories convey context
• Stories are rich in detail
and nuance
• Stories are easy to pass
along—
without losing the gist
16. DATE: Oct-14-03
SLIDE16
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Overview
• Story. It’s a Pattern, Not a Process.
• Experiences Create Story
• Using Story as a Business Strategy
• How to Create a Story
• Stories in Public Relations
21. DATE: Oct-14-03
SLIDE21
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
How to Create a Story
• Stories create focus
– Focus saves communication time
• If you have more time
– You can seed more Stories
• If you seed more Stories
– You build more awareness (buzz)
22. DATE: Oct-14-03
SLIDE22
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Overview
• Story. It’s a Pattern, Not a Process.
• Experiences Create Story
• Using Story as a Business Strategy
• How to Create a Story
• Stories in Public Relations
23. DATE: Oct-14-03
SLIDE23
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Stories in Public Relations
• You play the most important role!
• Be the Storyteller in your organization
• Get into the C-Suite
• Once Story sets your company’s
foundation, your work (and your life)
get easier
26. DATE: Oct-14-03
SLIDE26
PRESENTEDTO: PRSA
SUBJECT: TheValueofStory
Resources
• www.storyminers.com
[Explains the connections between Story and experience.
Visit the Feed your Brain section for great articles and
suggested readings!]
• www.mckeestory.com
[Resources on story development]
Editor's Notes
Invitation Copy
Join Mike Wittenstein, founder of STORYMINERS, for an interactive discussion on how to use the power of a story’s foundation to help your company execute successfully. A good story tells much more than then facts. A good story creates a connection with the audience, helps them to have an experience and stirs the emotions. Mike will explore how PR professionals in particular can become the storytellers for their companies, helping to build customer-centric strategies that have a solid foundation, an adaptable organizational model and truly touch their customers.
STORYMINERS defines Story.
STORYMINERS defines Story.
Look for patterns that appeal to editors
Hello! Write yourself into an enchanting fairy tale at the Walt Disney World® Resort - a magical place of four exciting Theme Parks and two incredible Water Parks. Let all your childhood dreams come true in a world as big as your imagination, where fantasy comes to life and vacations always end happily ever after.
It works for B2B as well.
Use your skills to help make business strategy tangible and meaningful by writing future-state experience descriptions for your clients. Explore the potential of a choice made today by creating various feasible situations for tomorrow.