This document discusses challenges in creating change within an organization and provides advice for overcoming resistance. It notes common reasons why change is difficult, such as fear of harming one's reputation or career. It then outlines strategies for leading change effectively, such as understanding organizational culture, framing new ideas positively, building support among colleagues, and addressing potential objections. The document emphasizes the importance of self-care when taking on the challenging role of change leader within a resistant culture. It provides tips for navigating politics, managing conflict, and knowing when to persist or withdraw advocacy for a new idea.