The document proposes an interactive mobile game called "The Snow Surfer" to entertain players. The endless running game challenges players to collect coins and dodge obstacles to beat their high score while escaping an avalanche. The target audience is kids and teens who will find the simple, arcade-style gameplay appealing as something to work towards that can be played in short sessions. Legal and ethical considerations were addressed to avoid offensive content so the game can be enjoyed by all ages.

1. Proposal for Interactive Media Product
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Working Title:
What is it called? This can change if you think of something better later – The Snow Surfer (title
says the aim of the game)
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this? – entertain, I
will do this by making the game and interactive and re playable !
Genre:
What sort of product is it – A mobile Game which means more players can access it.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here – It’s an endless running/escape game where you try beat your high score by
collecting coins, dodging obstacles and escaping the avalanche!
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person? – Kids-teens, Any, running/escape game, It would
appeal because it would have something to work toward. The game is a simple and easy to learn
arcade type of game so it can be played in any time frame.
Research and Planning:
What elements of your research and planning will you use in your final production? I am using the
endless running element so the game may last as long as the user desires.
Where will you use your research and planning in your final production? – In the final product ill
use the coin collecting etc on my game.
Legal & Ethical Considerations:
Think about any offensive material you will include? It will not include any as I will keep it for
children to play.
Will you restrict younger people using/accessing it? No because it contains no harmful material.
Will it offend any social groups/religions/ethnicities? No because no offensive material is included.
How will you ensure you do not offend anyone? By not including offensive material
Are you using characters/names/logos of existing products/IPs? No I am not.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? Yes it will be completely its own design.