This proposal outlines an interactive media product called "raccoon jump" that aims to entertain people through a video game. The game would have players control a raccoon collecting candy floss while avoiding puddles. The intended audience is males aged 5-16, as many games appeal to this demographic. Research into raccoon behaviors around washing food and candy floss dissolving in water informed the game mechanics. Legal considerations were made to avoid offensive content and ensure no copyright infringement by being sufficiently different from existing products.

1. Proposal for Interactive Media Product
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Working Title: racoon jump
What is it called? This can change if you think of something better later
Product’s Purpose: entertain people because I will make the game fun
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: video game
What sort of product is it
Content a video game where you play as a racoon which collects candy floss while trying to
avoid puddles
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: 5-16, male, working and middle. This would appeal to this audience because the
majority of games are played by boys
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning: I did research that racoon wash their food in puddles before eating
and I know that candy floss dissolves in water. So I thought it would be the perfect things
to collect and the things to avoid
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations: there will be no offensive material in the game, I will not
restrict younger people from playing, it wont offend any social groups, there will be nothing
in the game to be offended about, there are games similar but it’s a genre and there w ill be
no copping of characters so there shouldn’t be any copyright.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?