The document is a proposal for a children's animated trailer about a bunny superhero. It includes details on the intended audience of 5-7 year olds, with a focus on appealing to females. Research was conducted on the audience and similar shows. The proposal outlines a 10-week schedule for tasks like character design, animation, sound design, and evaluation. The trailer will feature the bunny hero saving the day with friends in a colorful, simple style.

1. Proposal
1
Working Title:
Super Bun Trailer
Audience:
My audience would be children around the age of 5-7 years old. I would say that I will try to appeal
to both genders as when I was surveying people, it seemed to be answered by both genders about
equally, but I do feel that I may try make it more appealing to females as I am more familiar with
that area of appeal. The social status I will be focusing on more would be middle class (ABC1) as,
although the children are unlikely to be making any purchases, their parents would be trying to
make them happy and hopefully want to purchase them things to do with a show they like. And
from experience, it would seem that if a child has an interest in something, their family and friends
of them would get them related things as presents for quite a while. The audience will likely be
interested in shows like My Little Pony: Friendship Is Magic, Adventure Time, and Care Bears as
these are all quite similar to the style that I am planning to create, with bright colours,
anthropomorphic creatures and the main character(s) saving the day almost every episode, with a
big group of friends to support them as I feel this gives them positive influences in their life.
Rationale
Throughout the year, I have been doing quite a lot of sound work that has made me feel much
better about my ability to complete this task, as I previously had little to no ability to do any kind of
sound work. I have also done animating this year for the first time, through this, I feel that I have
gotten quite good at some parts of this skill and would be able to do a lot more now than at the
beginning of the year. I also feel this is appropriate for me as I have been researching children’s
interests and related aspects for my print project, and this matches up with my own personal
knowledge of what would be good.
Project Concept
My project I am planning to make will be a trailer for a children’s show centred around a bunny
superhero that goes around the village they live in saving the day with the help of her friends. This
will be a cartoon, animated with bright colours and simple designs to appeal to the audience. I
have conducted research into my audience that I feel this will appeal to, as I feel this may help me
know how they like their cartoons to be, and how well it will appeal to them. I also did research into
how people animate different aspects, such as an average walk cycle or mouths, as I would like
some form of movement and talking in my work and I previously had not done any form of work on
those aspects, having done stationary characters for my previous pieces of work as I thought a
walk cycle would be too difficult. I had done research on Foley sounds, seems as all the sound
effects that I collected with my previous projects had been downloaded from online, along with
some of the music used within the films and games. Finally, I needed to do some research on how
best to draw my characters and backgrounds. I tried the mouse and struggled with it so I went to
experiment with graphics tablets to try to make sure that I would draw it the best way possible.
Evaluation
I plan to evaluate my work at least at the end of each week through my development diary where I
will do a review on everything done in that week and evaluate how well that was done, I also want
to do one big evaluation at the end as well though to round it off and put it all together. I will be
asking others of their opinions and any improvements that they can suggest to improve it as well.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 Read over the brief.
 Document our first thoughts.
 Create mind maps of our ideas.
 Write an idea of what we would
like to produce.
2 Product + Audience
Research
 Look into similar pre-existing
products in the same area.
 Survey our audience.
 Interview our audience.
3 Production Experiments  Look into things that I would like
to experiment with.
 Test out animation techniques.
 Test out foley creation.
4 Pre-Production and
Planning
 Create style sheets and
storyboards.
 Write out contingency plans.
 Write out the health and safety
concerns and possible ways to
avoid it.
5 Production  Start drawing all of my
characters and backgrounds.
6 Production  Animate the drawn characters
into comprehensive clips ready
to attach together.
 Create the title cards between
animation shots.
7 Production  Get my voice acting and foley
sounds created.
8 Production  Edit all my clips into one video
with sounds.
9 Evaluation  Evaluate all my work that I have
produced in the last 8 weeks.
10 Development +
Contingency
 Finish any final improvements
found after completing my
evaluation.
 Continue with evaluation if it is
not quite finished yet.
Bibliography
1. Leah, Ellis. (2018) Target Audience Research Survey (conducted on 11th April 2018)
2. Stephanie, Yarrow. (2018) Target Audience Interviews (conducted on 16th April 2018)
3. Samuel, Schoettner.(2018) Target Audience Interviews (conducted on 17th April 2018)
4. Anon. (). Dipdap. Available: https://en.wikipedia.org/wiki/Dipdap. Last accessed 11th April
2018.
5. Anon. (). All Shows. Available: https://www.bbc.co.uk/cbeebies/shows. Last accessed 11th
April 2018.
6. Anon. (.). Home. Available:
http://mlp.wikia.com/wiki/My_Little_Pony_Friendship_is_Magic_Wiki. Last accessed 17th Apr
2018.