1. The proposed game project will target 16-19 year olds and primarily appeal to males. It will focus on the C1, C2, and D social classes in the UK. 2. The author has prior experience making a basic pixel art video game and using Premiere Pro for a short film, which will help in developing skills for the proposed game. 3. The proposed game will be a pixel art video game created in Photoshop and include music and sound effects added in Premiere Pro. Research will include evaluating existing similar games and gathering player feedback to inform the game's design.

1. Proposal
1
Working Title:
Dead Escape
Audience:
The age range of my audience is 16-19 years, which is the age range of my age, so I will be
making a game for people my age therefore I can use my thoughts as well as others to make it
appeal to this age range. This age range may not like an old fashioned/retro game on paper,
however after getting feedback from my interviews, they seem to like the idea of the game. The
gender that I will appeal to the most will likely be male because stereotypically males prefer action
and some violence in games and video games in general, however I will still appeal to females just
not as much. I will appeal to the social classes C1,C2 and D mostly, meaning in the middle, so not
the very high earning class and not the very low earning class, and the social classes I am
appealing to most is the most popular in the UK. I am not making my game to appeal to a certain
psychographic as I think all types can play it and it doesn’t matter what their personality is like.
Rationale (approx. 100 words)
At the start of the year on my Irn-Bru project I made a basic video game, with pixel art and
animation using Photoshop, therefore I know the basic of how to make a pixel art video game and
where to start, which will help me in this project as I don’t need to learn the basic and how the
animation works and I can start early and learn more things to improve my game.
The next project I worked on this year was my short film and I used Premiere Pro to do so, which
is the software I will be using in this project to add music and sound effects to my game and again
this is helpful as I know the basic tools on this program and I don’t need to learn the basics,
making it easier to get started on my project.
Project Concept (approx. 200 words)
The concept for my project is to make a video game, and I will do this by drawing different layers of
pixel art on Photoshop and make it look like their moving using the timeline tool. After I have made
the visual aspects of my video game I will then use Premiere Pro to add music and sound effects,
and I will gather the sound effects by myself using an audio recorder. The research I will be
conducting for this project is first of all evaluating and existing product and how the game
looks/works and why it is popular/unpopular and what I can take from this to use in my video game
production. Then I will make a mind map to display the ideas I have for my game and create a
mood board to give a visual representation of my ideas. I will then evaluate four existing products
that are similar to the idea for my game and write a summary talking about the aspects that appear
in all the games and what I can take from these games as ideas that I can use in my game. After
this I will ask three questions to three different people, from the age range of 16-19 year olds,
about the aspects of my game and their opinion on my game ideas.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?
After production experiments, I will reflect on my work and talk about the aspects that went well
and what improvements I can make for my final product. For my final product, I will evaluate it and
discuss the good and bad aspects such as appearance, flow/movements and gameplay. I will
compare my game to an existing product and discuss what is similar and how professional my
game looks and I will get feedback from others to get their opinion on my final product.