Benjamin Fahey plans to create an initial clothing brand that will be advertised through posters and a catalogue. He will design clothing using RedBubble and create posters and a catalogue to promote the products. The clothing line will target teenagers and young adults in the UK, US, and other English-speaking countries. While game and band advertisements were considered, a clothing brand was chosen as the focus due to Benjamin's skills being better suited to design work than game or audio production.
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
2. Mind Map
Initial Plans Clothing Brand
Band Advertisement
Video Game
Clothing DesignsVideo Advert
Posters
Video Advert
Website
Catalogue
Game Cover
Game website
Game poster
Game Merchandise
Band Merchandise
CD Covers
Initial PlsnsInitial Plsns
5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
How will your mood board influence your final product?
6. Informal Proposal
Current Idea
Concept I’m going to create a clothing line with which I will advertise through posters that I
will create, which hopefully would attract people to look at the products in the
catalogue that I will create which would hopefully attract people to look at the
products that I create on REdBubble.
Type of
products you
would make
I would make designs for a clothing line using RedBubble and then I would create
posters to advertise them. I would then create a catalogue so that people would be
able to further look into the products that I created.
What you will
need to make
them
To draw designs for the clothing line, as well as to create the catalogue and posters
which would require Photoshop, and finally the actual l pieces of clothing which will
need to be crated through RedBubble.
Audience My clothing line would be aimed more towards teenagers and young adults as the
designs I think would most appeal to people within that age range. It would probably
be aimed at people more middle class as the prices on RedBubble are not too cheap.
It would be aimed mainly at people that lie in the UK, America or any other English
speaking countries, and would be aimed at the emulator psychographic.
7. Choices
Discounted ideas Reasons for not choosing this
project
Game Advertisement • I think that making games in photoshop
is not something that I would excel at so I
think it would be a bad choice for my
project.
Band Advertisement • For this I would probably have to create
an audio piece for my FMP which I would
rather not as I don’t really enjoy the
Audio production as much as the idea
that I chose in the end.
Editor's Notes
Bubbl.us or hand drawn-scanned using college printers exploring 3 potential ideas
Bubbl.us or hand drawn-scanned using college printers exploring your final idea
Collection of images related to your product/inspirational/visually interesting
At least 15 needed
For your idea, write a brief, informal proposal. Ensure you proof read and check spelling etc
For the audience section consider age/gender/psychographic/geodemographic/social grade etc
Discuss the other two ideas from your initial mind map and reasons for why you didn’t choose them
