This document contains a proposal for a music video project. The proposal outlines the working title, target audience as males aged 16-21 who enjoy hip hop, rap and indie music. It discusses the production techniques that will be used, including a camera rig, drones, and GoPros to achieve a mix of rap and indie styles. It includes a schedule spanning 5 weeks for pre-production, filming, editing, post-production and evaluation through surveys and feedback. The evaluation will be used to improve future work.

1. Proposal
1
Working Title:
The artist I am creating the music video for is called
Audience:
My main audience I am aiming for with be the age group I am within, this is because the age 16-21
is the main range of this type of music, and the most popular type of music varies with the age.
The main genres of my music for this age are hip-hop with bits of rap and indie. This type of music
is what I am using in the music video. The gender of my audience will mainly be males. This is
because of the main artists surrounding this type of music is mainly males because of the rapping
style. This is because generally in this type of music males enjoy it more for some reason; this may
be because of how the industry works. The social status of my product will be for the lower clas s.
This is because it will be free to watch and listening to using a free site called YouTube or using
the website and application soundcloud. The psychographic of my product will be balanced
because it’s a perfect fit because of the specification of a balanced psychographic. I chose this
because it means the audience will be open minding and will try and understand the music and
product with enjoyment. My project will be appealing to my audience because the song is catchy
and sounds different and unique rather than being same to the normal soundcloud rapper. This
means it will aim towards someone that wants to hear something new and different. In the future I
will be using this audience for my research, I will do this by having a variety of people listening and
watching my video to find out what they enjoy about it and how I can make improves that will make
it better and more of a professional design and product.
Rationale (approx. 100 words)
I have gained many skills through the years of my production from secondary school and from the
levels of creative media. I have gained a large amount of skills within the use of adobe programs,
these programs are photoshop and InDesign, there are also other programs that I use but the
biggest development are in the edit and adding of clips with cutting and workings. I have
developed knowledge within the use of premier pro, I have done this because of my video game
production and also other productions, such as adverts and radio broadcasts. The knowledge I
have got from this has helped me with my photoshop, this is because I can now use photoshop
with accuracy and professionalism. This knowledge has helped me with my product, this is
because I can now design and create my work with confidence and quality. I have decided to
produce this product in this way because of what I have done in previous projects. This is because
I have gained skills from then that I can use, I have used this to my advantage to make it better
and clearer. This will directly impact my work for the better and will be shown in my product.
Project Concept (approx. 200 words)
My concept from what I want from this music video is a different and a creative concept, this is
because I want different shots that will make the music video unique and different. I will do this by
filming in different locations such as building and filming some of the video upside down with water
pouring so it seems the water is rising. My interpretation of the song is that It is a creative mind
field for video production, this is because of the unique sound track. Through the center of the
track there is a chill and vibe moment. I wanted to do some running shots with cameras
backwards. These shots are adding to the concept of my different and unique design, I feel that
this is a very good idea because it will make my product professional and different to everyone
else’s. this will make my product stand out. The research I will need for this will be music videos for
the type of music I will be using for this product, these music videos that I will be researching will
be unique and different to the regular popular ideas. This is because of the genre of music.

2. Proposal
2
Production Techniques (approx. 150 words)
What specialist techniques do you need to consider? (e.g. green screen, Steadicam, post-
production, sound, etc)
Does this require any specialist equipment/training/demos?
What I want from my product is that it should be different. I want to use a rig for the camera shoots
filming the video so it can be sturdy and to a good standard of product, I will do this because it will
make the video more professional and cleaner. I also want to use different equipment such as
GoPros and a drone. We have all of these available at our use so I could make this happen and I
will because I want this music video to look well and to a good standard for my product. I also want
the style of the video to be a mix between a rap video and also indie style of music video. I will
want a lot of transitions in the editing side of things with some effects to make the recordings look
crisper and more effective. I feel like all of this an work very well for producing my work.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.
For my evaluation I will be using some of my audience to decided what they like about my product.
I will do this by using the surveys and also using the product to show to people an get what they
like and what they would improve to the product to make it better for the final product. This would
be good for my future in product because it shows me what to improve on and change for the final
product.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production
Experiments
For this specific taskI need to come up w ith a idea on
w hat Iw illbe doing for my finalproduct but w hat Iw ould
be doing for my product experiment. I also need to come
up w ith initial plans for w hat Iam aiming for fromthe
music video. I also w illhave to choose w hat song Iw ill
be doing w ith locations and the use of greenscreens.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
From the w ay Ihave filmed the product experiment I
need to find out w hat Iam good at how to improve in the
areas I need to. For my audience research Iw illneed to
talk about w hat my target audience is and w hy, Imust
have detail and good reasons for my decisions. For my
proposalI need to make sure that the reasons are
detailed and makes sure I keep all of the information
clear and correct. For my pre production I need to make
sure I have a step-by-step plan of w hat Iw ant to do and
how Iw illdo it.
3 -Pre-production
-Filming
For the pre production I need to makes sure the
information is clear and cant be changed, w ith the
changing I cant be making the w hole music video
different to how Ihave planned it and makes sure it goes
together w ellw ith the information. I w illalso have to
produce some storyboardsand images that are relevant
to the product pre production. For my filming I w illonly
use the shots that are clear and relatable to the pre
productions I ideas. I w illtake a variety of shots that w ill
be perfect for the production editing. I also w ant the
filming to have a variety of locations and greenscreens.
4 -Filming/Editing For the filming and editing side of the production I w ill
make it to the best of my ability and makes sure there is
clear filming w ith in focus scenes, Ialso w ant the editing
to have a variety of specialeffects that willmake the
music video better, this w illmake it look and feel
professional.
5 -Post-production
-Screening/Evaluation
For my postproduction I w illbe evaluation w hat I have
produced and how I can makes it better for future
production. I w illalso see w hat I liked and dislike about
the production side of the ideas and how they have
developed into the production I have created for the final
design a layout an how Ihave creative it w ith detail. For
the evaluation I w illfind discuss w hat Ihave produced
and w hat is best about the production and w hat is good
about the course w orkbehind the finalproduct.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and newspaper
articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.