This document outlines a proposal for a lo-fi music video project. The target audience would be 16-19 year old males who enjoy this style of music and genre of music videos. The proposal discusses the skills developed in Photoshop and Premiere that will aid the project, such as stop motion animation and using green screens. It describes creating a lo-fi music video with vintage tape effects and changing scenes that match the beat. Researching lo-fi music video techniques will ensure the editing style fits the genre. Green screens and color distortion will be the main editing techniques. A schedule outlines the pre-production, filming, post-production, and evaluation phases to compare the video to popular lo-fi music videos.

1. Proposal
1
Working Title:
Media Production LLJ
Audience:
My audience will be around my age so 16-19 year old males, this age group is a big part to the
community of this artist and style of music video and genre. It can be all classes so a high class or
working class can relate to this type of music. The reason this would appeal to this person is
because they are massively influenced by the artist and are engaged with music videos as one of
the lofi videos I watched had around 17 million views. This type of music suits everyone so it is
hard to just pin point a certain gender.
Rationale (approx. 100 words)
Over the time we have been doing media if have developed some skill on Photoshop and
premiere. Such as making a animation by using different images like a stop motion. Also on
premiere I now know how to use a green screen and make it colour glitch in the video. These
different skills can help me for future projects as I may need to put different effects for the videos.
Also having done the animation before it will be easier and quicker next time for when we do
another animation or close to animation I will be able to do more things that will help add to a
better grade for it.
Project Concept (approx. 200 words)
I am going to create a lo-fi music video. Old vintage tapes and grimy looking effects on the video
influence this type of music video. I need to research how the scenes change with the beat
because this is a big element in a successful Lo-Fi music video. Also I am going to need to edit in
a certain way to fit in with the type of genre I am doing so looking at techniques that is needed for
a good Lo-Fi video will be needed research before I start planning or making the music video. The
reason this is important is because it has a certain editing type and look to the music video so if I
knew didn’t know what I needed to put into the music video it wouldn’t fit into the genre and look
like it needs to, to be a Lo-Fi video. Also learning these techniques will be good to know in the
future as I will be able to do them quicker and make them more fitted into the video.
Production Techniques (approx. 150 words)
I am going to mainly use green screen and colour distortion for my edits. Premiere pretty much has
all the edits I need to make the video so tutorials will be my main way of learning the techniques I
need. It doesn’t require any specialist equipment because it is mainly editing and knowing what
you are doing. Training could be a element in the video as I am going to need to watch tutorials
and practice editing in the certain style I am going for. So training is the only thing that I am going
to need so that I can be successful with the editing in my music video that I am doing. Also I am
going to recorded my music video on a bad quality so it helps with the grimy look on the video and
then I can do less time trying to make it look grim and spend more time on the beat scenes and
colour distortion.
Evaluation (approx. 50 words)
I am going to compare my music video to a popular lo-fi music video. This is because I can see
what my lo-fi music includes or misses compared to a professional video. This will give me a guide
on what I need to include and what I have done well with my music video.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments

2 -Product
-Audience Research
-Proposal
-Begin Pre-production

3 -Pre-production
-Filming

4 -Filming/Editing 
5 -Post-production
-Screening/Evaluation

Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.