This proposal outlines a student's music video project. The student will create a first-person music video set at a local bowling alley/arcade to the song "Iron Heart" by Netsky. The target audience is teenagers and young adults aged 15-24, primarily males, who enjoy drum and bass music. Pre-production will include researching music video techniques, sound editing, and using a GoPro camera. The student plans to film friends playing games at the location and edit the video in Adobe Premiere. Evaluation will consist of self-reflections and assessing what went well and could be improved.

1. Proposal
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Working Title: Iron Heart
What is it called? This can change if you think of something better later
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Age: 15-24 (teenagers) I have targeted the music video towards teenagers and young adults since
drum and bass music is a music that is usually listened to at festivals and parties that young
people attend. It is also used as pump up music to get people excited before doing sports like
basketball and a lot of young people take part in sports. The music video is set in an arcade which
will appeal to this age group since video games are mainly targeted towards and played by young
people. Also everyone in the video is around 16 years old so my video may appeal to people of
this age.
Gender: Although this music genre could appeal to any gender, my target audience would
probably be men since all the actors used in the video are male and hobbies such as video games
and playing pool are stereotypically male things to enjoy.
Social status: working class. Most of the people that listen to this genre of music are working class
but any social statues could listen to this however if they are interested in this genre of music.
Rationale (approx. 100 words)
Review your progress throughout the year- what skills and knowledge have you acquired?
How has the subjects you have studied this year informed your choice for this project?
What have you studied and how will it have a direct impact upon your project?
I have definitely increased in knowledge in using photoshop. I had never used photoshop until I
started this course but now I know how to use it pretty well. This helps me in my project since I
needed to use photoshop to create something for one of my experiments.
The subjects I have studied this year have had an impact on this project. Earlier this year we made
an Irn-Bru advert and we used adobe premiere to edit it and put it together. I hadn’t previously
used premiere but I will now use it to edit my final music video.
Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project?
The concept for my project is to make a music video for a song of my choice.
The song I chose is called Iron Heart, by Belgian artist Netsky. I am going to make a first person
music video using a gopro camera featuring me and my friends at the local bowling alley/arcade.
We will be playing arcade games there, playing pool, doing bowling etc. I liked the idea of filming a
first person video as it makes the person watching the video feel like they are the person in the
video.
Research I will need to conduct:
I will need to research music videos. This helps me find techniques and styles that I like and could
inspire me to use them in my music video.
I will also need to research locations I can use. I know that the place I am going to film at is Tenpin

2. Proposal
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bowling at Clifton Moor, but if for whatever reason I am unable to use that location then I would
need to find out some backup locations.
I will need to research how to use a gopro. I haven't used one before but I can find out how
through the internet.
Production Techniques (approx. 150 words)
What specialist techniques do you need to consider? (e.g. green screen, Steadicam, post-
production, sound, etc)
Does this require any specialist equipment/training/demos?
I will need to consider using a Gopro to film my video. This is because I want my video recorded in
a first person view and a Gopro is the easiest way to do this. I have tried filming first person with a
regular camera or a phone camera but the video is usually shaky and I can only use one hand
since I am holding the camera with another hand. A Gopro can be worn on your head so you can
film hands free.
Sound- I will need to edit the sound for the video in Adobe Premiere. I want to be able to hear the
background sound of the arcade and the bowling alley but I don’t want it to be too loud so you
can’t hear the song playing. This may require some demos through the internet or help through a
tutor but shouldn't be too hard.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.
I plan to evaluate my work through my reflection in the pro formas.
I will also evaluate my work through my evaluation pro forma. In here I will talk about the things I
think I have done well in my work and the things I think I could improve on.

3. Proposal
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Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
● Find songs that I
could potentially use
for my video.
● Come up with some
ideas and styles I
would like to use for
my music video.
● Research some
music videos for
techniques and ideas.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
● Research what the
target audience of this
genre likes.
● Make some
experiments of things
I want to use in my
final product
3 -Pre-production
-Filming
● Film my second idea
of being at the arcade
● Begin filming some
things for my music
video.
4 -Filming/Editing ● Film my final product
● Do a second version of
my project.
● Get my video edited and
uploaded to youtube
5 -Post-production
-Screening/Evaluation
● Finish any unfinished
work and upload to
blogger
● Finish my evaluation
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Rhys Nicholls. (2013). Drum and Bass presentation. Available:
https://prezi.com/s-nkdcvmauqs/drum-and-bass-presentation/. Last accessed
2018.
2. Gemma, Jade and Parishti. (2011). The Drum and Bass Genre. Available:
https://www.slideshare.net/JadeLawrence/the-drum-and-bass-genre. Last
accessed 2019.
3. jamsjamsjams. (2010). Conventions Of Music Videos. Available:
https://www.slideshare.net/jamsjamsjams/conventions-of-music-videos-
2935597. Last accessed 2019.
4. Kane Floyd. (2014). Genre Research Task - Drum and Bass. Available:
https://www.slideshare.net/kanefloyd7/presentation-to-class-on-genre. Last
accessed 2019.
5. https://www.youtube.com/watch?v=jO_v2sXm-f4&t=117s
6. https://www.youtube.com/watch?v=CW5oGR
x9CLM
7. https://www.youtube.com/watch?v=M97vR2V4vTs

4. Proposal
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8. Farrin N. Abbott. (2017). SILENT MOVIE SILENT FILM TITLE CARD: FREE
DOWNLOAD. Available: https://www.copycatfilms.com/blog/silent-movie-
silent-film-title-card-free-download. Last accessed 2019.
9. https://www.youtube.com/watch?v=Z881VVa8SYw&t=24s