The document proposes a music video project titled "Iron Heart" targeting teenagers and young adults. It will feature the creator and friends at a local bowling alley/arcade filmed from a first-person perspective using a GoPro camera. Research will include studying other music videos for inspiration, scouting locations, and learning to use a GoPro. The video will be edited in Adobe Premiere with background sounds balanced against the song. Progress will be evaluated through reflection forms analyzing strengths and areas for improvement.

1. Proposal
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Working Title: Iron Heart
What is it called? This can change if you think of something better later
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Age: 15-24 (teenagers) I have targeted the music video towards teenagers and young adults since
drum and bass music is a music that is usually listened to at festivals and parties that young
people attend. It is also used as pump up music to get people excited before doing sports like
basketball and a lot of young people take part in sports. The music video is also set at an arcade
which will appeal to young people since video games are usually aimed towards young people and
an arcade is a place some may go to.
Gender: My target audience would probably be men since all the actors used in the video are male
and hobbies such as video games and playing pool are stereotypically male things to enjoy.
Social status: working class. Most of the people that listen to this genre of music are working class
but anyone could listen to this music however.
Rationale (approx. 100 words)
Review your progress throughout the year- what skills and knowledge have you acquired?
How has the subjects you have studied this year informed your choice for this project?
What have you studied and how will it have a direct impact upon your project?
I have definitely increased in knowledge in using photoshop. I had never used photoshop until I
started this course but now I know how to use it pretty well. This helps me in my project since I
needed to use photoshop to create something for one of my experiments.
The subjects I have studied this year have had an impact on this project. Earlier this year we made
an Irn-Bru advert and we used adobe premiere to edit it and put it together. I hadn’t previously
used premiere but I will now use it to edit my final music video.
Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project?
The concept for my project is to make a music video for a song of my choice.
The song I chose is called Iron Heart, by Belgian artist Netsky. I am going to make a first person
music video using a gopro camera featuring me and my friends at the local bowling alley/arcade.
We will be playing arcade games there, playing pool, doing bowling etc. I liked the idea of filming a
first person video as it makes the person watching the video feel like they are the person in the
video.
Research I will need to conduct-
I will need to research music videos. This helps me find techniques and styles that I like and could
inspire me to use them in my music video.
I will also need to research locations I can use. I know that the place I am going to film at is Tenpin
bowling at Clifton Moor, but if for whatever reason I am unable to use that location then I would

2. Proposal
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need to find out some backup locations.
I will need to research how to use a gopro. I haven't used one before but I can find out how
through the internet.
Production Techniques (approx. 150 words)
What specialist techniques do you need to consider? (e.g. green screen, Steadicam, post-
production, sound, etc)
Does this require any specialist equipment/training/demos?
I will need to consider using a Gopro to film my video. This is because I want my video recorded in
a first person view and a Gopro is the easiest way to do this. I have tried filming first person with a
regular camera or a phone camera but the video is usually shaky and I can only use one hand
since I am holding the camera with another hand. A Gopro can be worn on your head so you can
film hands free.
Sound- I will need to edit the sound for the video in Adobe Premiere. I want to be able to hear the
background sound of the arcade and the bowling alley but I don’t want it to be too loud so you
can’t hear the song playing. This may require some demos through the internet or help through a
tutor but shouldn't be too hard.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.
I plan to evaluate my work through my reflection in the pro formas.
I will also evaluate my work through my evaluation pro forma. In here I will talk about the things I
think I have done well in my work and the things I think I could improve on.

3. Proposal
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Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
● Find songs that I
would like to use for
my video.
● Come up with some
ideas and styles I
would like to use for
my music video.
● Research some
music videos for
techniques and ideas.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
● Resear
● Make some
experiments of things
I want to use in my
final product
3 -Pre-production
-Filming
● Film my second idea
of being at the arcade
● Begin filming some
things for my music
video.
4 -Filming/Editing ● Film my final product
● Do a second version of
my project
5 -Post-production
-Screening/Evaluation
●
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1.