1. Working Title:
Coca cola advert
Target Platform:
radio
Genre:
drink
Language / Territories
All English country’s
Synopsis / Treatment / Story / How the game plays:
High quality ingredient. Using ideas that the audience already knows of like witch and caldrons.
One Line SalesPitch:
Coca cola the final ingredient.
Style (similar products and graphical style):
Like a soft drink advert. Herring someone drinking it and enjoying it. Used witches as
humour.
Audience:
All people who drink coca cola from teens to adults. They are more likely to drink the drink.
Legal & Ethical Considerations:
Think about any offensive material you will include? There will be no offensive material.
Will you restrict younger audiences engaging with it? No. It will be on the radio so it is accessible to
everyone.
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? The advert has no offensive language or
behaviour.
Is your product using characters/names/logos of existing ones? Coca Cola
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Use copyright free sound effects or creating our
own. If it is under 30 seconds you do not need copyright permission.
