FMP

1. Research
Sam Massie

2. Existing Product
My final major project will be a ‘Film
magazine’. I will be researching 'Empire
magazines'. Why I will be doing this is
because it is a respected long standing
publication. How I will be able to
research this is through a variety of
issues from the past to the present time.
The magazine creates meaning to the
target audience by the use of bold
colours against a dramatic display of
images. These appeal to a primary
audience who is solely interested in
superheroes and a secondary audience
who are just interested in the artwork
on the front cover and within the
publication itself. My product will have
a variety of colours, plus upcoming
releases, and will be a based upon a
superhero magazine similar to that of

3. Tagline:
The coverline as
'Spider-Man is in
bold font which will
intrigue the
audience.
Character:
The main
character of
the magazine
is Spider-Man
and this
masculinity is
aimed at a
male audience.
Bar code:
It is visible but without obscuring the view
of the images or texts on the magazine. It
is located in the same position consistently.
Company:
The Masthead is in
white to make it
bold, striking and
appealing to the
audience behind the
main character.
Releases: Upcoming releases on the front cover
of the magazine, below the Masthead will
both advertise movies/series releases that will
be coming out that year, and to intrigue the
audience.

4. Existing Product
My 'Final Major Project' will be a ‘Film
magazine’ so I will be researching ‘Total
Film’. Within this issue the image is
dramatic against a dark background with
advising the readers what is in the
magazine with a multitude of
'coverlines'. The white and yellow text
really stands out to make a bold
statement for the reader. The
Masthead is obscured with the actors'
image, but due to its long standing
reputation, readers will know this
product.
The visual image of this front cover is
male orientated, and everything is well
spaced and not obscured.

5. Tagline:
In this example it
is about ‘Black
Adam’. The colour
scheme, including
the font is designed
to draw the
reader's attention
to this area.
Character:
The central
image used of a
body shot of a
famous actor,
enables the
magazine to
establish its
intimidating
theme.
Upcoming releases:
The subheadings are in the
same font to continue the
theme. The smaller text
makes them noticeable and
relevant to the magazine
genre.
Company:
The Masthead is shown
as white against a dark,
moody backdrop for
maximum sinister effect.

6. Existing Product
An established company
such as 'Empire' uses
boldness with the central
images, as it creates a
feeling that the reader is
being looked at and draws
them into the magazine.
My central image for my
project will be like this
opposite.
This will be based upon
these bold colours, fonts,
descriptions and striking
images of famous celebrities
or super-hero characters.

7. Upcoming releases:
The upcoming releases are
contrasted between red and
white bold font text in order to
make them dynamic and
Tagline:
This is what the
magazine is about
and whom it is aimed
at. It suggest the
content and features
within the magazine.
Header:
Illustrates on the front
cover extra information
about what the magazine
holds. In this example, the
upcoming movie to be
released and mentions the
director of that movie. (J.J.
Abrams).
Company:
The magazine is
called 'Empire'. The
Masthead is easily
recognisable and
noticeable, and the
white bold lettering
stands out against
the contrasting
background.
Character:
The character is prominent
on the front cover and is a
celebrity who is easily
recognisable. Iron Man will
be the main topic on the
double page spread of this
magazine.

8. Existing Product
Here is another example of a front cover
from 'Total Film' Magazine. This example
is dark and mysterious by showing the main
characters from the James Bond 'No Time
to Die Movie'.
The same characteristics as in other issues
have been used again, by way of the actors
being prominent, with the font for the text
being big and bold in a contrasting colour
against a dark background.
The Coverlines are in a different text and
colour to the main text, as to make them
stand out and noticeable to the reader.
These methods make the magazine
attractive and interesting for people to
read it.

9. Tagline:
The main title
for the magazine.
This will be bold
and dramatic as
the main topic on
the double page
spread.
Character: The main
characters of this
magazine are famous
celebrities. Their
images together with
the title of the movie
will attract attention
to the magazine.
Company:
The Masthead is
behind the
actors. 'Total Film'
is in bold large
font.
This gives the cover
a dramatic image.
Upcoming releases:
These are
alternating in
colour as to attract
the attention of the
reader.

10. Contrasting a 1940's Double Page Spread to the
present
The above double page spread is in a magazine from the 1940's. It
displays the image of the train, buildings and landscape in the
classic Art Deco theme.
From this period, there is positivity in the message " A new era
dawns in transportation". The people from this era are always
depicted as cheerful, happy and promote positivity.

11. The imagery would have to be hand drawn and created as art, as there was no
digital imagery during this period, and the process to produce it into a magazine
would have taken considerable time.
Now, the image could be made quickly and easily by using a variety of software
tools in a short time, as the image could be instantly uploaded from an SD Card or
from the internet, and the design corrected using digital imaging software tools
such a Photoshop Software.
This software would allow the user to alter the shapes, import images, erase with
ease, use the multi-variation of colours with the palette option in the colour bucket,
and use the magic wand tool for cropping the images with ease and precision.
The time to create a double page spread now to that of one in the 1940's would
take a fraction of time, due to the advancement in technology and now
living in a society whereby everyone wants everything to be instant.

12. Research Analysis
• What common features do the researched products have?
The researched products have the common features of being bold, striking
and dramatic.
These has been created and achieved by the varied use of colours, fonts and
the pictures of the actors.
• What aspects of the research will you include within your own work?
I will be experimenting with colours, fonts and pictures to make my
magazine bold, striking and dramatic, so that people will find it interesting
and appealing and will therefore want to read it.

13. Questionnaire
Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/
6GTWFW3

14. Audience research:
What type of colour schemes shall I
include in my film magazine?
• Observation:
• 80%-Blue/Red/White.
• 20%-Pink/Yellow/Blue.
• 0%-Green/Blue/Red.
• What this says about my audience:
• This says that my audience like Blue/Red/White. This also says that my audience likes calm in realism.
• How will your product appeal to this audience:
• I will make sure that I do not include scary images for the front and double page spread of my magazine.
The audience picked
‘Blue/Red/White’ because these
are strong primary colours which
contrast well with white and
yellow. These colours would appeal
so I will use these colours but I will
also use colours that best fit the
characters appearance. I will use
primary colours to interest the
audience and by doing so I will use
bright colours.

15. Audience research:
What type of film genres would you
prefer in a magazine?
• Observation:
• 10%-Horror.
• 30%-Sci-Fi.
• 50%-Action.
• 10%-Drama.
• What this says about my audience:
• This tells us that the audience likes action. The audience would like to see superhero images for the front
and double page spread of my magazine.
• How will your product appeal to this audience:
• I will make sure that I include superhero images for the front and double page spread of my magazine. I
will maybe add images of explosion, to show the audience that there is action in this magazine.
The audience picked action because they want to
see no scary images, the audience appeals to the
superhero action. The audience would of read
‘DC/Marvel’ comics when they were younger,
this would appeal to them by reading my
magazine, that has the movies and tv shows that
are linked to that comic that they have read. This
would fit with the audience because they picked
action than horror.

16. Audience research: What fonts
should I use in my film
magazine?
• Observation:
• 50%-Bold text.
• 0%-fancy text.
• 50%-Bold and fancy.
• What this says about my audience:
• This suggests that my audience likes bold and fancy text.
• How will your product appeal to this audience:
• I will make sure that I add bold and fancy text for the header, subheading and for the description.
The audience picked bold and fancy text because these
two texts are eye catching to the audience. When you
buy a product, when the audience looks at the pages
they would see how well it stands out, the bold and
fancy text would be eye-catching towards the audience
perspective. The audience would look at the front Cover
of the magazine and they would see how eye-catchy it
is to see the masthead font. For the ‘Double Page
Spread’ the audience would see the description and it
would appeal to them seeing the bold and fancy text
that they use in a ‘Film Magazine’. When the audience
looks at the magazines from a far they would be
inspired because of the font that they use for there
product.

17. Audience research: What is your
age?
• Observation:
• 40%-15-19.
• 20%-20-25.
• 40%-26+.
• What this says about my audience:
• This says that my audience is 15-19/26+, the age that they like film magazines.
• How will your product appeal to this audience:
• I will make sure that the target audience for my product will be 15-26+.
The audience picked ages
15-19 and 26+, they want
to see: a bit of violence,
clean images, a bit of
swearing, a bit of
aggression with humour.
The audience would see a
lot of action but they will
see no gory:
details/scenes/images.

18. Audience research: What content
would I put in a film magazine?
• Observation:
• 50%-reviews.
• 40%-upcoming releases.
• 10%-exclusive content.
• 0%-interviews.
• What this says about my audience:
• This says that my audience would like to see reviews on the double page spread of my film magazine.
• How will your product appeal to this audience:
• I will make sure that there are reviews on the double page spread of my magazine. I will notify the
audience by writing on the front cover saying: “inside review of a movie”.
I will ensure that I’ll add reviews to the ‘Double Page Spread’ of my
product. I will talk about superhero movies and tv shows. I will
research movies and tv shows reviews so that I can use it to my
advantage.
I think the audience would like to see more reviews than upcoming
releases because for reviews you can see if you like the movie or not
whereas upcoming releases is where new movies/series are going to
be released. When the audience looks at a review they can read and
see if they want to see it or not, they can save money if they don’t
like the movie by looking at a review.
I will also include upcoming releases to the ‘Front Cover’ of my ‘Film
Magazine’. I will be researching upcoming movies and tv shows to be
released of this year. I will look at how they layout there upcoming
releases on there magazines.

19. Audience research: Should I include
multiple colours for my logo?
• Observation:
• 80%-Yes.
• 10%-No.
• 10%-Not sure.
• What this says about my audience:
• This says that my audience would like me to include a logo for the front cover of my magazine. Add a lot
of colour for my logo.
• How will your product appeal to this audience:
• I will make sure that I will include a logo for the front cover of my film magazine. I will also include
multiple colours for the logo.
The audience would like me to create
a logo with multiple colours for my
product. I think the audience would
be interested to see multiple colours
for a logo. I will research different
types of logos that they use for there
‘Film Magazines’. I will look at colour
schemes to ensure that I know what
colours will best fit my logo for my
product.

20. Audience research: Should I include
feebies/giveaways on a front
cover of a film magazine
• Observation:
• 90%Yes.
• 10%No.
• 0%-Not sure.
• What this says about my audience:
• This says that the audience would like me to include giveaways on the front cover of my film magazine.
• How will your product appeal to this audience:
• I will make sure that I include giveaways on the front cover of my film magazine. For example I could
possibly add Xbox consoles/DLC for the front cover of my film magazine.
Most of the audience wants me to include
feebies/giveaways for my product. I will
ensure that I will be adding winning
products, to put on the ‘Front Cover’ of
my product. I will research what type of
winning products that they put in there
‘Film Magazines’. The winning products
that I could use for my ‘Film Magazine’
are: DVD’S/ Games.

21. Audience research: What winning
products shall I include for my
film magazine?
• Observation:
• 20%-console.
• 40%-pop vinyl.
• 40%-DVD.
• What this says about my audience:
• This says that my audience would like me to include giveaways such as: Pop vinyl//DVD.
• How will your product appeal to this audience:
• I will make sure that I include giveaways on the front cover of my film magazine (top).
The audience picked ‘Pop
Vinyl and ‘DVD’, my winning
product will be about these
two products. I will do some
research seeing which one I
should go for, I will see how
they layout there ‘Front
Cover’ of there magazine by
including a winning product.

22. Audience research: For the double
page spread should I talk about
the reviews for a movie/series?
• Observation:
• 100%-Yes.
• 0%-No.
• What this says about my audience:
• This says that the audience would like me to talk about a review of a movie/series on a double page
spread of my film magazine.
• How will your product appeal to this audience:
• I will make sure that I include a review of a movie/series for the double page spread of my film
magazine.
The audience would like
me to talk about a review
for the ‘Double Page
Spread’ of my product. I
will do some primary
research and see how they
layout there products. My
review will be about a
superhero movies that is
an upcoming release.

23. Audience research: What is your
gender?
• Observation:
• 70%-male.
• 30%-Female.
• What this says about my audience:
• This suggest that there are more males than females.
• How will your product appeal to this audience:
• I will make sure that I will include more male topics than female topics for my film magazine.
Most of the audience
was male, I will make
sure that my product is
suitable for males and
females, I will add male
superheroes and female
superheroes on the
‘Front Cover’ of my
product.

24. Interviews

25. Interview 1
Out of these 3 films which one will you pick and
why?
why?
Spider man no way home
Man of steel
Star Wars: Revenge of the Sith
I like watching this movie
because of the lightsabers.

26. Interview 1
• Observation:
• Star Wars Revenge Of The Sith.
• What this says about my audience:
• This says that the audience likes action and sci-
fi, also likes the weapons in the movie.
• How will your product appeal to this audience:
• I will add images that has action on the front
cover of my film magazine.

27. Interview 2
What type of film magazine would you like to
read?
Empire

28. Interview 2
• Observation:
• Empire film magazine.
• What this says about my audience:
• This says that my audience likes reading empire
film magazine.
• How will your product appeal to this audience:
• My product would appeal to the audience by
basing my magazine of Empire.

29. Interview 3
What advertising products do you like seeing on a
front cover of a film magazine?
The advertising products that I would like
to see on the front cover would pop vinyl.

30. Interview 3
• Observation:
• Pop vinyl.
• What this says about my audience:
• This says that the audience likes to see pop vinyl
as an advertising product on a front cover of a
magazine.
• How will your product appeal to this audience:
• This will appeal to my audience by adding pop
vinyl on the front cover of my magazine.

31. Interview 4
• What is your favourite topic from a film
magazine and why?
• why?
Sci-fi
Horror
Other
My favourite topic from a film
magazine would be superhero
because I watch a lot of superhero
films and I think it would look good
in a film magazine.
Superhero

32. Interview 4
• Observation:
• Superhero.
• What this says about my audience:
• This says that the audience would like to see
superhero images on the front and double page
spread of my magazine.
• How will your product appeal to this audience:
• My product would appeal to the audience by adding
superhero images, talking about superheroes on the
double page spread of my magazine.

33. Interview 5
• On a double page spread, what do you like to
read about and why?
• why?
• Reviews because I would like to know what the
Film is about and see if I like it or not.
Upcoming releases
Other
Reviews

34. Interview 5
• Observation:
• Reviews.
• What this says about my audience:
• This suggest that the audience likes to read
about reviews on a double page spread of a
magazine.
• How will your product appeal to this audience:
• My product would appeal to my audience by
including a review on a double page spread of
my film magazine.

35. Interview 1
Out of these 3 films which one will you pick
and why?
Spider man no way home
Man of steel
Star Wars: Revenge of the Sith
Revenge Of The Sith
I like watching this movie because of
the lightsabers.
What type of film magazine would you like
to read?
Empire
What advertising products do you like seeing on
a front cover of a film magazine?
The advertising products that I would
like to see on the front cover would pop
vinyl.
• What is your favourite topic from a
film magazine and why?
• Superhero/ Sci-fi/ Horror/ Other
Superhero
My favourite topic from a
film magazine would be
superhero because I watch a lot of
superhero films and I think it would
look good in a film magazine.
• On a double page spread, what do you like
to read about and why?
Reviews
• Reviews because I would like to

36. Interview analysis
I have sent the 5 questions to 5 different people. I only asked
each person one question. The replies got was very short. So, I
decided to ask 2 more people to answer all 5 questions. So that
I have much more information to work on.

37. Interview 6
Out of these 3 films which one will you pick and why?
Spider man no way home
Man of steel
Star Wars: Revenge of the Sith - Because i am a star wars fan and I enjoy the cinematic experience created by lucasfilm in the sound design,
narrative and the visual effects.
What type of film magazine would you like to read?
I like to read film magazines to get an idea of what is coming out soon and read reviews on the current trending films to see if they are of
interest to me and as a topic of social discussion.
What advertising products do you like seeing on a front cover of a film magazine?
I like seeing adverts for merchandise associated with the films.
• What is your favourite topic from a film magazine and why?
• I like interviews with cast and directors to get an insider's perspective and some exclusive knowledge. Especially behind the scenes
information about the production and filming.
• Superhero/ Sci-fi/ Horror/ Other
• Sci-fi as i like the escapism of narratives not based on our planet.
• On a double page spread, what do you like to read about and why?
• I like interviews and reviews mainly as they inform me and help me understand more about the films before or after i have seen them.
• Reviews/ Upcoming releases/ Other
• Both, as they can be informative and helpful when trying to decide what film to watch at home or which to save for a home release.

38. Interview 7
Out of these 3 films which one will you pick and why?​
Spider man no way home​
Man of steel​
I would pick Spider-Man No Way Home, since I do like Spider-Man, so the movie could appeal to me since I
have seen a few of the movies.
What type of film magazine would you like to read?
A type of film magazine that would show off up-coming movies and help sell them to the audience, make
them look interesting.
What advertising products do you like seeing on a front cover of a film magazine?
I would like to see a character in the Centre, a catchy slogan, maybe show off upcoming movies and have
plugs for things like maybe the Oscars.
What is your favourite topic from a film magazine and why?
My Favorite topic of a film magazine would be superhero, since they manage to make them look eye-
catching, showing the characters looking strong and heroic.
On a double page spread, what do you like to read about and why?
I would like to read reviews and different types of information on upcoming movies, to see how people
think of them, as well as see if they would maybe be worth going to the cinema to watch.

39. Interview analysis
From the feedback that I got from the audience, I have
analysed people's answers and I read that they like
superhero action. They like watching sci-fi movies/series
which indicates that they like to see a superhero film
magazine. What interview 6 and 7 have in common is
that:
• Superhero action.
• A big fan of that movie/tv show.
Both of the questionaries and the interviews like sci-fi
movies/tv shows. So I would create a film magazine and
on the front and double page spread of my product, I
think it would be a good idea to create a superhero
magazine that has sci-fi in it.

40. Audience Profile
Category Demographic Content to appeal to this audience
Age Range (12-25) primary audience
(25-50) secondary
audience
• My film magazine will have no
violence, no inappropriate pictures
or swearing in it. It will also have a
lot of action images in it. Thus, it is
suitable for 12 years old. It would
also be suitable for 25-50 years old
because they will probably enjoy
reading the reviews on a double
page spread of a film magazine.
Gender Male- (primary)
Female- (secondary)
• My product will interest males
seeing as most superhero movies/tv
shows involves male superheroes.
Recently there has been female
superheroes, which does attract
females' audience.

41. Research
Evaluation

42. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths
and weaknesses of each method.
Product research
Strengths Weaknesses
Finding out what is popular at the Consumer opinion can weaken/change
moment
Questionnaires
Strengths Weaknesses
Finding out what matters to people Incorrect results can be recorded
I.e., What to include/leave out
Interviews
Strengths Weaknesses
Knowing that my product The opinions of people questioned can change
will be interesting to them.

43. Research Evaluation
What sort of a response did you get?
The Responses that I received were:
• Colours.
• Advertising products.
• Fonts.
• Topic of my magazine (Superheroes).
• Basing my film magazine on 'Empire'.
How did you distribute your survey? Give an advantage and a disadvantage
I distributed my questionaries through: (1) Whatsapp (2) Microsoft Teams
Advantage:
Both methods I can observe when the messages have been delivered and viewed by the
recipients.
Disadvantage:
Providing specific questions for my product to the participants.