This document discusses and compares qualitative and quantitative research methods. It defines qualitative research as research based on meanings, concepts, and descriptions rather than numerical data, with the aim of understanding phenomena. Characteristics include exploring relationships and perceptions through words rather than numbers. Quantitative research is defined as research that measures and describes phenomena numerically, and aims to investigate relationships and causes through experimental results. The key difference highlighted is that qualitative findings are non-measurable while quantitative findings can be measured objectively.