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Qualitative Research
vs.
Quantitative Research
Qualitative Research
• Quantitative research methods are used in the
quantification of data.
• In quantitative research, the focus is more on
measurement.
• Subjective
• Use to develop theory
• No statistical tests
Qualitative Research
• Less generalized
• Mainly inductive process
• Data can be observed but not measured
Quantitative Research
• Qualitative research methods are mainly used
in determining underlying reasons.
• In qualitative research, understanding is
considered more important.
• Objective
• Used to test the theory
• Statistical tests
Quantitative Research
• More generalized
• Data can be measured
(Source:http://explainry.com/difference-between/qualitative-and-quantitative-research/)

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Difference Between Qualitative and Quantitative Research