Qualitative research focuses on understanding underlying reasons through subjective methods like interviews and observations to develop theory, while quantitative research emphasizes objective measurement and statistical analysis to test existing theories and draw generalized conclusions from measurable data. Both aim to gain insights but qualitative research prioritizes understanding over measurement and generalization, using inductive processes to explore phenomena rather than deductively testing hypotheses.

1. Qualitative Research
vs.
Quantitative Research

2. Qualitative Research
• Quantitative research methods are used in the
quantification of data.
• In quantitative research, the focus is more on
measurement.
• Subjective
• Use to develop theory
• No statistical tests

3. Qualitative Research
• Less generalized
• Mainly inductive process
• Data can be observed but not measured

4. Quantitative Research
• Qualitative research methods are mainly used
in determining underlying reasons.
• In qualitative research, understanding is
considered more important.
• Objective
• Used to test the theory
• Statistical tests

5. Quantitative Research
• More generalized
• Data can be measured
(Source:http://explainry.com/difference-between/qualitative-and-quantitative-research/)