2

1. Research
Callum Joy

2. Existing Product
Variety in
colours
Contrasting
colours make
the game
stand out
more
A simple overall look,
makes the game much
easier to pay
attention to/ focus on

3. Existing Product
Similar
layout to
what I plan
on doing
Simple colour
scheme, can very
obviously tell the
characters apart
from the back
Simple
objective

4. Existing Product
Colourful,
makes the
world in the
game feel
much more
real
Simple
other than
colours

5. Research Analysis
• What common features do the researched
products have?
• Pixel games
• ‘Retro’
• What aspects of the research will you include
within your on work?
– Will include the general layout of the games

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14+ • Colourful, bright, simple and fun
Gender
male • Games naturally appeal more to men so it
just makes more sense to target them
Psychographic
belonger • Simplistic but not too basic
Social Status
Middle/working
class
• Would be a stress reliever which would
probably gain interest from these classes