2

1. Research
Callum Joy

2. Existing Product
Main focus is
clearly the
leopard which
tells us that the
magazine is
about animals
Secondary
focus points,
stand out less
but has a
different colour
around it to
grab attention
Yellow border
grabs attention
and pulls in
reader
Branding
tells us the
target
audience

3. Existing Product
Animal is
clearly the
main focus of
the magazine
because it is
centred and in
focus
Coverlines
Grabs
attention with
interesting
captions
Grabs attention
through lists
and images
smaller and less
clear than the
main focus

4. Existing Product
Lots of focus points
but they’re all spread
out enough to the
point its not
overwhelming
Side focus highlighted
by colour to make it
stand out more than
some of the other
points
The main focus
of the dog is
obvious
because it
stands out the
most

5. Research Analysis
• What common features do the researched
products have?
– Animals, all have similar angles (front facing
animals on the cover)
• What aspects of the research will you include
within your on work?
– Some of the main focus points are similar to what
I want to do

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14+ • Contents probably wont be of interest to
anyone below that age
Gender
Male • Younger boys tend to be more obvious with
their fondness towards animals
Psychographic
Belongers • Their friends are likely to know about these
animals and such so they want to be as
involved as possible in it as they can
Social Status
Middle class • More likely to red magazines about animals
and such