Research part of the project

1. Research
Leon Gabbatiss

2. Existing Product
- This game has implements of fantasy but is
mostly inspired by Medieval European
history.
- The box art is more eye catching, having the
main characters in the centre of attention.
- The gameplay is very similar to what I want
to implement.
- The colours in the background are more
dim, with different shades of grey and blue,
to make the 2 main characters stand out
more, since they are the main characters of
the game.
- Takes place in olden Medieval times.

3. Existing Product
- The pure white and blue colours stand out
against the darker goldish background.
- The main characters stand out.
- Takes place in Medieval times.
- This product has similar ideas I really want to
use in my product.

4. Existing Product
- Shows a lot of the environment around
the characters.
- Fantasy theme.
- Similar gameplay to Fire Emblem.
- Brighter colours, with the green, the
whites and the blue.
- Similar themed characters, with a wizard,
archer, another magic user and a sword
using knight.
- The location that is shown could possibly
be an actual location in the game itself.

5. Existing Product
- Similar theme, with it being set within the fantasy genre.
- Has implements of turn base strategy, mostly with
attacks rather than movement and character placement.
- Takes place in Medieval Times.
- The box art is a castle inside of a blue orb thing, with a
sword and axe, possibly to represent the weapons that
would be used in the game, and a black background,
possibly to make everything stand out, and the font is in
a more classic Medieval style.
- The dark colours make the white brighter colours really
stand out and look appealing.

6. Research Analysis
• What common features do the researched products have?
– Similar colours, blue, green and a goldish yellow, to maybe fit with the
fantasy theme, as well as having pure colours to represent the good
characters, with the darker colours to represent the tone of the
games, or the evil characters.
– Use of characters, since the games are about them characters.
– The games have a similar turn based gameplay style.
• What aspects of the research will you include within your on work?
- The Fantasy theme of the various different fantasy style characters,
Pegasus’s, knights,.
- Colours will be similar, green for the grass, darker colours for the
background
- Maybe the layout with the characters up close, the location in the
background to establish where the game is set.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/
R5ZRBCV

8. Audience research
• Observation: 50% are mostly under 18, 30% are between 18 and
24, while 20% are 25-34.
• What this says about my audience: Most of my audience will be
under 18 years old.
• How will your product appeal to this audience: Try to include things
that will mostly appeal to under 18s.

9. Audience research
• Observation: 60% chose fantasy, 10% chose sci-fi, 20%
chose action adventure and 10% chose other.
• What this says about my audience: They mostly like it when
the fantasy theme is used in video games.
• How will your product appeal to this audience: Try to use
various fantasy themes, like dragons, goblins, unicorns, etc.

10. Audience research
• Observation: 70% said they like turn based strategy,
10% said they do not like turn based strategy, and 20%
said they have never played any turn based strategy
type games.
• What this says about my audience: They mostly like
turn based strategy.
• How will your product appeal to this audience: I will
add turn based strategy into my game.

11. Audience research
• Observation: 40% said they have played tactical RPG games
similar to Fire Emblem, while 60% said no they have not
plated tactical RPG games similar to Fire Emblem.
• What this says about my audience: Most of them have never
played tactical RPG games.
• How will your product appeal to this audience: Try to make a
tactical RPG game, but making it distinct enough by like
adding in implements of other games.

12. Audience research
• Observation: 90% said they like more in-depth stories,
while 10% said they do not like in-depth stories.
• What this says about my audience: Most people prefer
in-depth deep stories.
• How will your product appeal to this audience: I will try
to make an interesting in-depth story that will hold the
audience’s attention.

13. Audience research
• Observation: 90% said they do like RPG games, 10%
said they do not like RPG games.
• What this says about my audience: Most people prefer
RPG type games.
• How will your product appeal to this audience: Try to
add RPG implements into my game.

14. Audience research
• Observation: 30% said they prefer firearm type
weaponry, 50% said they prefer more olden type
weaponry like swords, and speers, etc. and 20% said
disarmed combat, mostly fists for punching.
• What this says about my audience: Most prefer the
olden type medieval weaponry.
• How will your product appeal to this audience: I will try
to add these weapons for the combat.

15. Audience research
• Observation: 20% said they prefer 16-bit, 30% said they prefer 32-
bit, 20% said they prefer cartoony graphics, and 30% said they like
realistic graphics.
• What this says about my audience: 32-bit and realistic seem to be
tied.
• How will your product appeal to this audience: Will try to make
them pixelated, whilst trying to have a sort of realistic look to it.

16. Audience research
• Observation: 40% said they prefer modern day, 20% said
future, 20% said they prefer medieval times, and 20% said
they prefer dystopian type future.
• What this says about my audience: They prefer modern day.
• How will your product appeal to this audience: Since my
game will be set in medieval times, I will try to add modern
day implementations into my game.

17. Audience research
• Observation: 50% are male, 50% are female.
• What this says about my audience: Equal amount of
people from either gender.
• How will your product appeal to this audience: Try to
add ideas in my game which both people from either
gender can enjoy.

18. Interviews

19. Interview 1
• What type of gameplay style do you like and why?
• Jack said he likes platformers, sandbox and shooters.
• What is your favourite game as an example?
• Jack said Minecraft.
• Why is this game your favourite?
• Jack said because of the variety.
• What would interest you in a new RPG game?
• Jack said interesting story.
• Why would these things interest you?
• Jack said he enjoys watching things happen and see how it is resolved.

20. Interview 1
• Observation: Jack said he likes shooters, sandbox
games and platformers. Minecraft is his favourite game
because of the variety. He said he would like a more
interesting story, as he enjoys watching stuff happen
and
• What this says about my audience: they might want a
game with more interesting story implementations and
more sandbox like gameplay.
• How will your product appeal to this audience: Try
have a more interesting story, as well as implement
sandbox type gameplay into it.

21. Interview 2
• What type of gameplay style do you like and why?
• Harrison said rogue likes and turn based games because they are very rewarding.
• What is your favourite game as an example?
• Harrison said Binding of Isaac is his favourite.
• Why is this game your favourite?
• Because it is very hard but super fun.
• What would interest you in a new RPG game?
• It should be very interesting and should have a lot fof things to do.
• Why would these things interest you?
• A good RPG game should have a wide range of things to do. It would be boring to not be
free to do whatever you want, so maybe multiple endings like how Undertale does it.

22. Interview 2
• Observation: Harrison said that he mostly likes rogue
likes and turn based games, and The Binding of Isaac is
his favourite game, mostly because it is very hard but
super fun and rewarding. He also thinks a new RPG
should be very interesting and have a lot of stuff to do,
allowing freedom.
• What this says about my audience: they might want
more rewarding gameplay as well as more freedom.
• How will your product appeal to this audience: I will
try make the game as interesting as possible, maybe
adding in hard rewarding gameplay and more freedom
to do a lot of stuff.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Mostly under 18. • No blood or gore, no use of bad language,
and having characters who are more
positive role models.
Gender
Males and
females.
• Have more equal gendered characters,
strong male and strong female characters.
• Colour schemes.
Psychographic
Achievers. • I will put this game on a more expensive
console.
• The people who play this game will feel
achieved, especially by the difficulty.
Social Status
Middle class. • I will have it so anyone middle class and or
higher can enjoy this game.
• So some people cannot miss out on it.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
Strengths:
- Gather ideas I want to incorporate.
- Good for gathering information.
Weaknesses:
- Gathering the correct information can be quite hard depending on where you are looking.
- Misinformation.
- Hard to pick which product you want to look at.
– Questionnaires
Strengths:
- Good for getting general individual opinions.
- Nice and accurate mostly.
- Get the opinions off of other people.
Weaknesses:
- Can sometimes be inaccurate.
- Having to wait for the responses.
– Interviews
Strengths:
- Get more in-depth answers.
- More accurate opinions by other people.
- Have a conversation whilst doing so.
Weaknesses:
- Trying to set up a interview could be tricky sometimes.
- Incorrect information off of the person you are interviewing.

26. Research Evaluation
– What sort of a response did you get?
- Most people differed with their opinions.
- There was 4 answers in 2 questions which had the same percentage.
– How did you distribute your survey? Give an advantage and a disadvantage
- I distributed it by people finding it on the SurveyMonkey site itself, or the link I
posted in the Microsoft teams chat.
- One advantage could be that by copying and pasting the link to other places, it
was easier for people to find and fill out.
- One disadvantage could be having to wait for people to fill it out.