The document describes various communication and planning methods for advertising projects, including codes for compliance, recognition as ads, avoiding misleading claims, and protecting privacy and children. It also lists strengths, weaknesses, and opinions on different brainstorming and idea generation techniques such as mind maps, mood boards, style sheets, layout plans, independent and group brainstorming, informal and formal pitches, initial reactions, and sketches.

1. Communication Methods
Planning
Callum Joy

2. Codes
Number Name Brief Description
1 Compliance Don’t lie, don’t break the law, don’t include
indecent images.
2 Recognition of
marketing
communications
Must be able to tell its an ad, should be done with
logos, slogans, images.
3 Misleading Adverts Can’t lie about what the product does.
4 Harm and Offence Can’t set out to offend any specific people/groups.
5 Children Can’t pressure children or promote dangerous
behaviour.
6 Privacy If you’re using a celebrity in your ad you need
written permission.
13 Food, food
supplements
and associated
health or nutritional
claims
Can’t promote poor dietary habits or claim your
product has health benefits without scientific proof.

4. Mind Map
Coca-
Cola
Cold, Santa, Ice, Snow, Presents,
Reindeer, Happy,
Warm, Beaches, Swimming,
Ocean, Sunny, Fun
Red, Black, Silver, Orange,
White
Holidays, Halloween,
Christmas, Valentines day,
Thanksgiving
Christmas
Summer
Colour
Themes

5. Mind Map
• Strengths of using this method
– General idea of what you need to include
• Weaknesses of using this method
– Simple ideas, colours, names, etc.
• Did you like using this method? Why?
No

6. Mood Board
Mmmm coke let me drink

7. Mood Board
• Strengths of using this method
Can include images to visualise what you want to do
• Weaknesses of using this method
May not be able
• Did you like using this method? Why?
Yes it gave me more ideas the more pictures
I used

8. Style Sheet
Used this font because it
suited the theme I was going
with; I also copied the coke
logo.
Used the colours because
they work well together and
represent the branding as well
as space.
The images below were to set
the theme of my poster with
Coke, in space, being the main
focus.

9. Style Sheet
• Strengths of using this method
– Helps you solidify your ideas/plans by explaining why you
chose the images colours and fonts you chose.
• Weaknesses of using this method
– Not much information because the whole point of this
method is to solidify an idea you already had.
• Did you like using this method? Why?
No because I prefer getting ideas from what I’m doing
rather than sticking to the same concept from start to
finish

10. Layout Plan

11. Layout Plan
• Strengths of using this method
– Fun, Easy to get more ideas while creating a plan
• Weaknesses of using this method
– Relies heavily on already having a basic idea of
what you want to do
• Did you like using this method? Why?
• Yes, let me visually take not of what it would
look like

13. Independent Brainstorm
Audience- 16-19 year olds
Sounds- Darth Vader breath, spaceship sounds, beeping
Theme- Probably space
Slogans- Something related to the theme e.g. ‘Its out of this world’
Brand recognition- Coke Jingle, mentions of coca cola
Voiceover- Dramatic/tense ‘I am in space on a space ship’
Kit/Props- Microphone, a cup/other foley stuff

14. Independent Brainstorm
• Strengths of using this method
– No outside interference, all your own work.
• Weaknesses of using this method
– Can’t bounce ideas of on other peoples as much because
its independent.
• Did you like using this method? Why?
I enjoyed this method because I have time to think out
my own ideas before writing them down.

15. Group Idea Generation
Puss in boots vs Darth Vader (Feat. Shrek and Yoda)
Sounds-
Lightsaber/sword noises
Darth Vader breath
Yoda impression (Maybe)
Spaceship noises
Puss in boots
(Final results)

16. Group Idea Generation
• Strengths of using this method
– More diverse ideas because different people have different
ideas.
• Weaknesses of using this method
– Different ideas can also lead to disagreements which make
it take longer to get a solid plan laid out
• Did you like using this method? Why?
• Yes because I struggle to think of solid ideas on my own
so it helps to have other ideas to agree with

17. Informal Pitch
• Strengths of using this method
– Get an unbiased opinion from whoever you're
pitching your idea to.
• Weaknesses of using this method
– One persons opinion rather than a majority.
• Did you like using this method? Why?
• Yes because its as simple just explaining what
your idea is and then listening to feedback

18. Formal Proposal
• Strengths of using this method
– Get direct advice from someone who has looked at
your product
• Weaknesses of using this method
– Person might not fit the target demographic which
can mean different opinions
• Did you like using this method? Why?
• No, I wouldn’t like to have one person judge the
product unless they fit the target demographic

20. Initial Reaction
• I think it would be hard to animate because
I’ve never done it before It seems like it will be
fun, the advertisement method of creating a
video game is a good idea because it will bring
attention to the brand due to the creativity of
the idea itself, it also reaches out to younger
audiences as older people may not care
equally about games.

21. Initial Reaction
• Strengths of using this method
– Can check how you felt before and after
• Weaknesses of using this method
– You can only have an initial reaction once
• Did you like using this method? Why?
• No because its just your first impression of
something so I cant procrastinate

22. Sketches

23. Sketches
• Strengths of using this method
– Fun way to see what your ideas would look like when
drawn out
• Weaknesses of using this method
– May not have a solid idea of what you want to sketch
• Did you like using this method? Why?
• Yes because its easier to sketch an idea rather
than think of one.