The document describes Callum Joy's process for creating a magazine mockup about fishing. This included importing a blue water background image, removing the white background from an image to show it was about fishing, adding the word "fishing" in a bold font as the masthead to give it a masculine vibe, including fish bait in the corner to indicate it was about fishing specifically, and adding a coverline and headline about fish and fishing to emphasize the magazine's focus. For the final product, Callum Joy intends to keep the general layout and similar color scheme but not much else from the experiments.