This document outlines 16 steps for product management. It discusses selecting winning product ideas, performing market segmentation and sizing, conducting market and competitor analysis, developing requirements and specifications, prioritizing features, delivering products on time and on target, launching products, positioning products, communicating with stakeholders, gaining early feedback through beta programs, and ongoing product planning. The goal is to provide tips to help product managers efficiently and effectively define, develop, launch and improve their products.
Collaborative Conversations: Using social media in product managementBrainmates Pty Limited
Social media presents many opportunities and challenges for product managers.
In this presentation brainmates outlines how how social media is being used by to help define, develop, deploy and maintain products and services.
New Product Idea Screening and Analysis PowerPoint Presentation Slides SlideTeam
Introduce the newly developed product in the market using new product idea screening and analysis PowerPoint presentation slides. Scrutinize the behavior of the consumers, market, and competitors with the help of new product development idea PPT presentation. This content-ready new product development presentation PPT will help you step by step in understanding the customer needs and developing a new product. Go through the new product development process to conduct the product idea screening and give the product a detailed overview to the colleagues and boss. This professionally designed PPT presentation on new product idea covers various slides such as new product introduction, new product detailed overview, understanding customer needs, external sources of an idea, internal sources of ideas, and product roadmap. You can also evaluate your newly developed product using various tools and techniques such as BCG matrix, Ansoff Matrix, Kano Map and more. Conduct a market analysis before introducing your product in the market. Understand the market dynamics using templates like market segmentation and product market mapping. Go step by step to make this product development process easy and straightforward. Folks find our New Product Idea Screening And Analysis PowerPoint Presentation Slides interesting. It exemplifies entertaining education.
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
Collaborative Conversations: Using social media in product managementBrainmates Pty Limited
Social media presents many opportunities and challenges for product managers.
In this presentation brainmates outlines how how social media is being used by to help define, develop, deploy and maintain products and services.
New Product Idea Screening and Analysis PowerPoint Presentation Slides SlideTeam
Introduce the newly developed product in the market using new product idea screening and analysis PowerPoint presentation slides. Scrutinize the behavior of the consumers, market, and competitors with the help of new product development idea PPT presentation. This content-ready new product development presentation PPT will help you step by step in understanding the customer needs and developing a new product. Go through the new product development process to conduct the product idea screening and give the product a detailed overview to the colleagues and boss. This professionally designed PPT presentation on new product idea covers various slides such as new product introduction, new product detailed overview, understanding customer needs, external sources of an idea, internal sources of ideas, and product roadmap. You can also evaluate your newly developed product using various tools and techniques such as BCG matrix, Ansoff Matrix, Kano Map and more. Conduct a market analysis before introducing your product in the market. Understand the market dynamics using templates like market segmentation and product market mapping. Go step by step to make this product development process easy and straightforward. Folks find our New Product Idea Screening And Analysis PowerPoint Presentation Slides interesting. It exemplifies entertaining education.
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
If you are a product manager looking to build more meaningful customer relationships & business sustainability,this presentation provides an understanding on how your brand can drive better product & business performance.
Product management bootcamp training instructs you how to utilize more keen, advertise arranged procedures in your new product advancement ventures and the everyday exercises.
Product management bootcamp training covers how to effectively oversee products over the entire Product Lifecycle. This hands-on training covers business case, advertise requests, product highlights, showcase technique, product commencement, beta program, and end of life designs related with product management. Moreover, Product management bootcamp training provides you information and knowledge in various perspectives of product management such as design thinking, customer-oriented design, competitive strategy, business model development, influence without authority, team management, pricing, and customer insights.
How Can You Benefit From Product Management Bootcamp?
More beneficial, market-oriented products and services
Pleased customers
Reduced product failure by eliminating instinctive Product Management decisions
A reliable and powerful technique throughout product teams and their stakeholders who construct, advertise, sell, and support products
Incorporate distinct groups of people in marketing, IT, sales and other departments into one united team
Why Choose TONEX for Your Product Management Bootcamp?
TONEX instructors have great experience in both academia and industry. They know your needs and know how to deliver a training fits those needs
Training material is fun, comprehensive, and dynamic
Training is a combination of theory and practice
You will learn all the theory necessary via interactive lectures
You will experience what you are taught via individual/group activities and hands-on workshops
The case studies and examples are chosen from real-world examples and projects
Audience:
4-day course designed for:
Product Managers
Directors and Vice Presidents of Product Management
Project Managers
Program Managers
Engineers involved with Product Management
General Managers involved with product portfolios and corporate strategy
Price: $3,900.00 Length: 4 Days
Learn more about course objectives, outline, etc.
Product Management Bootcamp Training
https://www.tonex.com/training-courses/product-management-bootcamp-training/
Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. Popular companies using the product management practices, include Amazon, Walmart and Tesla.
Product Management, program is specifically designed with an objective to provide a sound platform and prepare attendees for a successful career in the field of Product Management. The course content, the advanced lab, 1:5 classroom strength allows special focus on individual performance.
New Product Development Process And Strategy PowerPoint Presentation SlidesSlideTeam
If you have a brilliant idea for the new product launch our new product development process and strategy PowerPoint Presentation is a promising presentation that can portray your thoughts convincingly. When you download this product management PPT slide, you get various designs such as product outline, idea screening, new product introduction, detailed overview, understanding customer needs, internal & external sources of new product, roadmap, category planning, porters five forces model, product lifecycle, introduction stage, growth stage, maturity stage, decline stage, tools & techniques, BCG matrix, Ansoff matrix, empathy map, Kano map, market segmentation, geographic, demographic psychographic, & behavioral segmentation and many more. The new product launch PowerPoint templates can be utilized for few topics like entering a new market, NPD process, product development, product launch, launch strategy, market entry strategy, new product introduction and product marketing. Our New product development process and strategy PPT diagram can make your presentation interesting and captivating. Send all fears flying with our New Product Development Process And Strategy PowerPoint Presentation Slides. They can handle all emerging doubts.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
New Product Development was a 3-day public workshop for managers offered for many years through what is now UW-Madison’s Center for Professional and Executive Development (CPED). Since CPED has modified its mission to focus on leadership and management training, this and other marketing classes have been discontinued. Therefore I am providing this for your individual education.
A version of this presentation with embedded hyperlinks to YouTube videos and other educational sites is available through my website, BrainSnacksCafe.com.
Enjoy!
If you are a product manager looking to build more meaningful customer relationships & business sustainability,this presentation provides an understanding on how your brand can drive better product & business performance.
Product management bootcamp training instructs you how to utilize more keen, advertise arranged procedures in your new product advancement ventures and the everyday exercises.
Product management bootcamp training covers how to effectively oversee products over the entire Product Lifecycle. This hands-on training covers business case, advertise requests, product highlights, showcase technique, product commencement, beta program, and end of life designs related with product management. Moreover, Product management bootcamp training provides you information and knowledge in various perspectives of product management such as design thinking, customer-oriented design, competitive strategy, business model development, influence without authority, team management, pricing, and customer insights.
How Can You Benefit From Product Management Bootcamp?
More beneficial, market-oriented products and services
Pleased customers
Reduced product failure by eliminating instinctive Product Management decisions
A reliable and powerful technique throughout product teams and their stakeholders who construct, advertise, sell, and support products
Incorporate distinct groups of people in marketing, IT, sales and other departments into one united team
Why Choose TONEX for Your Product Management Bootcamp?
TONEX instructors have great experience in both academia and industry. They know your needs and know how to deliver a training fits those needs
Training material is fun, comprehensive, and dynamic
Training is a combination of theory and practice
You will learn all the theory necessary via interactive lectures
You will experience what you are taught via individual/group activities and hands-on workshops
The case studies and examples are chosen from real-world examples and projects
Audience:
4-day course designed for:
Product Managers
Directors and Vice Presidents of Product Management
Project Managers
Program Managers
Engineers involved with Product Management
General Managers involved with product portfolios and corporate strategy
Price: $3,900.00 Length: 4 Days
Learn more about course objectives, outline, etc.
Product Management Bootcamp Training
https://www.tonex.com/training-courses/product-management-bootcamp-training/
Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. Popular companies using the product management practices, include Amazon, Walmart and Tesla.
Product Management, program is specifically designed with an objective to provide a sound platform and prepare attendees for a successful career in the field of Product Management. The course content, the advanced lab, 1:5 classroom strength allows special focus on individual performance.
New Product Development Process And Strategy PowerPoint Presentation SlidesSlideTeam
If you have a brilliant idea for the new product launch our new product development process and strategy PowerPoint Presentation is a promising presentation that can portray your thoughts convincingly. When you download this product management PPT slide, you get various designs such as product outline, idea screening, new product introduction, detailed overview, understanding customer needs, internal & external sources of new product, roadmap, category planning, porters five forces model, product lifecycle, introduction stage, growth stage, maturity stage, decline stage, tools & techniques, BCG matrix, Ansoff matrix, empathy map, Kano map, market segmentation, geographic, demographic psychographic, & behavioral segmentation and many more. The new product launch PowerPoint templates can be utilized for few topics like entering a new market, NPD process, product development, product launch, launch strategy, market entry strategy, new product introduction and product marketing. Our New product development process and strategy PPT diagram can make your presentation interesting and captivating. Send all fears flying with our New Product Development Process And Strategy PowerPoint Presentation Slides. They can handle all emerging doubts.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
New Product Development was a 3-day public workshop for managers offered for many years through what is now UW-Madison’s Center for Professional and Executive Development (CPED). Since CPED has modified its mission to focus on leadership and management training, this and other marketing classes have been discontinued. Therefore I am providing this for your individual education.
A version of this presentation with embedded hyperlinks to YouTube videos and other educational sites is available through my website, BrainSnacksCafe.com.
Enjoy!
This Ultimate model of branding, a term
often used in business, marketing and design.
We attempts to present a comprehensive model of brand. It is framed around four main ideas:
1) a brand is more than a name or symbol
2) creating a great customer experience is
the essence of good branding
3) perceptions of a brand can be measured
4) brands are a form of sign
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
Building the Right Product vs. The Product RightMojoTech
Striking a delicate balance between creating the desired product and developing it flawlessly is a distinction often overlooked by those who question a Product Managers necessity or a development partner's qualifications.
Building the Right Product:
Conducting a thorough Product Discovery, addressing key questions, and understanding stakeholder goals and requirements are vital steps to mitigate faulty assumptions and deliver a successful solution.
Building the Product Right:
Only focusing on building the product right risks developer-centric outcomes. A PM's expertise is crucial for non-technical teams and Product Owners to balance technical requirements and product goals.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
Determine why Product Discovery matters and how to SucceedMind IT Systems
30,000 new products are launched every year, unfortunately many of them fail. It is all because businesses fail to research properly and do not validate their ideas with data.
Therefore, performing product analysis is vital before initiating product development. It can enable you to understand the market, your users, and their problems.
Here is a presentation to explain why product discovery matters, and how to succeed.
Our Product Development Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product development strategy & plan.
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...Amanda Lam
Product Management is relatively new and unfamiliar to many company stakeholders. It has never been a major in colleges, and many people often have misconceptions that Product Managers = Project Managers, or holding a belief that digital Product Managers are just doing "IT".
Arguably, proper Product Management is vital to the longer-term sustainability of most companies. While visionary leaders with product-focused mindset are rare; we shall rely on no others but ourselves to pitch and convince upper management and key stakeholders the necessity to invest time and money into Product Management.
In this talk, we will discuss about:
- how Product Management practices can fit into the context of company strategy
- the key values that Product team drives and delivers to both external (clients / users) and internal (other departments) environments
- the processes that facilitate development of market-responsive products
There is no single formula of success, and each company should adjust and adopt its own unique ways to set up its Product team and strategy according to their talent mixes, business priority, stage of growth and competitive landscape. As such, we anticipate active dialogue and discussions among us so that we can learn our experiences from each other!
Have you ever wondered what a product launch is?
A product launch is a planned marketing event that introduces a new product to the market. It's an exciting time for businesses as it represents a major milestone in the product development process.
A successful product launch requires careful planning and execution. It's not just about releasing a new product, but also generating buzz, building anticipation, and creating a memorable experience for your target audience.
Here are some key elements of a successful product launch:
• A clear understanding of your target audience and their needs
• A well-defined launch plan that outlines your goals, timeline, and budget
• A comprehensive marketing strategy that leverages various channels to reach your audience
• Creative and compelling messaging that highlights your product's unique features and benefits
• Influencer partnerships to amplify your reach and lend credibility to your brand
• Special launch offers and promotions to incentivize early adoption
Launching a new product is an exciting and challenging experience, but with the right strategy and execution, it can be a game-changer for your business.
Get in touch with us for more information about product launch: tips and strategies bit.ly/3ZhEn0q
And get started with WebMaxy for free trial: https://calendly.com/webmaxy/30min
#ProductLaunch #launchofproduct #whatisaproductlaunch #productlaunchplan #productlaunchstrategies #productlaunchmarketingplan #launchstrategyforanewproduct #Whatismarketingplanforproductlaunch #Whatarethethreetypesofproductlaunch #Howtomarketnewproductlaunch
Product Development Expertise
For the last 6 years, our team has been building products for companies all over the world. During this period of time, we have gone through and discovered more than 300+ product cases, in Marketing Tech, Business Process Optimization, Real Estate, Telecommunication, Education Tech, Data management, and analytics, and HR.
The knowledge and expertise we got through this process, definitely can be valuable to our clients. With this offer, we will explain how everything we know about Product Management can help you.
Contact Us --> lasoft.org/contact
Personal care distriution company development include
- Marketing planning
- sales team development
- ERP system development
- develop distribution channels
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
What is that ?
“This guide will help you in your product management plan/marketing plan/brand development plan even personal development plan.”
more about me see:
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
#AbdelRhman Tantawy
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
The 21 Survival Rules
Rule 1: DON’T TALK TOO MUCH, YOUR MOUTH 'LL GET YOU KILLED
Rule 2: If you need something, Do it , just do it
Rule 3: The Only easy day was yesterday .
Rule 4: It is important to know when to stop.
Rule 5: The future Starts today.
Rule 6: In public bathroom, check water first
Rule 7: Take care,, there is no innocent woman
Rule 8: When the rate of change outside exceeds the rate of change inside, the end is in sight
Rule 9: Never pass cars from the right .. (mat5odsh 3’orza ymeen)
Rule 10: Rated
Rule 11: Rated
Rule12: Enjoy the little things
Rule 13: Be nice for nerds, you will work for one someday
Rule 14: Rated
Rule 15: Stuck on October Bridge Stay On October Bridge.
Rule 16: Rated
Rule 17:
When Stranded at Sea, Drink Your Own Pee
Rule 18: Plan or be planned for
Rule 19: Rated
Rule 20: Rated
Rule 21: Failing give you strength, and your pain is your motivation.
* Rated Rules will not released in public. for privet content.
** following the Rules will ensure your survival within limited duration.. it must be updated every 2 years
*** Rule 6 can be applied in New Cairo and Sheraton due to water system situation.
**** Nerds means highly educated with too much non-interesting information.
By: AbdulRhman Tantawy || Unknown
2. The next few slides will give you quick tips about
product management in 2011
@axtantawy, 16 steps product managment
3. What is Product
management?
The pressure to deliver the right product at the right price in
the right timeframe has never been greater. Companies that
thrive are the ones that define, produce and promote their
products more efficiently and more effectively.
@axtantawy, 16 steps product managment
5. Selecting the right product ideas means increased
sales, improved profits and huge efficiency gains across
your company.
@axtantawy, 16 steps product managment
8. It’s essential to define who your customers are, how
to reach them, and what to say to them.
Delegates then find out how to create a credible and
defensible estimate of market size. Using top-down
research-driven data, supported by bottom-up unit-
price data.
@axtantawy, 16 steps product managment
12. Making the right decision requires detailed market
analysis. Characteristics such as channel readiness,
barriers to entry and spend alternatives are
considered as a complete picture of the product
opportunity is built.
@axtantawy, 16 steps product managment
13. Key areas covered:
1. Primary market
research
2. Secondary market
research
3. Assessing product
opportunities
@axtantawy, 16 steps product managment
15. Understanding your competition gives you an edge; it
helps clarify your own competitive advantages, gives
you an indication of their past, present and future
product strategies.
@axtantawy, 16 steps product managment
18. How do you guarantee an on-time product delivery
with a feature-set that meets your customers needs?
Accurately translating market needs into product
requirements and delivering on time is of huge value
to your company.
@axtantawy, 16 steps product managment
21. This initial session sets out to define the importance
of a good requirements process, and the elements
that go into making that process work effectively.
Delegates find out about the risks and pitfalls in the
requirements process, and the huge benefits that the
right process can bring to their company. Walking
through an end-to-end requirements process,
delegates learn how to implement the process and
make sure it is used consistently, improving product
quality and product take-up.
@axtantawy, 16 steps product managment
22. Key areas covered:
1. The benefits of a requirements process
2. Efficiency gains through requirements
3. Key elements of a requirements process
4. Requirements process@axtantawy, 16 steps product managment
description
24. Product managers must understand who their
customers are and how those customers will use the
product.
@axtantawy, 16 steps product managment
25. Key areas covered:
1. Developing User Profiles and Scenarios
2. Building Use Cases
3. Using profile, user scenarios and profiles to support
@axtantawy, 16 steps product managment
development
27. Describing an implementation method, or using non-
testable language all increase the chances of the end
product not meeting customer expectations.
@axtantawy, 16 steps product managment
28. Key areas covered:
1. What makes a good requirement?
2. The language of requirements
3. Structure a requirements document
@axtantawy, 16 steps product managment
30. Prioritization is a great tool to helps you to deal with
change and manage risk.
@axtantawy, 16 steps product managment
31. Key areas covered:
1. Feature prioritization benefits
2. Getting stakeholder support
3. Managing risk with
prioritization
4. Maintaining priorities through
the development lifecycle
@axtantawy, 16 steps product managment
33. Perhaps the most difficult aspect of product delivery is
ensuring that the product you define is delivered on
time and feature-complete. There are enormous
pressures working against you; external pressures
from customers and competition combine with
internal pressures from development, sales, and senior
management.
@axtantawy, 16 steps product managment
34. Key areas covered:
1. Why releases go off track
2. Dealing with external pressures
3. Dealing with internal pressures
4. Gaining clarity of progress vs plan
@axtantawy, 16 steps product managment
36. How do you ensure your product is a success in the
market place? It requires much more than an
outstanding product; it requires an outstanding
product launch and continuous product improvement.
@axtantawy, 16 steps product managment
39. Planning process that ensures key deliverables are
tracked and supplied on time. Using pro-forma
templates, delegates learn about the launch process;
how to implement a product launch checklist, how to
gain support and buy-in for cross-functional tasks, and
how to ensure each deliverable meets the needs of its
target audience
@axtantawy, 16 steps product managment
40. Key areas covered:
1. The product launch process
2. Building a product launch checklist
3. Gaining cross-functional support
4. Meeting end user goals
@axtantawy, 16 steps product managment
42. Product must find ways of cutting
through this noise and seize customer
attention. Product positioning is a great
tool for this; it helps deliver a clear,
concise, relevant message that captures
the uniqueness of your product.
@axtantawy, 16 steps product managment
43. Key areas covered:
1. Product positioning theory
2. Building product positioning statements
3. Data sheet development
@axtantawy, 16 steps product managment
45. Discussing future product direction, delivery dates,
planned features, price points and technology choices
opens many potential pitfalls. Bad communication
results in misaligned customer expectations and a loss
of credibility for the product manager.
@axtantawy, 16 steps product managment
46. Key areas covered:
1. Cross-functional communication
2. Communicating with customers
3. Dealing with date, feature and pricing question
4. Objection handling
@axtantawy, 16 steps product managment
48. Many companies operate formal or informal early
release programs. They deliver alpha and beta releases
to customers and to individuals within the company,
typically to reduce the bug count and improve the
quality of the finished product. For the product
manager, early availability can be a heavy management
burden, but it can deliver marketing benefits as well as
product quality improvements.
@axtantawy, 16 steps product managment
49. Key areas covered:
1. Early release – definition
2. The pros and cons of a beta program
3. Gaining marketing advantage through the beta
program
4. Exploiting the benefit of a beta program
@axtantawy, 16 steps product managment
51. Complete product management means delivering
continuous product improvement that increases
revenue, opens new markets, and even defines new
product opportunities. In short, complete product
management means converting a discrete product
management process into a continuous product
planning process.
@axtantawy, 16 steps product managment
52. Key areas covered:
1. Product planning
2. The annual product plan
3. Financials for the product manager
4. Product planning and the senior management team
5. Incorporating product planning into your day job
6. Product withdrawal
@axtantawy, 16 steps product managment