Social media presents many opportunities and challenges for product managers.
In this presentation brainmates outlines how how social media is being used by to help define, develop, deploy and maintain products and services.
This deck evaluates the place Point of Purchase has in the advertising and marketing world. It explains that, at the time, Brick and Mortar stores such as Costco, Walgreens, and Safeway, have more foot traffic than traditional media such as television and radio.
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
Post purchase behaviour- Buying and DisposingAditi Sharma
Post-purchase behaviour- Buying and Disposing
1. Issues Related to Purchase and Postpurchase Activities
2. Situational Effects on Consumer Behaviour
3. Physical and Social Surroundings
4. Temporal Factors
5. Queuing Theory
6. Total Quality Management
7. Temporary Ownership Evolution
This deck evaluates the place Point of Purchase has in the advertising and marketing world. It explains that, at the time, Brick and Mortar stores such as Costco, Walgreens, and Safeway, have more foot traffic than traditional media such as television and radio.
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
Post purchase behaviour- Buying and DisposingAditi Sharma
Post-purchase behaviour- Buying and Disposing
1. Issues Related to Purchase and Postpurchase Activities
2. Situational Effects on Consumer Behaviour
3. Physical and Social Surroundings
4. Temporal Factors
5. Queuing Theory
6. Total Quality Management
7. Temporary Ownership Evolution
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
Brand adalah merek dagang yang dimiliki oleh perusahaan
Branding adalah kumpulan kegiatan komunikasi yang dilakukan oleh perusahaan dalam rangka proses membangun dan membesarkan brand
Tahap-tahap Branding
Brand Awareness
Brand Activation
Strong Brand
According to M. Solomon, “Household decision making” is the process of the consumer decision making that involves more than one person on the purchasing for products or services that multiple consumers use.
Fig. 1. Stages in consumer decision making
Source: Solomon (2011)
This turns into a more complex decision process than the individual decision making, since different persons have to agree to best purchase they face factors of conflict among them because of: interpersonal need, product involvement and utility, responsibility and power. (Seymour, D and Lessne, G in Solomon 2011).
Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
Brand adalah merek dagang yang dimiliki oleh perusahaan
Branding adalah kumpulan kegiatan komunikasi yang dilakukan oleh perusahaan dalam rangka proses membangun dan membesarkan brand
Tahap-tahap Branding
Brand Awareness
Brand Activation
Strong Brand
According to M. Solomon, “Household decision making” is the process of the consumer decision making that involves more than one person on the purchasing for products or services that multiple consumers use.
Fig. 1. Stages in consumer decision making
Source: Solomon (2011)
This turns into a more complex decision process than the individual decision making, since different persons have to agree to best purchase they face factors of conflict among them because of: interpersonal need, product involvement and utility, responsibility and power. (Seymour, D and Lessne, G in Solomon 2011).
Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.
Characters at work - The use of personas in product management - brainmatesBrainmates Pty Limited
This presentation investigates how personas are used within the product management profession.
Based on our recent white paper, this presentation provides a high level summary of the uses of personas and their benefits, the types of personas and how to develop these.
To access the full white paper, email info@brainmates.com.au
Trust is a intrinsic need that all market want to have satisfied in the products that they buy. This presentation provides some tips on how this can be achieved.
Our latest Product Talks event focused on one of the most significant yet often highly neglected areas of Product Management – market research.
A deep understanding of our customers and their needs pave the way for solid business cases and effective strategies for market segmentation, pricing, and product features prioritisation.
In a high-paced society where trends, market needs, and customer preferences change at an alarming rate, maintaining a competitive edge may be just a customer insight away.
Some key questions this event and presentation focused on are:
1. How to ask customers questions that will draw out the most reliable and valuable responses
2. Tips for analysing, extrapolating and deducing data into accurate insights
3. Methods for testing product ideas and product features on your target market
4. Understanding where customer insight can be of use in the product management and marketing process
Sydney Leading The Product (Session 2) with Jen Flynn from Airtasker. Jen describes what she has learned about the tangled path of roadmapping. Her story covers her personal roadmap and the lifecycle development or products after they have achieved their Product / Market Fit.
Title: Rowing in the same direction: How we scaled product management at Trade Me.
Presented at Leading The Product 2017 - Melbourne and Sydney, Australia.
The Sunshine Radiator is Brainmates' brainstorming tool for teasing out and remodeling product ideas. It may be used as a facilitation tool to help product teams get their problem solving creative juices flowing in Ideation Workshops.
This presentation was delivered at a Product Management Meetup. Presenting is the cornerstone of what Product Managers do. It is important to develop your own presenting style so that your message or ideas are understood and shared.
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Leveraging Social Media to Optimize Sourcing-to-Shelf ProcessesCognizant
As Facebook, Twitter and other social tools go mainstream, retailers must tap these rich pools of consumer-generated data to make more strategic buying, stocking and selling decisions.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
When COVID-19 stopped our face-to-face training we had to innovate or die. In 7 days we created a remote, real-time, engaging and interactive experience which wowed our customers.
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent WeathersBrainmates Pty Limited
Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.
Kent Weathers is a leader with 15+ years experience bringing technology products to market. He founded a tech startup in the USA with 2 employees and scaled operations to a global, team of 60 in 3 countries before a successful exit. Today, he is Chief Operating Officer at Leadbolt in Sydney.
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Kent shared a framework you can use to launch a product to the market with a significantly better chance of beating the odds, including lessons learned from multiple case studies that illustrate the importance of each key step along the journey to launch. He also explored what happens after the launch. Can you get a product back on track after a dud of a launch?
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Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/
Slides from the Meetup event: Product Talks - Product Managers, Product Teams and their Secrets
Thanks to our host and sponsor: CUA
Join the group: https://www.meetup.com/Product-Talks-Brisbane/
Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.
Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/
Leading the Product Speaker Sara Wood talks about "Navigating the ever-changing landscape of building products"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product speaker Inga Latham talks about "Managing products in a global company with distributed teams"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
2018 Leading the Product Speaker Kirsten Mann, spoke about how to be a better leader with a little love.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product speaker Georgos Papanastasiou spoke about Product Management for the Greater Good. Georgos is Director, Product Management for 'Easy to Do Business' at Service NSW.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product Speaker Jason Shen talks about how to tackle hiring in Product Management
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product Speaker - Saeed Khan talks about Product Release Planning in his talk "Don't Release the Kraken: Bringing Clarity and Harmony to Product Release Planning".
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product 2018 - Bronywyn Yam - Tyro - Customer ResearchBrainmates Pty Limited
2018 Leading the Product speaker Bronwyn Yam talks about "When is Customer Research Enough?" - Presented in Melbourne on 18 October 2018 and Sydney on 23 October 2018.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product 2018 - Speaker Nicole Brolan from SEEK talks about OKR's in her talk "Unshackling from product monogamy and playing the field"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Title: Achieving a balanced team. Can Service Design and Product Management play nicely?
Presented at the Leading the Product conference in Melbourne 2017
The new mode of writing business cases focuses on the benefits of the idea rather than the cost. It should also be about speed and capture of data rather than tomes of content. Find out how to create a better business case.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. Overview
Paul Alex Gray, Senior Consultant at brainmates has published a white
paper on a topic that is highly relevant to product managers.
Overview of social media
Four functional applications of
social media within product
management
Three case studies representing
different applications
The opportunities and challenges
for product managers
An action plan to begin using
social media in your role
To get your free copy of the white paper please visit www.brainmates.com.au or email info@brainmates.com.au
4. Social Media is…
Conversations across boundaries
Sharing of ideas and opinions
Instantly accessible and spread virally
Permanent
Owned by the audience
Facilitated through technology
4
5. “Social media is not a media. The key is to listen, engage, and build
5
relationships.” David Alston
8. Like it or not…
Everyone’s talking about your product
8
8
9. Social media is part of modern life
5 of the global top 10 sites are social media (Facebook, Youtube,
Wikipedia, Blogger, Twitter)
source: Alexa.com May 2010
B2B and B2C marketers are increasing spend on social media
initiatives faster than any other category. It will account for
almost 18% of marketing budgets by 2014
source: CMO Survey, American Marketing Association Feb 2010
Every negative comment shared via social media reaches 30
other people
Source: Convergys Corp, Nov 2009
85% of social media users believe a company should interact
with customers via a social media presence
Source: Cone Business in Social Media Study 2008
9
11. “Product managers must join online conversations to understand what
customers like, what they don’t like, what they want and how they want
it. This insight helps in the design, development and deployment of
products that are relevant, compelling and competitive.”
Paul Alex Gray, brainmates
11
12. Applications for product managers
Product managers define, develop, deploy and maintain
products that:
1. Deliver more value than the competition
2. Create a sustainable competitive difference
3. Generate business benefit to the organisation
“Now we’ve got social media that allows both B2B and B2C product professionals to
engage in dialogue with individual customers and users to give them a much deeper,
more nuanced understanding of the products and services being offered and in turn
gain a deeper understanding of what customers like and dislike about the offerings”
April Dunford, founder and principal consultant at Rocket Launch Marketing
12
13. Functional applications of social media
brainmates has conducted research which suggests product
managers use social media in four ways:
Download the white paper to learn more about the four functional applications.
Visit www.brainmates.com.au or email info@brainmates.com.au 13
14. Monitoring & Listening
67% of product managers and marketers are already using monitoring tools
such as Google Alerts or Backtweets to find references to their products or
services and any references related to their market, customer segments or
competitors.
As this function was so common, many expected to do about the same although
those yet to start using social media stated that this would be their stepping
stone.
No, 33%
14
15. Promoting and sharing
66% of product managers and marketers use social media tools to promote and
share information about their products.
Most expected to significantly increase this in the next twelve months, mostly
through major services such as Twitter, facebook and RSS feeds although some
individuals are using niche networks or developing their own proprietary social
media tools.
15
16. Gathering feedback
Only 29% of product managers and marketers report that they use social media
tools such as Uservoice or Crowdsound to gather feedback.
The expectation was that this would significantly increase in the next twelve
months as organisations became more receptive to accepting feedback and
input in product development cycles and for existing products.
16
17. Collaboration
65% of product managers and marketers reported that they used social media
tools such as Wikis, LinkedIn Answers or Google Wave to collaborate with
others.
The view was that this would also increase with a major focus being on involving
external parties such as suppliers, partners and customers.
17
18. Social media in action
The white paper provides detailed summary of three case studies in
which social media has supported product development and
ongoing product management and marketing efforts.
“As a new business with limited marketing funds, Shoes of Prey had to invest
wisely to not only build brand awareness but also create demand for the product.
From day one we nurtured relationships with customers via social networking.”
Michael Fox, Director of Operations and Co-founder
“The customers determine our product roadmap. They tell us which features they
need most and provide feedback on all our ideas and developments. It’s a
collaborative effort that helps us ensure we delivery quality and value to our
customers” Nicholas Muldoon, Technical Product Manager
“Good social media focuses on what can be provided beyond the core product.
It’s about giving something back to others. Engaging and inspiring your fans and
customers, your partners and suppliers and fellow producers” Jared Gulian,
Founder
Download the white paper to read the full case studies.
Visit www.brainmates.com.au or email info@brainmates.com.au 18
20. Supporting the product management process
Effective product management requires practitioners to solve
lucrative customer problems that drive significant value for
businesses over a period of time.
The brainmates Product Delivery
Cycle provides a structure that
outlines the activities and
deliverables used in creating
profitable products.
Social media can be used at
multiple stages to support the
definition, development,
deployment and maintenance
of products 20
21. Stage 1 - Idea
Key stage actions & deliverables
• Ideation and innovation workshops
• Interviews and discussions with customers
• Market analysis including foreign markets
• Market opportunity discussion report
Social media opportunities
• Listen out for customer demands
• Investigate market problems
• Ask market for feedback on ideas and concepts
Social media challenges
• Most vocal customers may not be
representative of your audience
• Finding pertinent content amongst high volume
of conversation data
• Balancing espoused market requirements with
commercial constraints
21
22. Stage 2 – Product Strategy
Key stage actions & deliverables
• Investigate concept and contrast market
problems against organisational capabilities and
competitive threats
• Conduct due diligence to determine feasibility
• Develop competitive analysis, product
comparisons and business case
Social media opportunities
• Incorporate internal and external input and
feedback on ideas
• Develop more rigid business case and platform
pre-testing
Social media challenges
• Opening up to market presents competitive risks
• Challenging established processes and politics
can distract stakeholders
22
23. Stage 3 – Product Planning
Key stage actions & deliverables
• Identity and understand customers and
articulate market problem
• Develop market segmentation and targeting,
personas, use cases and requirements documents
Social media opportunities
• Validate assumptions and unearth new facets
about market problems
• Develop more realistic personas
• Tap into customers, community, partners and
others for early-stage feedback
Social media challenges
• Involving more stakeholders adds time and cost
pressures
• Can create expectations that all proposed ideas
will end up in final product leading to potential
let-downs
24. Stage 4 – Product Definition
Key stage actions & deliverables
• Articulate solution that will solve market
problem and satisfy needs/wants
• Provide product requirements for development
and other teams to build and deliver prototype
and solution
Social media opportunities
• Validate features and benefits via internal and
external stakeholder reviews
• Prioritise elements on product roadmap
• Provide guidance for internal colleagues who
work on subsequent stages
Social media challenges
• Additional inputs can impact timeframe and cost
of product definition and development
• Focusing on ‘moving targets’ can distract team
• Finding balance between market requirements
and commercial feasibility
25. Stage 5 – Launch Planning
Key stage actions & deliverables
• Prepare customer facing messaging and ready
teams for launch and ongoing support
• Develop value proposition, sales collateral,
marketing launch plans
Social media opportunities
• Test marketing messages and ideas with
evangelists and fans
• Compare with competitive offerings and position
your product on its strongest points
• Develop pre-awareness and excitement in market
Social media challenges
• Getting messages to your target audience via the
right social media channel(s) can be complex
• Pre-awareness can provide competitors with
insight to your product and plans
26. Stage 6 - Launch
Key stage actions & deliverables
• Coordinate internal and external teams
• Manage product launch, maintain velocity and
act on feedback quickly
Social media opportunities
• Maximise awareness within target audience and
create buzz
• Tap into tools to spread word via conversations
and engagement with customers
• Immediately capture and act upon feedback
Social media challenges
• Overly ‘selling’ a product via social media
channels can lead to backlash
• Not sticking to promises or assumptions by
customers can lead to disappointment
• Products that fail to meet customer
requirements will be mercilessly grilled
27. Stage 7 – Day-to-Day Product Management
Key stage actions & deliverables
• Continue to refine and improve product
• Assist marketing, support, sales and other teams
• Provide in-life product reports, updates to
roadmap and relevant collateral
Social media opportunities
• Engage customers and transform them into
evangelists
• Alert customers of new features
• Listen to what people say about your product
and take necessary action
Social media challenges
• Additional time and effort required to stay
across social media
• In certain segments or industries, customers
may still not be that ‘connected’ into social media
• More responsibility and pressure for busy
product management teams 27
29. Choosing your tools
Focus on what you’re trying to do first. Then select the appropriate
tools.
Gather feedback
Monitor & Listen Share & promote
Collaborate
29
31. Social media action plan
Product managers should follow this model to integrate social
media within their existing job functions and responsibilities
31
32. Watch & Learn
Find the spaces where your
customers, competitors, partners,
fans and critics are talking. Listen to
these conversations.
Set up monitoring tools such as Google Alerts, RSS Feeds and
Collecta to monitor references about your product and
market
Allocate time each day to learn more about how social media
tools work and think how they can relate back to your
strategic and tactical product management responsibilities
32
33. Talk & Listen
Try out relevant social media tools.
Be cautious and quiet until you feel
confident. Consider using tools
personally before professionally.
Join the conversation by registering with relevant tools and
communities. Provide comments when you can add value to
the conversation. Don’t ‘sell’ your product.
Activate your professional accounts and provide useful
information. Feel free to let the world know you’re learning
as you go. Honesty is greatly appreciated.
33
34. Share & Engage
Start engaging others on a
regular basis. Answer questions
when asked. Share ideas,
opinions and comments across
all relevant social media tools.
Ask customers for their opinion. Invite them to share openly
and honestly with you. Accept what they say and act on it.
Apply more functional goals such as testing concepts,
announcing product updates and providing additional useful
resources.
Introduce other members of your team and organisation to
these tools and help to educate them. 34
35. Facilitate & Encourage
Develop thought leadership around
your product or service
Go out of your way to provide value
to customers and the broader
community.
Look for internal and external opportunities to use social
media in other business functions such as customer service,
operations, crisis management and community engagement.
Share and help others grow. You’ll learn more and feel good
too!
35
38. Conclusions
The collaborative conversations of social media bring new
opportunities for product managers to enhance customer
knowledge and create more compelling products.
The changing nature of buyer-seller relationships means customers
are more empowered and interact with each other using a range of
tools.
Product managers must join online conversations to remain aware
of evolving customer problems, needs and wants and to continue
to define, develop, deploy and maintain products that satisfy
customers.
38
39. Request the white paper
The full white paper is available for
free.
• Visit www.brainmates.com.au
• Email info@brainmates.com.au
40. Product innovation and design.
brainmates leads companies to define, develop and
deploy customer-centric products and services.
Web: www.brainmates.com.au
Email: info@brainmates.com.au
Twitter: http://twitter.com/brainmates Page no.
Phone: +61 (0)2 9232 8147