The document discusses Steve Jobs and provides advice from him. It outlines how Jobs presented company strategy by keeping presentations simple and focused on the product, competition, and emerging markets. It notes that Jobs advised Nike to focus on its best products and get rid of weaker ones. The document also discusses developing brand champions but having an exit strategy, and quotes Jobs saying Apple needed to innovate to fix its problems.
Ukraine is a large country located in Eastern Europe. It has diverse geography that includes mountains, forests, and coastline on the Black Sea and Sea of Azov. Ukraine has a long history and culture, evidenced by famous historical figures, traditional holidays, embroidery, dances and dishes like varenyky and borsch. Major cities include the capital Kyiv along with Odessa, Kharkiv, Dnipro and Lviv. Ukraine offers natural beauty, cultural experiences, and hospitality making it a popular tourist destination.
What is a Startup? What is Lean Startup? Why and from where it comes from? How to apply it? "Yes... but Steve Jobs did not applied these kind of approach" - Are you sure?
-------
Che cos'è una startup? Cos'è Lean Startup? Perché e da dove viene? Come applicarlo? "Sì ... ma Steve Jobs non ha applicato questo tipo di approccio" - Sei sicuro?
Thibault Imbert discusses how to build and launch a growth team within an enterprise business. He recommends starting small by focusing on organic retention and showing early wins. A dedicated growth squad should be formed with a mix of skills and accountable to results rather than technology. The growth squad works as part of the larger product team using an experiment pipeline to prioritize growth levers and measure the impact on key metrics like activation, retention, and acquisition.
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...GrowthHackers
This document discusses how to establish a growth team within an enterprise business. It recommends starting small by focusing on organic retention and showing early wins. It also suggests recruiting team members based on growth mindset over skills, forming a dedicated squad rather than separate team, and prioritizing experiments to move key metrics like activation, retention and acquisition. The growth team's process would involve experiment planning, prioritization of hypotheses, and reviewing results to determine what was learned.
Angles & Demons - a quick foray into start-up fundingEric Tachibana
The document discusses financing for startups through various stages of a company's lifecycle. It outlines four typical phases - gestation, commercialization, growth, and trade sale or IPO - where financing can help companies cross "chasms" between stages. Examples are provided of funding rounds, including typical timelines, amounts needed, valuations, and share percentages given to investors and founders. Key criteria for different sources of financing like angels and venture capital are also reviewed.
Ukraine is a large country located in Eastern Europe. It has diverse geography that includes mountains, forests, and coastline on the Black Sea and Sea of Azov. Ukraine has a long history and culture, evidenced by famous historical figures, traditional holidays, embroidery, dances and dishes like varenyky and borsch. Major cities include the capital Kyiv along with Odessa, Kharkiv, Dnipro and Lviv. Ukraine offers natural beauty, cultural experiences, and hospitality making it a popular tourist destination.
What is a Startup? What is Lean Startup? Why and from where it comes from? How to apply it? "Yes... but Steve Jobs did not applied these kind of approach" - Are you sure?
-------
Che cos'è una startup? Cos'è Lean Startup? Perché e da dove viene? Come applicarlo? "Sì ... ma Steve Jobs non ha applicato questo tipo di approccio" - Sei sicuro?
Thibault Imbert discusses how to build and launch a growth team within an enterprise business. He recommends starting small by focusing on organic retention and showing early wins. A dedicated growth squad should be formed with a mix of skills and accountable to results rather than technology. The growth squad works as part of the larger product team using an experiment pipeline to prioritize growth levers and measure the impact on key metrics like activation, retention, and acquisition.
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...GrowthHackers
This document discusses how to establish a growth team within an enterprise business. It recommends starting small by focusing on organic retention and showing early wins. It also suggests recruiting team members based on growth mindset over skills, forming a dedicated squad rather than separate team, and prioritizing experiments to move key metrics like activation, retention and acquisition. The growth team's process would involve experiment planning, prioritization of hypotheses, and reviewing results to determine what was learned.
Angles & Demons - a quick foray into start-up fundingEric Tachibana
The document discusses financing for startups through various stages of a company's lifecycle. It outlines four typical phases - gestation, commercialization, growth, and trade sale or IPO - where financing can help companies cross "chasms" between stages. Examples are provided of funding rounds, including typical timelines, amounts needed, valuations, and share percentages given to investors and founders. Key criteria for different sources of financing like angels and venture capital are also reviewed.
What the hell is a startup? Is it different from a conventional company? Does it remains a startup forever? What are the typical startup life phases? Answers to these questions and practical exaples.
------------
Che diavolo è una startup? È diversa da un'azienda convenzionale? Rimane per sempre una startup? Quali sono le tipiche fasi di sviluppo di vita di una startup? Risposte a queste domande ed esempi pratici.
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will introduce Aris Pro as representing creativity and challenge through brand videos, ambassador stories, and product demos to trigger consumers to learn more. It will then engage consumers at events and through social challenges to encourage phone trials.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
This document outlines a blueprint for pitching a business idea or company. It includes sections on identifying the problem and proposed solution, describing the product or service, business model, marketing and sales strategy, competitive landscape, financial projections, current status and timeline, team members, and a request for capital. The overall purpose is to convince investors to provide funding by demonstrating a clear understanding of the key components of starting a new business.
Chapter 2: Principles of Marketing, Kotler, Armstrong, Agnihotri, Ehsan ul Haque 13th Edition
Created for IoBM Karachi. Gives highlights of the marketing strategy and corporate objectives.
The document discusses a SWOT analysis of Steve's team at his company. It provides background details on the various teams and personalities involved. It then presents a SWOT scorecard for Steve's team, identifying their main strengths as technical skills and flexibility, while threats include potential cuts to headcount or the team quitting. Opportunities exist in collaborating with other struggling teams or growing areas of the business. The document uses this example to demonstrate how to conduct a SWOT analysis at different levels of an organization.
The document describes Heineken USA's performance management process. It outlines how they developed initiatives and metrics, created automated scorecards, and instituted a monthly meeting drumbeat to review progress. Key aspects included cascading the process through different levels, using tools like heat maps and drivers fishbones for analysis, and focusing discussions on actions rather than just results. Effective implementation involved support from top leadership, champions to staff the process, training sessions, and automation.
10 Tips on How to Pitch a VC (FOWA, London)Dave McClure
The document provides 10 tips for pitching a venture capital firm, including keeping the elevator pitch short at 30 seconds, focusing on the problem rather than the solution, demonstrating the solution, showing the size of the target market, outlining the business model and revenue sources, discussing any proprietary technology, comparing competitors, explaining the marketing plan, introducing the founding team, and detailing funding needs and milestones. Additional resources for startup metrics, sample pitches, and blogs are also referenced.
Intentionally creating a culture around sales-focused behaviors is imperative for sales organizations. We see many insurance agencies that need to find some of this discipline.
Finding Product-Market Fit Faster (& Getting It Right)Chad Kaul
This presentation is explains the importance of product-market fit and how to find it faster through a process called Startup Discovery. Delivered at Startup Next (Techstars), the #1 pre-accelerator in the world.
3D personal branding for executives. This presentation provides an overview of the new book - Ditch. Dare. Do! by William Arruda and Deb Dib. It's a personal branding guide for overworked, not-a-spare-moment career-minded professionals.
8 Secrets to Getting the Job: What to do Before, During, and After the InterviewHowie DiBlasi
The document provides tips for getting a job through effective resume creation, interview preparation and performance. It discusses updating resumes for the 21st century, making resumes stand out through formats like videos and online profiles. Tips are provided for various stages of the job process, including landing interviews, preparation steps, what to do/not do in interviews, appropriate attire and follow up. Sample interview questions are also listed to help with practice. The overall message is that non-traditional, creative and thoroughly researched approaches can help applicants stand out among competitors.
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25Kunjorn Chambundabongse
This is from a talk I gave at Lean Startup Labs Enterprise session in NYC about many of the challenges you'll run into (as well as things you can do) running a Lean Startup incubation group to focus on disruptive or adjacent innovation inside a very large public corporation, given in a fun Pac Man style theme!
Lean Innovation at UnitedHealth Group, Kunjorn Chambungdabongse, OptumLean Startup Co.
Learn how a group of corporate innovation leaders, change agents, and intrapreneurs implemented a Lean innovation incubator inside a Fortune 14 organization. Hear the story of The Garage, challenges to innovation in the enterprise, and lessons we have learned along the way.
Street Gear - Preliminary Concept Brief PresentationGetLyndon
Re-Briefs back to clients can be tricky. This is a simplified and approved presentation for a lifestyle retailer where I developed the creative strategy for. My team, of two designers are making the shift from doing design-off-the-cuff to strategic marketing, are being led through a new process of "Creative Strategy" This is the marriage of production with creativity and insight. The end result is to produce better, well thought out and pragmatic approaches towards answering, quite often, vague briefs with razorsharp concepts and executional options.
This brief in particular takes the biggest independent lifestyle footwear and apparel retailer in to a new dimension. The client briefed us knowing he needed a change and this is how we envisioned it to be.
Enjoy and ask questions! :)
The document discusses planning and organizing a student organization. It covers measuring the current situation and goals, setting SMART objectives, allocating resources, implementing plans, collecting feedback, and adjusting plans based on results. It also discusses different organizational structures and how to assign tasks based on the structure. The key points are that planning involves understanding the current context, setting clear and measurable goals, developing action plans, monitoring progress, and using feedback to improve. Organizational structures determine how information is communicated and tasks can be assigned through project-based or list-based approaches.
The fairytale that is Apple; what can Norwegian firms learn from Apple's success story?
Presentation prepared forStavanger Chamber (Stavanger Næringsforening) Dec. 8th, 2011
Colorful Corporate Company Profile Presentation.pptxdonny761155
This document profiles a company and provides information about its services, team, strategy, customers, and future plans. It includes sections on the company background, value proposition, milestones, team members, services, business strategy, key customers, future plans, processes, market analysis, project calendar, and contact information. The overall purpose is to introduce the company and what it offers to clients.
Guy Peters has over 1,100 years of experience growing historic brands through strategic planning, execution, and digital marketing. He launched redesigned websites that increased traffic 34% and an e-commerce site that won awards. As a leader, he discontinued an $8.5M product launch after determining through research that consumers would likely not buy it. With only $100k, he grew revenue from $0 to $20M in the first year through a unique new product concept and grassroots marketing. Guy brings creativity, energy, and a focus on growth through strategic planning and execution.
This document outlines plans for a new "Vebix lemon & herbs - LITE" product line targeting upper-tier consumers. It discusses creating a lighter formula aimed at men and women ages 22-60 seeking more natural deodorants. The line will include roll-on, spray, and splash products packaged in silver or black textures. Branding elements like logos, colors, typefaces, and icons are presented for the male and female collections. Product designs show artwork promoting the alcohol-free, sensitive, vitamin-enriched formula.
Personal care distriution company development include
- Marketing planning
- sales team development
- ERP system development
- develop distribution channels
What the hell is a startup? Is it different from a conventional company? Does it remains a startup forever? What are the typical startup life phases? Answers to these questions and practical exaples.
------------
Che diavolo è una startup? È diversa da un'azienda convenzionale? Rimane per sempre una startup? Quali sono le tipiche fasi di sviluppo di vita di una startup? Risposte a queste domande ed esempi pratici.
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will introduce Aris Pro as representing creativity and challenge through brand videos, ambassador stories, and product demos to trigger consumers to learn more. It will then engage consumers at events and through social challenges to encourage phone trials.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
This document outlines a blueprint for pitching a business idea or company. It includes sections on identifying the problem and proposed solution, describing the product or service, business model, marketing and sales strategy, competitive landscape, financial projections, current status and timeline, team members, and a request for capital. The overall purpose is to convince investors to provide funding by demonstrating a clear understanding of the key components of starting a new business.
Chapter 2: Principles of Marketing, Kotler, Armstrong, Agnihotri, Ehsan ul Haque 13th Edition
Created for IoBM Karachi. Gives highlights of the marketing strategy and corporate objectives.
The document discusses a SWOT analysis of Steve's team at his company. It provides background details on the various teams and personalities involved. It then presents a SWOT scorecard for Steve's team, identifying their main strengths as technical skills and flexibility, while threats include potential cuts to headcount or the team quitting. Opportunities exist in collaborating with other struggling teams or growing areas of the business. The document uses this example to demonstrate how to conduct a SWOT analysis at different levels of an organization.
The document describes Heineken USA's performance management process. It outlines how they developed initiatives and metrics, created automated scorecards, and instituted a monthly meeting drumbeat to review progress. Key aspects included cascading the process through different levels, using tools like heat maps and drivers fishbones for analysis, and focusing discussions on actions rather than just results. Effective implementation involved support from top leadership, champions to staff the process, training sessions, and automation.
10 Tips on How to Pitch a VC (FOWA, London)Dave McClure
The document provides 10 tips for pitching a venture capital firm, including keeping the elevator pitch short at 30 seconds, focusing on the problem rather than the solution, demonstrating the solution, showing the size of the target market, outlining the business model and revenue sources, discussing any proprietary technology, comparing competitors, explaining the marketing plan, introducing the founding team, and detailing funding needs and milestones. Additional resources for startup metrics, sample pitches, and blogs are also referenced.
Intentionally creating a culture around sales-focused behaviors is imperative for sales organizations. We see many insurance agencies that need to find some of this discipline.
Finding Product-Market Fit Faster (& Getting It Right)Chad Kaul
This presentation is explains the importance of product-market fit and how to find it faster through a process called Startup Discovery. Delivered at Startup Next (Techstars), the #1 pre-accelerator in the world.
3D personal branding for executives. This presentation provides an overview of the new book - Ditch. Dare. Do! by William Arruda and Deb Dib. It's a personal branding guide for overworked, not-a-spare-moment career-minded professionals.
8 Secrets to Getting the Job: What to do Before, During, and After the InterviewHowie DiBlasi
The document provides tips for getting a job through effective resume creation, interview preparation and performance. It discusses updating resumes for the 21st century, making resumes stand out through formats like videos and online profiles. Tips are provided for various stages of the job process, including landing interviews, preparation steps, what to do/not do in interviews, appropriate attire and follow up. Sample interview questions are also listed to help with practice. The overall message is that non-traditional, creative and thoroughly researched approaches can help applicants stand out among competitors.
Corporate Innovation - Challenges of Lean Startup inside a Fortune 25Kunjorn Chambundabongse
This is from a talk I gave at Lean Startup Labs Enterprise session in NYC about many of the challenges you'll run into (as well as things you can do) running a Lean Startup incubation group to focus on disruptive or adjacent innovation inside a very large public corporation, given in a fun Pac Man style theme!
Lean Innovation at UnitedHealth Group, Kunjorn Chambungdabongse, OptumLean Startup Co.
Learn how a group of corporate innovation leaders, change agents, and intrapreneurs implemented a Lean innovation incubator inside a Fortune 14 organization. Hear the story of The Garage, challenges to innovation in the enterprise, and lessons we have learned along the way.
Street Gear - Preliminary Concept Brief PresentationGetLyndon
Re-Briefs back to clients can be tricky. This is a simplified and approved presentation for a lifestyle retailer where I developed the creative strategy for. My team, of two designers are making the shift from doing design-off-the-cuff to strategic marketing, are being led through a new process of "Creative Strategy" This is the marriage of production with creativity and insight. The end result is to produce better, well thought out and pragmatic approaches towards answering, quite often, vague briefs with razorsharp concepts and executional options.
This brief in particular takes the biggest independent lifestyle footwear and apparel retailer in to a new dimension. The client briefed us knowing he needed a change and this is how we envisioned it to be.
Enjoy and ask questions! :)
The document discusses planning and organizing a student organization. It covers measuring the current situation and goals, setting SMART objectives, allocating resources, implementing plans, collecting feedback, and adjusting plans based on results. It also discusses different organizational structures and how to assign tasks based on the structure. The key points are that planning involves understanding the current context, setting clear and measurable goals, developing action plans, monitoring progress, and using feedback to improve. Organizational structures determine how information is communicated and tasks can be assigned through project-based or list-based approaches.
The fairytale that is Apple; what can Norwegian firms learn from Apple's success story?
Presentation prepared forStavanger Chamber (Stavanger Næringsforening) Dec. 8th, 2011
Colorful Corporate Company Profile Presentation.pptxdonny761155
This document profiles a company and provides information about its services, team, strategy, customers, and future plans. It includes sections on the company background, value proposition, milestones, team members, services, business strategy, key customers, future plans, processes, market analysis, project calendar, and contact information. The overall purpose is to introduce the company and what it offers to clients.
Guy Peters has over 1,100 years of experience growing historic brands through strategic planning, execution, and digital marketing. He launched redesigned websites that increased traffic 34% and an e-commerce site that won awards. As a leader, he discontinued an $8.5M product launch after determining through research that consumers would likely not buy it. With only $100k, he grew revenue from $0 to $20M in the first year through a unique new product concept and grassroots marketing. Guy brings creativity, energy, and a focus on growth through strategic planning and execution.
This document outlines plans for a new "Vebix lemon & herbs - LITE" product line targeting upper-tier consumers. It discusses creating a lighter formula aimed at men and women ages 22-60 seeking more natural deodorants. The line will include roll-on, spray, and splash products packaged in silver or black textures. Branding elements like logos, colors, typefaces, and icons are presented for the male and female collections. Product designs show artwork promoting the alcohol-free, sensitive, vitamin-enriched formula.
Personal care distriution company development include
- Marketing planning
- sales team development
- ERP system development
- develop distribution channels
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
The document proposes three options for developing a new brand identity for SciTech. Option 1 simplifies the SciTech name to ST and combines it with Tetris block styles in a modern, colorful logo. Option 2 explores creating artistic shapes from a single paper to represent SciTech. Option 3 focuses on connecting technology and science globally through elements like genes and chemicals in the logo. Mood boards and concepts are presented for each option.
The document outlines Palmers Cocoa Butter's stretch mark activation plan for the Egypt market in 2012. The plan has two parts: 1) a scientific unite to increase doctor awareness and prescriptions of Palmers for stretch marks, and 2) direct consumer awareness campaigns. The scientific unite will involve medical representatives detailing doctors, with a focus on dermatologists, gynecologists, and nutritionists. Direct awareness efforts will include materials at pharmacies, health magazines, and sample packs for doctors. The overall goal is to position Palmers as an effective treatment for stretch marks prescribed starting in a woman's fourth month of pregnancy.
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
Abdel-Rhman Attia Tantawy is a 27-year-old single Egyptian male who graduated with an MBA in Global Business from ESLSCA in 2012. He has worked in various marketing roles for companies such as Novartis Pharmaceuticals, Market Compass Communications, and Pyramids Cosmetics. Tantawy has skills in marketing planning, branding, product management, and data analysis. He is currently looking for a brand manager position where he can utilize his experience developing marketing strategies and plans.
This document discusses different personality styles and how to better understand relationships. It identifies four main styles: Driver, Expressive, Amiable, and Analytical. Each style has different traits in terms of assertiveness and responsiveness. Understanding one's own style and flexing to accommodate others' styles is key to building good relationships. People have backup styles that emerge under stress, and it's important to manage stress and avoid important decisions during backup states. Flexing one's behavior is recommended to improve relationships when they are not going well.
This document provides an overview of product and brand development. It discusses selecting the right product idea by finding market gaps. It emphasizes that great brands come from great products. It then covers establishing a new brand identity and developing a brand through communication. The document stresses focusing on objectives, target segments, positioning and integrating all project elements. It recommends several references for further information on product management, integrated marketing campaigns, and developing strong brands.
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
The document summarizes a two-day sampling activity for ShaveCode in Cairo, Egypt. On day one, 10,000 samples were distributed in Rehab City at locations like the food court and malls. On day two, 15,000 samples were distributed across Nasser City and Heliopolis at various clubs, malls, and streets. Photos were included from each location showing consumers sampling the product.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This Ultimate model of branding, a term
often used in business, marketing and design.
We attempts to present a comprehensive model of brand. It is framed around four main ideas:
1) a brand is more than a name or symbol
2) creating a great customer experience is
the essence of good branding
3) perceptions of a brand can be measured
4) brands are a form of sign
This document outlines 16 steps for product management. It discusses selecting winning product ideas, performing market segmentation and sizing, conducting market and competitor analysis, developing requirements and specifications, prioritizing features, delivering products on time and on target, launching products, positioning products, communicating with stakeholders, gaining early feedback through beta programs, and ongoing product planning. The goal is to provide tips to help product managers efficiently and effectively define, develop, launch and improve their products.
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
The document discusses branding and brand development. It defines what a brand is and explains why brand development is important. It outlines some of the key elements of brand development, including branding strategy and brand identity. The document also discusses the branding process and emphasizes the importance of differentiation, collaboration, and innovation in developing a strong brand.
4. The Real Man
HowTo Present
Strategy Steve Jobs is a force of nature. a truly iconic man whose are
nearly as famous as the products he sells.
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff Here are a few facts you may not have known about
him
The Brand Champion
Exit Strategy
One More thing
5. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
6. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
7. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
8. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
9. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
10. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
11. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
12. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
13. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
14. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
15. Steve Jobs
Man of the Year HOW TO PRESENT STRATEGY
It is all about audience
16. The Real Man
HowTo Present
Strategy
Steve Jobs
Man of the Year
Get Rid of theCrappy
Stuff Keep it simple
The Brand Champion
Exit Strategy
One More thing
See : http://www.pagelines.com/posts/steve-jobs-marketing-method/
17. Step 1: Product &
Markets
The Real Man
HowTo Present
Strategy
Get Rid of theCrappy
Step 2: Competition
Steve Jobs
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing Step 3: The
Emerging Market
and USPs
See : http://www.pagelines.com/posts/steve-jobs-marketing-method/
18. The Real Man
HowTo Present
Strategy
Steve Jobs' Advice to Nike: Get Rid of the
Steve Jobs Get Rid of theCrappy Crappy Stuff and focus on the good ones
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple
19. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple
20. The Real Man
HowTo Present
Strategy
Develop brand champions but don’t put all your eggs in one
Steve Jobs Get Rid of theCrappy basket. And most importantly, put together a succession
Man of the Year Stuff plan before your primary brand champion exits
The Brand Champion
Exit Strategy
One More thing
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple
21. On Fixing Apple:
The Real Man "The products suck! There's no sex in them anymore!"
HowTo Present "The cure for Apple is not cost-cutting. The cure for Apple is
Strategy to innovate its way out of its current predicament.“
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff "If I were running Apple, I would milk the Macintosh for all
it's worth -- and get busy on the next great thing. The PC
The Brand Champion wars are over. Done. Microsoft won a long time ago."
Exit Strategy
One More thing "Apple has some tremendous assets, but I believe without
some attention, the company could, could, could -- I'm
searching for the right word -- could, could die."
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple