A product launch is the introduction of new or updated products by a company, requiring collaboration across departments to create buzz and ensure success. Key stages include planning, execution, and analysis, with tips such as focusing on customer experience and utilizing product data. Success can be measured through KPIs, tracking data, and gathering customer feedback, with tools like Webmaxy Analyzer aiding in the process.

1. What is a product launch? Tips and
strategies
A product launch is a process of introducing new or updated products by a company
in the market. A well-planned product launch helps to create a buzz in the market and
get the immediate attention of the customers. It also involves bringing different
departments and teams of a business together to support the launch of a product.
Launch strategy for a new product requires effort and time. However, product-
centric companies do this effort to attract their prospective customers. A robust can help
to amplify product adoption. It enables companies to get a quick return on investment
in product development.

2. Table of content:
Main takeaways
What is a product launch?
Product launch stages
 Planning
 Execution
 Analysis
Tips for creating a successful product launch strategy
 Focus on the customer experience
 Utilize your product data to build a robust strategy
 Create a product launch checklist
 Launch early and modify with time
What to expect from a product launch?
How to measure product launch success?
 Set relevant KPIs
 Track and analyze data
 Gather customer feedback
Tool for a successful new product launch
Take away
Product launch FAQ’s
Main takeaways
A product launch is a method of launching new or updated products in the market by
company.
A product launch is a method of launching new or updated products in the market by
company.
Best tips for a successful product launch:
 Utilize your product data to build the best strategy
 Focus on the customer experience.
 Create a product launch checklist
 Launch early and modify with time
You can use KPIs or qualitative data to measure the success of your product launch plan.

3. What is a product launch?
A product launch isn’t as simple as opening a new shop on the roadside. It requires
effort to make the product known in the market and generate substantial revenue. You
have to market your product across different channels where most of your target market
is active.
A product launch requires the collaborative efforts of distinct teams and departments of
a company. According to a report, 63% of customers like it when companies bring new
products to market. People often get excited and want to try new product or offering.
Therefore, product launches are an excellent opportunity to acquire maximum
customers when their interest is at its peak.
Product launch stages
A launch of product can be divided into three stages, that we have discussed below:
1. Planning
This is the stage at which the product team has to define goals, research the target
market & competitors and plan out a marketing strategy. The product team engages
with the product development team to know the best features & capabilities to promote
in the market. They also determine the date for the product launch.

4. 2. Execution
Execution is the stage at which the product is launched officially in the market. It
includes the launch of the product and the subsequent marketing efforts to keep the
buzz in the market in the initial weeks. Also, in this stage, marketing data and statistics
are collected to determine the success of the product.
3. Analysis
The marketing efforts are lowered as the product moves from the launch to the “growth”
stage of the product lifecycle. Here, the product team uses the collected data to
determine the success of the product launch. They evaluate whether the KPIs or set
goals were met as expected before the launch.
Tips for creating a successful product launch
strategy
Every product is different and has distinct challenges. Similarly, a product launch also
varies depending on various factors related to the product. A powerful launch of
product can make a lot of difference in how people see your product. Here, we will give
you some best tips using which you can make your product launch successful.
1. Focus on the customer experience

5. To develop a product that receives good customer response, you need to research the
market well. Product discovery is a method in which the company asks many critical
questions, like why this product should exist and what problems it can solve for
customers.
Your product team should have answers to these questions before planning out
the product launch strategy:
 Why should customers use the product that you are developing?
 What problems of your customers will your product resolve?
 Why is your product better than any other product available in the market?
To get to the depth of these answers, you need to conduct thorough market research.
First, you should start collecting feedback from customers. Through surveys, you can
ask customers what features they look for and what issues they faced with similar
products previously.
This will help you to know about your competitors and what features they’re lacking. It
will also aid you in identifying additional features you can incorporate and how you can
make your product better. This way, you can position your product better than the
products that already exist in the market.
Products that are similar to existing products don’t excite the customers. You need to
bring something new or better to the table. Focus on providing value to the customer as
this enhances their product experience. A good customer experience means a high
customer satisfaction level and, thus loyalty in the long run.
2. Utilize your product data to build a robust strategy
Conduct beta testing to gather valuable product data that enables you to see how
customers engage with your product. A user behavior analytics solution like WebMaxy
Analyzer can help you to gather customer data insights that you can use to create a
product strategy.
For example, your product has a feature called surveys. Through beta testing, you find
out that most of the people use that function to conduct surveys. So, while targeting
your prospective customers, you can promote the survey feature to attract target
customers’ attention.

6. 3. Create a product launch checklist
Having a checklist is important for any product launch. As you know, a product
launch involves several teams, like marketing & sales teams, product teams, and more,
functioning together to achieve business goals. Sometimes, it might get confusing for the
product launch manager to keep track of tasks that need to be done. Therefore, creating
a product launch checklist is the best way to avoid last-minute confusion.
A product launch checklist will ensure that tasks are well-managed and there are no
shortcomings in the product launch event. You can put tasks in chronological order
and check them off once they’re done. Group the tasks with the team responsible to
execute them.
A product launch checklist varies from business to business.
Here, we have given a list of items that are common in every product launch list:
 Deciding the product launch date
 Setting relevant KPIs
 Identifying your target market
 Choosing the right marketing channels
 Creating an effective marketing message
 Coordinating with the product development, marketing & sales teams

7. 4. Launch early and modify with time
You can launch your product once it’s developed with the required features and gone
through beta testing. Once people start using your product, you can gather and analyze
customer behavioral data. This way, you can know the scope of improvement and make
changes as per your customers’ needs, wants, and expectations.
Whenever you are making alterations to your product, the customers can’t use it.
Therefore, while you are making changes to your product, your customers might become
uninterested. So, you should try to release a core version of your product that attracts
potential customers. This way, they can become your product advocates while you are
making changes to your final product.
Developing an effective product strategy: Key steps and best
practices
“Strategize, Innovate, and Win: Building a Product Strategy that Drives
Business Growth.”
Learn more!
What to expect from a product launch?

8. When a company is launching a product for the first time, it’s often tough for them. The
reason being the fact that they simply lack experience. Therefore, you need to start
creating a product launch plan while your product is in the development stage itself.
You need to see which features you want to include in your marketing messaging.
Sometimes the challenges and issues in the development phase might lead to change in
the release date. The best product launch plan is one that is flexible.
The development and testing phases are constant processes. The changes and delays are
normal, and having a rigid approach won’t be helpful in the long run. According to a
report, only 55% of product launches happen as scheduled. Therefore, it’s vital that you
give more time to execute the launch tasks.
If you think the launch process is a one-day task, then you are wrong. Even after the
official release of your new product, your marketing efforts need to be constant. Social
media posts and email campaigns often take time to spread the word. The main aim of
marketing efforts is to create awareness and buzz in the market. However, even post-
launch of the product, you should aim to grasp the attention of the expanded audience.
How to measure product launch success?
As the product that you launch in the market is not going to be your last one. Thus, it’s
important that you evaluate and measure the success of your product
launch marketing plan. Below we have given a few methods through which you can
do it.
1. Set relevant KPIs
Before your product launch, you should define what a successful product
launch for your business would look like. The success attained post-launch of a product
also depends on the market. For example, an app may view its launch success depending
on the sign-ups they get. An ecommerce website has revenue goals. They might
measure product launch success on the basis of customers they get post-launch.
You can choose relevant KPIs to track depending on your end goals. Also, keep in mind
that they should be measurable. Below we have mentioned some of the most common
KPIs that are associated with product launches:

9.  Website Traffic
 Leads gained
 Revenue generated
 Customer retention
 Number of subscriptions
Calculating KPIs can help you to evaluate the success of your launch of product and
marketing campaigns. However, make sure that you should go beyond profit and loss.
By gathering the post-launch data, you can understand distinct aspects about your
customers and market. You can know how to create a more effective product and the
best marketing ways to launch it in the market. You can utilize this information next
time when you are launching another product in the same product line.
2. Track and analyze data
When you launch a product in the market, you gather large volumes of data. You can
collect website data about your product from your website and marketing data from
various tools. You can analyze this data to determine if your product launch was able
to meet the expected goals or KPIs. You can also gather customer behavioral data
through user behavior analytics tools like WebMaxy Analyzer. This way, you can know
how much of your expectations were fulfilled by your actual product launch.
3. Gather customer feedback
Most of the product metrics are based on quantitative data like the number of sign-ups,
products sold, etc. However, you can collect qualitative data from your customers in the
form of feedback. This way, you can know how customers perceive your product and
what improvements you can make. You can gather customer feedback in the following
ways:
 One-to-one customer interviews
 Focus groups
 Surveys and polls
Nonetheless, it’s crucial that you analyze how well the product launch went within
your company as well. Different teams might have encountered distinct problems during
the product launch that your product team might not be aware of. Also, your
customer service teams would have interacted with many customers for any problems
and issues. You can resolve those problems and know what features of your product to

10. promote. From all this information, you can know your product launch loopholes and
improve them next time around.
Tool for a successful new product launch
WebMaxy Analyzer is a user behavior analytics software that can help you
gather accurate customer insights. It can help you understand your customers’ behavior
and patterns. You can know how customers perceive your product. This software comes
with various features like:
 Session recordings: This helps you know how your website visitors interact
and engage with different website elements. You can see how long they were on
your site and what they were doing.
 Heatmaps: You can know where users have clicked or tapped on your website.
It can help you see till where users have scrolled down on your site. You can know
if people are viewing the important information and clicking on the CTAs or not.
 Surveys and feedback: You can conduct surveys within a few mins with ready-
to-launch survey templates. This way you can get direct and accurate customer
feedback.
 Funnel view: You can create funnels to analyze your customer journey. You can
know at which stage of the buying journey most customers are dropping.
 Form analytics: You can create forms and see which attributes are people
filling out and which they are leaving. This way you can create forms which
receive the maximum response.
 Advanced integrations: WebMaxy Analyzer integrates with many other tools
like Google Tag Manager, WordPress, Hubspot, Shopify, Magento, Wix,
Instapage and many more.
There are many other features in this tool such as feedback, push notifications,
segmentation, user insights, and so on.
Take away
The blog helped you know about how to do a successful launch of product, tips and
strategies for great product launches. WebMaxy analyzer is one of the most
recommended tool to launch and track great product in the market.
Schedule a call with our experts to learn more about WebMaxy Analyzer, or email us
at sales@webmaxy.com.

11. The ultimate guide to product launch
Maximize your product’s impact: Essential tips and strategies for launching
with success!
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Product launch FAQ’s
What is product launch strategy?
Launch of product strategy is the process of planning the marketing efforts and
promotion to launch a new product in the market.
What is marketing plan for product launch?
A product launch marketing plan is a three-stage promotion strategy in which
different organic and paid marketing campaigns are created with the aim of creating
product awareness and to ensure a successful product launch.
What are the three types of product launch?
Below we have given the three types of product launch:
– Breaking In
– Breaking ground
– Brand expansion
How to market new product launch?
You can market a new launch of product in the following ways:
– Give an introductory offer
– Contests and giveaways
– Create a referral program
– Social media posts
– Paid marketing campaigns