Kefentech is introducing a new transdermal pain relief patch for the Egyptian market. The document discusses Kefentech's objectives to become the market leader and increase brand awareness, especially among pharmacists and customers. It analyzes Kefentech's strengths, weaknesses, opportunities, and threats. The target audience includes pharmacists, doctors, the elderly, athletes, pregnant women, and fasting people. Kefentech will position itself as the long-lasting pain killer and market leader. Promotion strategies include radio advertisements, print media, and direct marketing. Five radio advertisement scripts are proposed focusing on different audiences and occasions like Ramadan.
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
My Presentation in Inbound Age 2014 event which is entitled "Linchpin". Linchpin is some one who is indispensable in any business, he is the opposite to the idea of "Factory Labor". That definition was described for the first time by Seth Godin, You can know more about that concept through the presentation.
Great communicators are well recognized in every organization. So are the poor ones. Which one are you?
Communicating well involves more than just good presentation or writing skills or writing skills have a keynote speech I love doing called. You have to think about the science of communicating: the preparation, the delivery,.the follow-up.
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
My Presentation in Inbound Age 2014 event which is entitled "Linchpin". Linchpin is some one who is indispensable in any business, he is the opposite to the idea of "Factory Labor". That definition was described for the first time by Seth Godin, You can know more about that concept through the presentation.
Great communicators are well recognized in every organization. So are the poor ones. Which one are you?
Communicating well involves more than just good presentation or writing skills or writing skills have a keynote speech I love doing called. You have to think about the science of communicating: the preparation, the delivery,.the follow-up.
This is a slide presentation from a TV training class conducted by Austin Petersen, editor of The Libertarian Republic and Chief Executive Officer of Stonegait LLC.
This class is to teach people how to get booked on television news, and how to act when they are on.
How a digital video is different from a TVC? Can we plan for a viral video? What does video distribution mean?
Some basic principles I have learned over time and sharing here
Download all the decks at
https://www.yawp.agency/private-access
https://www.linkedin.com/company/26586622/admin/
https://www.linkedin.com/in/massimilianolafranca/
In a time... where promos are the blood, sweat and essence of television, the game has changed. Insights, concepts and campaignability is the very key of creating awareness and making communication jump from platform to platform. From users to audiences. From linear to the long tail. From second screen to first. From now to the end of time. Or at least the end of the rights.
This presentation gives you the insights to insights and the concept of concepts. And how to build your thinking and work around campagnability. Securing what you make is not just television - but more like a present vision.
Evaluation of a radio advert made in our Meida studies a-level course, talks about the faults and improvemnets we could make as well as the highlights of the radio advert.
Personal care distriution company development include
- Marketing planning
- sales team development
- ERP system development
- develop distribution channels
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
What is that ?
“This guide will help you in your product management plan/marketing plan/brand development plan even personal development plan.”
more about me see:
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
#AbdelRhman Tantawy
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This Ultimate model of branding, a term
often used in business, marketing and design.
We attempts to present a comprehensive model of brand. It is framed around four main ideas:
1) a brand is more than a name or symbol
2) creating a great customer experience is
the essence of good branding
3) perceptions of a brand can be measured
4) brands are a form of sign
The 21 Survival Rules
Rule 1: DON’T TALK TOO MUCH, YOUR MOUTH 'LL GET YOU KILLED
Rule 2: If you need something, Do it , just do it
Rule 3: The Only easy day was yesterday .
Rule 4: It is important to know when to stop.
Rule 5: The future Starts today.
Rule 6: In public bathroom, check water first
Rule 7: Take care,, there is no innocent woman
Rule 8: When the rate of change outside exceeds the rate of change inside, the end is in sight
Rule 9: Never pass cars from the right .. (mat5odsh 3’orza ymeen)
Rule 10: Rated
Rule 11: Rated
Rule12: Enjoy the little things
Rule 13: Be nice for nerds, you will work for one someday
Rule 14: Rated
Rule 15: Stuck on October Bridge Stay On October Bridge.
Rule 16: Rated
Rule 17:
When Stranded at Sea, Drink Your Own Pee
Rule 18: Plan or be planned for
Rule 19: Rated
Rule 20: Rated
Rule 21: Failing give you strength, and your pain is your motivation.
* Rated Rules will not released in public. for privet content.
** following the Rules will ensure your survival within limited duration.. it must be updated every 2 years
*** Rule 6 can be applied in New Cairo and Sheraton due to water system situation.
**** Nerds means highly educated with too much non-interesting information.
By: AbdulRhman Tantawy || Unknown
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Overview
• KEFENTECH is a new product to
Egyptian market .
• Kefentech is a transdermal patch can
be used while fasting.
• Safety of Kefentech make it drug of
choice for pregnant , elderly,
asthmatic patient …. Etc
by:aa.tantawy
3. Objective
• Be Market leader for analgesic anti-
inflammatory plasters.
• Brand awareness between :
1. Pharmacists
2. Our costumers ..
• Educate the market about new product
features and indications .
• PUSH our product for trying .
by:aa.tantawy
4. TOWS analysis
S W
•Fast
•New product
•Long lasting
•Safe
•Open market •Focus our ad. before/in
O •No competition Ramadan. •Educts the market
•Ramadan •Make strong position .
•Appear of new
T competition soon. •positioning •Branding
by:aa.tantawy
5. Target
– Pharmacist and doctors.
– Direct costumer
• Elderly
• Athletic
• Pregnant woman
• Fasting people .
by:aa.tantawy
6. Positioning
– As the 1st “market leader” and the best.
– The long lasting pain killer.
by:aa.tantawy
7. Promotion
• We’re going to use 3 ways ad. tools.
1. Audio media in FM radio
2. Press and in store printing.
3. Direct marketing .
• Don’t use sale promotion … will
decrease our product image …
by:aa.tantawy
9. Idea generation
“Past it and relax”
Past it: to inform that relax: coming from
our product is a the 1st impetration to
transdermal patch the drug … also
not orally … reflect the fast onset
differentiation of action and long
between other duration.
heavy competitor …
by:aa.tantawy
10. Concept
• new product need too attractive ad. To start word of
mouth and audient catching words. So using funny ad.
• Adding our position :
• long duration of action.
• Powerful effect
• fast onset of action .
• Emergence indication that can help you any time any where .
• Safety for pregnant .
• Kefentech don't break your feast.
• End the ad. With formal slogan with formal voice to
inform the customer about indications of the product.
by:aa.tantawy
12. Creative idea
• It will be conversation between two
persons in the street.
• Trusting the product efficacy .
• use historical character to add long
duration of action.
by:aa.tantawy
15. Creative idea
• Using Egyptian persons from “als3eed”
makes good communication between
Egyptian market and our product ( ice-
break) .
• The idea is a conversation between a
bay and his father , the boy falls from
garden’s wall and start conversation in a
funny way
by:aa.tantawy
18. Creative idea
• For elderly segment we use grand
father as a symbol.
• Boy and his grandfather .the boy see
our patch on his grand arm so ask
“what is that!!” … and ad. Begin.
by:aa.tantawy
21. Concept
• using pregnant woman because they
need safe product for low-back-pain .
• Long duration of action also needed in
this case.
• Ad. Take place between group of ladies
and one complains from low-back-pain .
by:aa.tantawy
24. Creative idea
• Make a special ad. For Ramadan to inform
Egyptian market .
• Because it’s a new information to most of
customers so we going to use pure , clear ,
simple ad. Make serious as match as we can .
That will increase our credibility.
• Ad informed as a news or spot information.
by:aa.tantawy
27. Flyers & drop cards
• Flays in Egyptian Arabic language placed in all
distribution channels.
• Content : clear and simple indications and
advantages.
• Due to the new dosage form of pain killer , so use
design looks like the patch itself from the back…
and the info written in the front .
• The Stand appear like human back with a patch
(also the place of flyers)
by:aa.tantawy
28. PHARMACY STAND
PS
ATt
i a
d
n RA
EX
L
Y
O
U
R
L
F
I
E
KEFENTECH30mg PLASTER
Ketoprofen
by:aa.tantawy
29. Flyer ( front )
KEFENTECH
Ketoprofen 30mg
PLASTER
Ankle Hand Back pregn
nee elderly
pain pain pain ancy
by:aa.tantawy
30. Flyer ( back)
PAST it
and RELAX
KEFENTECH PLASTER
Ketoprofen 30mg
by:aa.tantawy