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An asset tracking system is a technique to monitor an organizations assets more efficiently to enhance customer service and improve equipment longevity. Grab our Integrating asset tracking system to enhance the operational effectiveness template. It is expertly crafted to keep track of purchases to strengthen security and IT safety. Our IT asset management deck provides the latest technology trends for keeping track of assets. It involves the current scenario of an organizations asset and inventory management systems. Additionally, our Inventory management system PPT offers essential methods of an asset tracking system such as RFID tags, barcode scanning, Bluetooth low energy, near-field communication, and more. It further showcases detailed working and key benefits of implementing these systems. Furthermore, our RFID integration module includes a workflow chart and the roles and responsibilities of the HR manager and team. It contains cost analysis and comparative software assessment for enhancing overall performance. Lastly, our Asset management template exhibits the KPI dashboards and impact analysis for measuring the effectiveness of implementing a tracking system. Get instant access.
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The primary objective of Amazons business strategy is to meet customer demands by providing an exceptional experience. Our professionally designed How Amazon Generates Revenues Across the Globe template presents an overview of Amazons marketing strategy, including partnerships, initiatives, marketing activities, and brand positioning. The deck focuses on gaining a competitive advantage by showcasing the progress Amazon has made over the years, such as their successful IPO investment, performance progress, and managing competition. The Amazon Business Strategy module shows the companys performance in managing SWOT analysis, BCG matrix, and VRIO analysis. The PPT also includes an assessment of Amazons marketing mix, advertising strategy, and business model to enhance revenue and market share. Additionally, the template presents the selling process across the platform, financial review, and future predictions. Finally, it showcases the critical executives associated with Amazons core team. Gain access to this powerful template now and unlock Amazons business strategy secrets.
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Event marketing is a strategy used to create awareness of a companys products or services through direct customer engagement. Check out Our Guide for an Effective Event Marketing template. It has been carefully designed to help companies engage their target audience effectively. Our Social Media Advertising deck highlights the benefits, emerging trends, and statistics of event advertising while also addressing common challenges faced by marketers, such as audience engagement and converting pre registrants to attendees. Our Conference Marketing PPT covers virtual and physical events, including webinars, live streaming, tradeshows, and conferences. It also provides insights on social media platforms used for promotion and outlines critical steps in event marketing, including goal setting, management checklists, activity management, audience attraction, and performance evaluation. Lastly, our Audience Engagement module details the marketing team, impact, and advertising channel costs. Access our resources today and take your event marketing to the next level.
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
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Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...SlideTeam
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...SlideTeam
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
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Sports marketing involves promoting goods and services through sporting events, endorsement of athletes and teams, etc. Grab our Comprehensive guide to sports marketing strategy template. Its primary purpose is to promote sporting goods and equipment through multiple channels to improve the overall lifestyle of customers and sporting fans. Our Sports brand advertising deck provides a general overview of sports marketing along with processes, challenges, trends, etc. It offers access to multiple strategies that can help sports retailers increase customer experience, club sponsorships, and overall brand recall these include athlete branding and digital sports brand promotion. Additionally, our Sports marketing programs PPT contains slides that can guide sports brands on utilizing the eSports industry as an opportunity to promote their products. It further helps the firms to sponsor famous eSports teams, host related events, and deploy advergaming for immersive customer experience. Furthermore, our Athlete branding module offers content that can guide marketers to track sports advertising campaigns. Lastly, it can help assess the performance of the above strategies through impact analysis, KPIs, and dashboards. Get access now.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
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"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
2. Agenda
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3. Product Idea Screening
New Product Analysis
Tools & Techniques
Market Analysis
Development Plans
Branding & Repositioning
Cost Analysis
Product Feasibility & Review
Product Lifecycle
3
Outline
4. 01 New Product Introduction
04 External Sources of Ideas
05 Internal Sources of Ideas
02 New Product Detailed Overview
03 Understanding Customer Needs
06 Product Roadmap
Product Idea
Screening
4
5. 5
โ Explain the product idea in detail for
e.g. Requirement of the product
โ Technology used
โ Benefits
Product Details
Explain the product idea
in brief: e.g. to lock and unlock
door from your smartphone
New Product
Introduction
Now is the best time to
explain your product
idea in an effective
manner so that the
audience gets
immersed in it right from
the beginning
6. New Product Detailed Overview
Profitability Analysis
โ Expected profitability
(Magnitude ; E. G. NPV )
โ Return(e.g. IRR)
โ Payback Period
โ Low cost and fast to do
Synergies
โ Market synergies
โ Technological synergies
โ Manufacturing/processing
synergies
Product Advantage
โ Unique benefits
โ Meets customer needs
better
โ Value for money
Technical Feasibility
โ Technical gap
โ Complexity
โ Technical uncertainty
Market Attractiveness
โ Market size
โ Market growth
โ Competitive situation
This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively
6
7. 03When they buy: Understand the purchasing
cycle of your customer
04What they do: Understand their occupation and
interest?
05Understand your customer: are they a
small private company or a big MNC?
01What they expect of you: if your
customers expect reliable delivery and you don't
disappoint them, you stand to gain repeat business
02How they buy: Website, App, in-person?
Understanding
The Customer
Needs
7
8. 8
Learning
From
Overseas experience transferring foreign products
Comp-
etitors
Learning from competition
Long
Range
Studies
โFalloutโ form predictions of changing economic and
social conditions
Market
Gap
Analysis
Analysis of existing product perceptions
Consumer
Activity
Analysis
Studying activities to identify unsatisfied needs
Market
Research
Locating areas of consumer dissatisfaction with current products
Some possible
sources of data has
been listed out to
give you a fair idea,
and it can be altered
as per your
requirement
External
Source of
New Product
Ideas
9. Sales Force
Innovation
Group Meetings
Research and Engineering
โ Product Testing
โ Product Enhancement
โ Brainstorming
โ Accident
Stockholders
Employee
Suggestions
Management
โ Strategic Planning
โ Marketing Manager
InternalSourcesof
NewProductIdeas
9
10. Product Roadmap
Q1
FY18 Product Launch
Q3
FY18
Bootstrap Upgrade
Q2
FY18 Tech Support Portal
Q1
FY19 Data Logging
Module
Q2
FY19 Chrome Support
Q3
FY19 Public API
10
11. Product Roadmap
Q1 FY18
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Product
Launch
Q3 FY18
Bootstrap
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Q2 FY19
Chrome
Support
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Q2 FY18
Tech Support
Portal
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Q1 FY19
Data Logging
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Q3 FY19
Public
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12. 01 Detailed Analysis
02 Category Analysis
03 Category Analysis - Example Slide
04 Porterโs Five Forces Analysis
New Product
Analysis
12
13. Detailed Analysis
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Weaknesses
W
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Features
F
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Benefits
B
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Strengths
S
13
14. Category Analysis
Consumption Drivers
โ Are the products packaged and sold in a way to
encourage single- serve consumption or sharing?
โ Is there focus on the convenience of the product?
โ Do health claims encourage the consumer to
purchase the product โif so what are the health
trends focused around losing weight, added vitamins?
Packing formats types & materials
โ What is the most common pack size in the category?
โ Are products sold individually or in multipacks?
โ If products are sold in multipacks what is the number
of products in a pack?
โ Do multipacks format products differ in size to those
sold individually?
โ What material is used for packaging
Positioning Claims/trends
โ What are the common claims made by products in
the category- for example, no added sugar, GM
free perfect for lunchboxes, 5-A-day etc.?
โ What are the key themes of the claims-health,
convenience?
Price
โ What is the price in the category (lowest-highest)?
โ What is the average price in the category?
โ Does the price premium change according to the
size of the product?
Once the concept has
been tested and
finalized, a business
case needs to be put
together to assess
whether the new
product/service will be
profitable
An example of a
business case has been
mentioned on the next
slide
14
16. Porterโs Five Forces Model
Bargaining Power of
suppliers
Power 1
Power 2
Bargaining Power of
Buyer
Power 1
Power 2
Barriers to Entry
Barrier 1
Barrier 2
Substitutes
Substitutes 1
Substitutes 2
Intensity of
Rivalry
Its a framework for analyzing
the level of competition
within an industry and
business strategy
development to derive five
forces that determine the
competitive intensity and
therefore the attractiveness
of an industry
16
18. Introduction
Researching, developing
and then launching the
product.
Growth
Sales are increasing
at their fastest rate.
Maturity
Sales are near their
highest, however the rate of
growth is slowing down.
Decline
The final stage of the
cycle, sales begin to fall.
Product Life Cycle Stages18
19. Introduction Stage
High Cost Per
Customer Acquired
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Innovators Are
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Little
Competition
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Negative
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Low
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Cost Targets Competition Profits Sales
This stage of the cycle
could be the most
expensive for a
company launching a
new product in which
these 5 factors play a
key role
19
20. Growth Stage
01
02
03
04
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Pricing
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Distribution Channels
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Product Quality
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Promotions
The growth stage is
typically characterized by
a strong growth in sales
and profits, and because
the company can start to
benefit from economies of
scale in production, profit
margins will increase
20
21. Sales (Peak Sales)
Costs (Low cost per customer)
Profits (High Profits)
Marketing Objectives (Maximize profit
while defending market Share)
Product (Diversify Brand &
Models)
Price (Price to match or best
competitors)
Distribution (Build more
intensive distribution)
Advertising (Stress brand
differences & benefits)
Characteristics
Sale is at peak so:
โข Enhance product features to
make it more appealing than
competitors
โข Reduce prices due to stiff
competition
โข Promote the factors
differentiating your product
from others
21
Maturity Stage
22. Sales (Declining Sales)
Costs (Low cost per customer)
Profits (Declining Profits)
Marketing Objectives (Reduce
expenditure & milk the brand)
Product (Phase out weak items)
Price (Cut Price)
Distribution (Phase out
unprofitable outlets)
Advertising (reduce only to
loyal customers)
Characteristics
Decline Stage Sale is declining so:
โข Maintain The Product,
Possibly Rejuvenating It By
Adding New Features And
Finding New Uses
โข Reduce Costs And Continue
The Offer
โข Discontinue The Product
22
24. BCG Matrix
High
HighLow Market Share
MarketGrowth
Low market share and high growth.
Value to business uncertain
Question Mark
High in market share and growth.
Likely best-performing product in
portfolio. Nurture sales
Star
High in market share, low in
growth. Use profits to fund NPD
Cash Cow
Low in market share and growth.
Consider renovating or divesting
product
Dog
There are two axes. The horizontal axis
measures market share from low to high;
the vertical axis measures market growth
from low to high. Apply this criteria to
each product you sell in order to plot
them on the chart. Wherever possible
use market and sales data; for example,
you could compare growth in sales
against the growth in the total market. In
the absence of data, use your best
judgment
24
25. Ansoff Matrix
New
Products
New
Existing
Markets
Selling new product to new
markets
Diversification
Selling more of your existing
products to existing customers
Penetration
Selling new products to
existing customers
Product Development
Market Development
Selling existing products to
new customers
Use the matrix to help you consider your
strategic options and determine the
necessity for new product development.
For example, your market analysis may
conclude that there is plenty of
opportunity for selling your current range
of products to your current range of
customers by penetrating the market with
promotional strategies, such as multi-buy
offers, to build loyalty
25
26. What does he/she Think and Feel?
โ What really counts
โ Major preoccupations
โ Worries and aspirations
What does he/she Say and Do?
โ Attitude in public
โ Appearance
โ Behavior toward others
What does he/she See?
โ Environment
โ Friends
โ What the market offers
What does he/she Hear?
โ What friends say
โ What boss says
โ What influencers say
26
โ Feels โ FrustrationsPain Gain โ Wants/needs โ Measure of success
Empathy Map
First, brainstorm to come up with all
the possible customer segments to
whom you might want to sell your
product. Choose the customer that
you think is most likely to buy your
product. Give them a name and
some demographic characteristics,
such as marital status, income,
children and so on. Then, using the
diagram answer the following six
questions:
27. Kano Map
Very
satisfied
Very
dissatisfied
Need
executed poorly
Need
executed well
Excitement
Attributes
Performance
Attributes
Threshold
Attributes
Time
The model is divided into three distinct
categories:1. Must be (basic) attributes.
These are taken for granted attributes that the
product must have and if they are unfulfilled
consumers may be dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and dissatisfaction
when not fulfilled. 3. Attractive (excitement)
attributes. Their absence does not cause
dissatisfaction but their presence can delight
customers
27
29. Market Segmentation
Geographic
โ Region : Your Text Here
โ Country : Your Text Here
โ Population : Your Text Here
โ Climate : Your Text Here
โ Age : Your Text Here
โ Gender : Your Text Here
โ Nationality : Your Text Here
โ Ethnicity : Your Text Here
โ Occupation : Your Text Here
โ Income : Your Text Here
โ Family Size : Your Text Here
Demographic Psychographic
โ Lifestyle : Your Text Here
โ Personality : Your Text Here
โ Values : Your Text Here
โ Interest : Your Text Here
Behavioral
โ Brand Loyalty : Your Text Here
โ Benefits Sought : Your Text Here
โ User Status : Your Text Here
โ Usage Rates : Your Text Here
โ Occasion : Your Text Here
โ Readiness to Buy : Your Text Here
29
30. Product Market Mapping
Product Market Map
Less More
LessMore
Marketattractiveness
Competitive Strength
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Best fit product line for the
client
Client is all advised to enter this
product line
Move the circles and
the text boxes as
per your companyโs
competitive strength
& market
attractiveness
30
31. Competitive Strategies
CompetitiveEdge
Overall Low-cost Provider
Strategy
When a firm sets out to become the low
cost producer in its industry
Broad Differentiation
strategy
When a firm seeks to be unique in its
industry along some dimensions that are
widely valued by buyers
Focused Low Cost Strategy
When a firm seeks a cost advantage in
its target segment
Focused Differentiation
Strategy
When a firm seeks differentiation in its
target segment
NarrowTargetBroadTarget
Lower Cost Differentiation
Competitive Advantage
31
32. Market Attractiveness
Strong Medium WeekMediumHighLow
Business PositionMarketAttractiveness
High Attractiveness
Medium Attractiveness
Low Attractiveness
Move the circles as
per your companyโs
market
attractiveness &
business position
32
33. 01 Manufacturing Plan
04 Marketing Communication Plan
05 Digital Marketing Plan
02 Operations Plan
03 Marketing Launch Plan
06 Budgeting Plan
Development
Plans
33
34. Manufacturing Plan
Task Month Oct Nov Dec Jan Feb Mar Apr
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35. Operations Plan
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial And Admin
35
36. Marketing Launch Plan
Create Press Release
01
Update The Website02
Use Twitter03
Garner Endorsements04
Use Advertising
05
Build Demand 06
Create Email Contests 07
Attend Tradeshows 08
36
37. Marketing Communication Plan
Marketing
Communication
Plan
Direct Marketing
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Public Relations
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Personal Selling
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Sales Promotion
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37
38. Digital Marketing Plan
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search Initiative
#6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
38
39. Budgeting Template
S.NO 01 02 03 04 Totals
1. Public Relations
PR Form $45
Press Release Development $45
Review Program $90
Total Public Relations $. $. $. $. $180
2. Web Marketing
Google As Words Program $80
Microsoft As Program $90
Yahoo As Program $40
Total Web Marketing $. $. $. $. $120
3. Advertising
Creative Development $45
Radio Advertising $25
Total Advertising $. $. $. $. $160
39
41. Repositioning A Product
โ Involves promoting new & alternative product uses.
โ Revitalizes product by building a new character.
โ In same instances, leads to a new sub category.
Among Existing Customers
โ Presenting product with a different twist to
entice new customers, and minimize
alienating current users.
โ In some instances, leads to a new
category
To new Consumers
41
42. Repositioning StrategyTargetMarket
SameDifferent Product
Same Different
Image
Repositioning
Intangible
Repositioning
Tangible
Repositioning
Product
Repositioning
Rationale Behind The Strategy:
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42
43. Building Brand Preference
Factors Potential Customers 1st Time Customer Loyal Customer
Acquisition Cost
Advertisement
Social media presence
Sponsor public events
Freebies
43
46. Marketing & Launch Cost Analysis
46
Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000
Approximately 40,000 Students Attend A
College 1
Guerrilla Marketing $40,000
Approximately 130,000 People Will Be
Exposed 1,3
Social Media
So
(FREE)
Approximately 1 Billion Accounts Exist
2,3
Pay with a Tweet $8,000
Approximately 175 Million People
Worldwide Have A Twitter Account 3
Promotional Video $3,000
You Tube Is Used 30 Billion Minutes Per
Month,
46
47. Business & Financial Analysis
Investment Idea 1 Idea 2 Idea 3
Equipment Rs.15.00 Rs.20.00 Rs.25.00
Land Cost Rs.5.00 Rs.7.00 Rs.9.00
Interior Cost Rs.20.00 Rs.25.00 Rs.30.00
Employee Cost Rs.2.00 Rs.4.00 Rs.6.00
Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00
Other Cost Rs.6.00 Rs.8.00 Rs.10.00
Total Rs.78.00 Rs.99.00 Rs.125.00
47
49. Feasibility Review
Comments On
Feasibility Of Product
Comments On
Feasibility Of Product
Comments On
Feasibility Of Product
Comments On
Feasibility Of Product
Comments On
Feasibility Of Product
Project
Analysis
Scheduling
Requirement
Feasibility
Legal
Requirement
Feasibility
Economic
Feasibility
Operational
Feasibility
Technical
Feasibility
49
51. Alpha & Beta Tasting Timelines
Alpha Testing
Done in a lab type environment
Target Date:
15th September
Beta Testing
Includes a limited group of
users outside of the company
Target Date:
15th December
Full Scale
Show
Target Date:
15th March
51
52. Product Quality Check
50%
Bad
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Poor
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Average
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Good
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Excellent
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Rate the productโs
quality as per the alpha/
beta testing done in the
previous slide
52
53. Launch Monitoring Dashboard
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Customer Satisfaction
80%
High
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Return on Investment
20%
Low
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Target Units Sold
45%
Medium
53
56. 56
Our
Mission
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57. 57
Meet Our
Awesome Team
John Smith
Financial Manager
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Julie Hill
Marketing Manger
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AboutUs
58
59. 59
Vision
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Mission
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60. Comparison
50%
60%
Male
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Female
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61. Financial
60%
Minimum
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80%
Medium
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90%
Maximum
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61
63. Timeline
Start
20132012
2010
2011
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64. Timeline Continuedโฆ
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END
2015
2017
20162014
64
66. 0
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FY '16 FY '17 FY '18
SalesinPercentage(%)
โ Product 1
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Bar Graph
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FY' 11FY' 12FY' 13FY' 14FY' 15FY' 16FY' 17FY' 18
GrowthRate(%)
MarketSize(RMB100Million)
โ Product 1
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Combo Chart
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01-05-2017
01-06-2017
01-07-2017
01-08-2017
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