This document outlines plans for a new "Vebix lemon & herbs - LITE" product line targeting upper-tier consumers. It discusses creating a lighter formula aimed at men and women ages 22-60 seeking more natural deodorants. The line will include roll-on, spray, and splash products packaged in silver or black textures. Branding elements like logos, colors, typefaces, and icons are presented for the male and female collections. Product designs show artwork promoting the alcohol-free, sensitive, vitamin-enriched formula.

1. February 2016
Vebix lemon & herbs - LITE
Men & Women

2. Important!
These guidelines introduce our brand identity across a
wide range of touch points…
So please check before you touch anything!
Please don’t use the brand until your senior
management team has approved using it.
We know it’s tempting to start using the new brand
straight away, but it sends out a powerful, important
new message about our company – and that’s a change
that we must handle with care.
Thank you for your patience!

3. 01Introduction

4. INTRODUCTION
Creating new line for Vebix line
(LITE) with lemon and herbs concept,
targeting new segment.
The Market
Deo-market for cream is going to be
trapped in lower tier consumer.
That’s why need to evolve this market
to maintain our position and a high
quality brand + can be used for upper
tier consumer.
Vebix
lemon & herbs
Lite

5. Target consumer
Will be premium than MAX cream.
premium price
- Upper tier consumer looking for more soft light formula to solve body odor problem.
Age group As it is safe and can be used for
sensitive skin and area.
Status Male & Female
Class A- & B
Consumer
behaviour
Price
range
22-60 yrs.
A B C D E F
More safe and natural based
product consumer seeker.

6. Women

7. 02Identity
Elements

8. Logo

10. COLOR PALETTE
Female Palette

11. Typeface - English
Gotham Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!;:/?,.@•%&*()£’<+>”©
Gotham Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!;:/?,.@•%&*()£’<+>”©
A
g
A
g

12. + =
The Pattern

13. the elements
+ =

14. the elements

15. Icons

16. The finish
Silver texture white matte texture

17. 03Product
design

18. Artwork
ALCOHOL FREE - SENSITIVE
L I T E
VITAMIN
ENERGY
A+B5+E
LEMON & HERBS
WHITENING
CREAMDAYS3

19. Packaging
04

20. Lite cream- 30gm

21. Roll-on

22. Spray - 200ml

23. Body splash - 165gm

24. The Full Collection

25. men

26. 05Identity
Elements

27. Logo

29. COLOR PALETTE
male Palette

30. Typeface - English
Gotham Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!;:/?,.@•%&*()£’<+>”©
Gotham Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!;:/?,.@•%&*()£’<+>”©
A
g
A
g

31. the elements
+ =

32. The finish
Silver textureRough texture
to fit men behaviour
Black metal texture

33. 06Product
design

34. Artwork
L I T E
VITAMIN
ENERGY
A+B5+E
LEMON & HERBS
KILLS BACTERIA
PROTECTION
HOURS
24
A L C O H O L F R E E - S E N S I T I V E

35. Packaging
07

36. Lite cream- 30gm

37. Roll-on

38. Spray - 200ml

39. The Full Collection