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Vebix Deodorant Brand development and face-lift
This document outlines plans for a new "Vebix lemon & herbs - LITE" product line targeting upper-tier consumers. It discusses creating a lighter formula aimed at men and women ages 22-60 seeking more natural deodorants. The line will include roll-on, spray, and splash products packaged in silver or black textures. Branding elements like logos, colors, typefaces, and icons are presented for the male and female collections. Product designs show artwork promoting the alcohol-free, sensitive, vitamin-enriched formula.
Vebix Deodorant Brand development and face-lift
- 1. February 2016 Vebix lemon& herbs - LITE Men & Women
- 2. Important! These guidelines introduceour brand identity across a wide range of touch points… So please check before you touch anything! Please don’t use the brand until your senior management team has approved using it. We know it’s tempting to start using the new brand straight away, but it sends out a powerful, important new message about our company – and that’s a change that we must handle with care. Thank you for your patience!
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- 4. INTRODUCTION Creating new linefor Vebix line (LITE) with lemon and herbs concept, targeting new segment. The Market Deo-market for cream is going to be trapped in lower tier consumer. That’s why need to evolve this market to maintain our position and a high quality brand + can be used for upper tier consumer. Vebix lemon & herbs Lite
- 5. Target consumer Will bepremium than MAX cream. premium price - Upper tier consumer looking for more soft light formula to solve body odor problem. Age group As it is safe and can be used for sensitive skin and area. Status Male & Female Class A- & B Consumer behaviour Price range 22-60 yrs. A B C D E F More safe and natural based product consumer seeker.
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- 11. Typeface - English GothamLight abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£’<+>”© Gotham Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£’<+>”© A g A g
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- 16. The finish Silver texturewhite matte texture
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- 18. Artwork ALCOHOL FREE -SENSITIVE L I T E VITAMIN ENERGY A+B5+E LEMON & HERBS WHITENING CREAMDAYS3
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- 23. Body splash -165gm
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- 30. Typeface - English GothamLight abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£’<+>”© Gotham Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£’<+>”© A g A g
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- 32. The finish Silver textureRoughtexture to fit men behaviour Black metal texture
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- 34. Artwork L I TE VITAMIN ENERGY A+B5+E LEMON & HERBS KILLS BACTERIA PROTECTION HOURS 24 A L C O H O L F R E E - S E N S I T I V E
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