The document outlines Palmers Cocoa Butter's stretch mark activation plan for the Egypt market in 2012. The plan has two parts: 1) a scientific unite to increase doctor awareness and prescriptions of Palmers for stretch marks, and 2) direct consumer awareness campaigns. The scientific unite will involve medical representatives detailing doctors, with a focus on dermatologists, gynecologists, and nutritionists. Direct awareness efforts will include materials at pharmacies, health magazines, and sample packs for doctors. The overall goal is to position Palmers as an effective treatment for stretch marks prescribed starting in a woman's fourth month of pregnancy.
DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This document lists over 200 participating chain retail pharmacies that accept a prescription benefit card from Argus Health Systems, Inc. It provides tips for using the prescription benefit card including filling prescriptions in three steps, ordering mail service prescriptions, and saving money by using generic drugs when possible. The list is not exhaustive and pharmacies may be added or removed over time.
Tramdol and paracetamol tablets ip 37.5mg 325mg, 50mg 325mg taj pharma_smpcTajPharmaQC
Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaTaj Pharma : Uses, Side Effects, Interactions, Pictures, Warnings, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaDosage & Rx Info | Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaUses, Side Effects, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaIndications, Side Effects, Warnings, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharma- Drug Information – Taj Pharma, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharmadose Taj pharmaceuticals Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharmainteractions, Taj Pharmaceutical Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharma SmPC
This document summarizes key topics from the 3rd Annual Legal Regulatory and Compliance Forum on Over the Counter Drugs, including patent strategies in the OTC space. It discusses considerations for switching a drug from prescription to OTC or generic, such as identifying blocking patents and their status. It also covers patent filing strategies for OTC drugs, including purposes of filing and types of patents like formulations, dosage forms, and designs. Examples of patented OTC drug features are provided.
What is the otc market how to trade to make good profitsHuangLG88
The document discusses trading in the OTC (Over-The-Counter) market. It notes that while trading penny stocks in the OTC market can be lucrative, it carries high risks and requires discipline. It provides tips for successful OTC trading, such as having a clear plan, using stop-losses, not being overconfident, and taking profits when available. The document also outlines some common mistakes to avoid when trading OTC stocks.
The document discusses strategies for marketing over-the-counter (OTC) pharmaceutical products in India. It notes that the OTC market is growing faster than the traditional pharmaceutical market and that OTC products must be marketed like consumer goods to create consumer demand. Specific strategies proposed include improving packaging, using direct-to-consumer advertising to create "pull" demand, strengthening the OTC product portfolio, and implementing a multi-pronged marketing campaign utilizing various media channels.
Abdel-Rhman Attia Tantawy is a 27-year-old single Egyptian male who graduated with an MBA in Global Business from ESLSCA in 2012. He has worked in various marketing roles for companies such as Novartis Pharmaceuticals, Market Compass Communications, and Pyramids Cosmetics. Tantawy has skills in marketing planning, branding, product management, and data analysis. He is currently looking for a brand manager position where he can utilize his experience developing marketing strategies and plans.
DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This document lists over 200 participating chain retail pharmacies that accept a prescription benefit card from Argus Health Systems, Inc. It provides tips for using the prescription benefit card including filling prescriptions in three steps, ordering mail service prescriptions, and saving money by using generic drugs when possible. The list is not exhaustive and pharmacies may be added or removed over time.
Tramdol and paracetamol tablets ip 37.5mg 325mg, 50mg 325mg taj pharma_smpcTajPharmaQC
Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaTaj Pharma : Uses, Side Effects, Interactions, Pictures, Warnings, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaDosage & Rx Info | Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaUses, Side Effects, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj PharmaIndications, Side Effects, Warnings, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharma- Drug Information – Taj Pharma, Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharmadose Taj pharmaceuticals Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharmainteractions, Taj Pharmaceutical Tramadol Hydrochloride and Paracetamol Tablets IP 37.5mg/325mg; 50mg/325mg (Tramataj-A) Taj Pharma SmPC
This document summarizes key topics from the 3rd Annual Legal Regulatory and Compliance Forum on Over the Counter Drugs, including patent strategies in the OTC space. It discusses considerations for switching a drug from prescription to OTC or generic, such as identifying blocking patents and their status. It also covers patent filing strategies for OTC drugs, including purposes of filing and types of patents like formulations, dosage forms, and designs. Examples of patented OTC drug features are provided.
What is the otc market how to trade to make good profitsHuangLG88
The document discusses trading in the OTC (Over-The-Counter) market. It notes that while trading penny stocks in the OTC market can be lucrative, it carries high risks and requires discipline. It provides tips for successful OTC trading, such as having a clear plan, using stop-losses, not being overconfident, and taking profits when available. The document also outlines some common mistakes to avoid when trading OTC stocks.
The document discusses strategies for marketing over-the-counter (OTC) pharmaceutical products in India. It notes that the OTC market is growing faster than the traditional pharmaceutical market and that OTC products must be marketed like consumer goods to create consumer demand. Specific strategies proposed include improving packaging, using direct-to-consumer advertising to create "pull" demand, strengthening the OTC product portfolio, and implementing a multi-pronged marketing campaign utilizing various media channels.
Abdel-Rhman Attia Tantawy is a 27-year-old single Egyptian male who graduated with an MBA in Global Business from ESLSCA in 2012. He has worked in various marketing roles for companies such as Novartis Pharmaceuticals, Market Compass Communications, and Pyramids Cosmetics. Tantawy has skills in marketing planning, branding, product management, and data analysis. He is currently looking for a brand manager position where he can utilize his experience developing marketing strategies and plans.
The document discusses pharmaceutical branding strategies. It outlines objectives like improving brand equity and expanding market share through branding plans. It describes branding capabilities like brand strategy, design, and implementation. The document also outlines branding processes, elements, action plans, costs, and contact information for branding services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
This document contains a marketing campaign proposal for the drug Zithrokan in Egypt. The proposal includes a situation analysis of the market and competitors. The objective is to increase Zithrokan's market share through branding, positioning, and indication hammering. The action plan is a two-year campaign involving branding the drug, shifting its positioning, and targeting competitors. Materials like brochures, flyers, and education tools will help promote the drug's benefits and increase prescription among doctors.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This document provides a portfolio of case studies from a branding development agency. It includes 10 case studies spanning various industries like pharmaceuticals, technology, and more. Each case study outlines a client's branding challenge and the proposed branding solution developed by the agency. The case studies include new logos, branding guidelines, marketing campaigns, and other branding deliverables. The document emphasizes that the agency develops branding plans and expresses client ideas through innovative concepts and design work. It also states that the brand is everything.
The document discusses branding and brand development. It defines what a brand is and explains why brand development is important. It outlines some of the key elements of brand development, including branding strategy and brand identity. The document also discusses the branding process and emphasizes the importance of differentiation, collaboration, and innovation in developing a strong brand.
Kefentech is introducing a new transdermal pain relief patch for the Egyptian market. The document discusses Kefentech's objectives to become the market leader and increase brand awareness, especially among pharmacists and customers. It analyzes Kefentech's strengths, weaknesses, opportunities, and threats. The target audience includes pharmacists, doctors, the elderly, athletes, pregnant women, and fasting people. Kefentech will position itself as the long-lasting pain killer and market leader. Promotion strategies include radio advertisements, print media, and direct marketing. Five radio advertisement scripts are proposed focusing on different audiences and occasions like Ramadan.
The document outlines Glory's 2010 marketing campaign to introduce a new image and attract new customers. The integrated marketing campaign includes various offline and online channels. Offline activities include road shows at clubs, malls, universities, and bus tours to promote the brand and educate consumers. Online efforts include a website, social media, and digital advertising. The goal is to position Glory henna as a natural alternative to chemical hair dyes through educational initiatives targeting pharmacies, hair dressers, and consumers.
The document summarizes a two-day sampling activity for ShaveCode in Cairo, Egypt. On day one, 10,000 samples were distributed in Rehab City at locations like the food court and malls. On day two, 15,000 samples were distributed across Nasser City and Heliopolis at various clubs, malls, and streets. Photos were included from each location showing consumers sampling the product.
This document discusses marketing materials for a new asthma medication called Activent Capsule. It provides suggestions for key messages to include in promotional materials such as emphasizing the brand name, dosage, advantages like ease of use and protecting from asthma attacks, and instructions for usage. A variety of promotional items are also proposed, such as brochures, stickers, air fresheners, mugs, and personalized peak flow meters, to help raise awareness of the new brand among doctors.
The document provides guidelines for brand development and market development. It discusses how developing a strong brand image through branding strategy and integrated marketing communications can provide a competitive edge. The objectives of brand development are to improve brand equity, image, and market share. Market development aims to widen the customer base to sell more products through techniques like introducing new products/services or expanding to new customer segments. The document outlines the brand development and market development processes and emphasizes the importance of planning in achieving results quickly and cost-effectively.
The document outlines a communication strategy for a product called NAPIFIT. It begins by noting the market situation has many competitors and the target segment does not recognize many brand names. The strategy has two phases - a branding phase focused on brand awareness using catchy materials across TV, radio, press, online and other channels. The second phase will remind and inspire people to use the product. Key messages will be that the red pack "makes you love better." The budget allocates most funds to TV production and airing, with additional allocation to radio, online, press, pharmacy materials and other channels to maximize awareness of the new product.
Losec is a medication for relieving stomach pain. The document presents three concepts for marketing Losec. The first concept portrays the stomach as expressing its need to relax and stop pain, which Losec can provide. The second concept positions Losec as the original and most trusted treatment, as doctors have confidence in it. The third concept urges people not to suffer when Losec is available to relieve severe stomach pain and keep it calm.
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
The document discusses a marketing campaign for the migraine medication Zomig in the Egyptian market. The objectives are to raise awareness of migraine symptoms, position Zomig as easy to use, and increase the small market size. The campaign proposes using a fun cartoon character, Dr. Zee, to educate through radio ads, a pharmacy program, and print press about the differences between headaches and migraines and Zomig's benefits. The character and educational materials will help doctors and patients better understand migraines and recall Zomig.
Viagra Promotion Strategy Mod 23rd April 09Siddharth Soni
The document discusses strategies for promoting Viagra in the Indian market. It notes that Viagra faces competition from generic brands and has low market share despite high brand awareness. It analyzes barriers to growth such as conservative attitudes towards sexual health in India. The proposed strategy is to market erectile dysfunction as a common problem through encoded messages in cinema halls, banners, and posters to generate curiosity and prompt SMS inquiries about treatment options.
The document provides an integrated marketing communications plan to promote Fayrouz soft drink brand during the summer season. The plan includes segmentation targeting adults aged 10-35 in key cities. Strategies use a push-pull approach combining increased distribution with a mass promotional campaign. Tactics proposed include TV, radio, outdoor, print, online, and event marketing. The budget totals over 6 million Egyptian pounds focused on summer campaigns and activities to maintain brand perception and refreshment positioning.
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
Rise of Retail Chemist Power in India - MedicinMan Anup Soans
With increasing push towards generics being mandated by government of India and Medical Council of India and Civil Society, Will the Retail Chemist emerge stronger in his bargaining power?
Benham Pharmaceuticals Ltd is analyzing the market for Bispep, a bismuth subsalicylate medication, in Bangladesh. The market size for bismuth subsalicylate in Bangladesh is 54205549 with a growth rate of 14.5%. The document lists common doctor types that prescribe bismuth subsalicylate and common side effects patients may experience when taking it, including black tongue, black stool, ringing in the ears, and constipation. It also shows the brand names and manufacturing companies of some major competing bismuth subsalicylate drugs in Bangladesh.
Sun pharma- A complete company review, analysis of crisis and realistic recom...TilikaChawda
Sun pharma has been the most talked about Indian pharma company for being in the news several times for its unresolved issues with the US FDA regarding the Halol and Mohali plant.
This presentation has analysed the situation and it suggests various solutions for the same.
The document discusses pharmaceutical branding strategies. It outlines objectives like improving brand equity and expanding market share through branding plans. It describes branding capabilities like brand strategy, design, and implementation. The document also outlines branding processes, elements, action plans, costs, and contact information for branding services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
This document contains a marketing campaign proposal for the drug Zithrokan in Egypt. The proposal includes a situation analysis of the market and competitors. The objective is to increase Zithrokan's market share through branding, positioning, and indication hammering. The action plan is a two-year campaign involving branding the drug, shifting its positioning, and targeting competitors. Materials like brochures, flyers, and education tools will help promote the drug's benefits and increase prescription among doctors.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This document provides a portfolio of case studies from a branding development agency. It includes 10 case studies spanning various industries like pharmaceuticals, technology, and more. Each case study outlines a client's branding challenge and the proposed branding solution developed by the agency. The case studies include new logos, branding guidelines, marketing campaigns, and other branding deliverables. The document emphasizes that the agency develops branding plans and expresses client ideas through innovative concepts and design work. It also states that the brand is everything.
The document discusses branding and brand development. It defines what a brand is and explains why brand development is important. It outlines some of the key elements of brand development, including branding strategy and brand identity. The document also discusses the branding process and emphasizes the importance of differentiation, collaboration, and innovation in developing a strong brand.
Kefentech is introducing a new transdermal pain relief patch for the Egyptian market. The document discusses Kefentech's objectives to become the market leader and increase brand awareness, especially among pharmacists and customers. It analyzes Kefentech's strengths, weaknesses, opportunities, and threats. The target audience includes pharmacists, doctors, the elderly, athletes, pregnant women, and fasting people. Kefentech will position itself as the long-lasting pain killer and market leader. Promotion strategies include radio advertisements, print media, and direct marketing. Five radio advertisement scripts are proposed focusing on different audiences and occasions like Ramadan.
The document outlines Glory's 2010 marketing campaign to introduce a new image and attract new customers. The integrated marketing campaign includes various offline and online channels. Offline activities include road shows at clubs, malls, universities, and bus tours to promote the brand and educate consumers. Online efforts include a website, social media, and digital advertising. The goal is to position Glory henna as a natural alternative to chemical hair dyes through educational initiatives targeting pharmacies, hair dressers, and consumers.
The document summarizes a two-day sampling activity for ShaveCode in Cairo, Egypt. On day one, 10,000 samples were distributed in Rehab City at locations like the food court and malls. On day two, 15,000 samples were distributed across Nasser City and Heliopolis at various clubs, malls, and streets. Photos were included from each location showing consumers sampling the product.
This document discusses marketing materials for a new asthma medication called Activent Capsule. It provides suggestions for key messages to include in promotional materials such as emphasizing the brand name, dosage, advantages like ease of use and protecting from asthma attacks, and instructions for usage. A variety of promotional items are also proposed, such as brochures, stickers, air fresheners, mugs, and personalized peak flow meters, to help raise awareness of the new brand among doctors.
The document provides guidelines for brand development and market development. It discusses how developing a strong brand image through branding strategy and integrated marketing communications can provide a competitive edge. The objectives of brand development are to improve brand equity, image, and market share. Market development aims to widen the customer base to sell more products through techniques like introducing new products/services or expanding to new customer segments. The document outlines the brand development and market development processes and emphasizes the importance of planning in achieving results quickly and cost-effectively.
The document outlines a communication strategy for a product called NAPIFIT. It begins by noting the market situation has many competitors and the target segment does not recognize many brand names. The strategy has two phases - a branding phase focused on brand awareness using catchy materials across TV, radio, press, online and other channels. The second phase will remind and inspire people to use the product. Key messages will be that the red pack "makes you love better." The budget allocates most funds to TV production and airing, with additional allocation to radio, online, press, pharmacy materials and other channels to maximize awareness of the new product.
Losec is a medication for relieving stomach pain. The document presents three concepts for marketing Losec. The first concept portrays the stomach as expressing its need to relax and stop pain, which Losec can provide. The second concept positions Losec as the original and most trusted treatment, as doctors have confidence in it. The third concept urges people not to suffer when Losec is available to relieve severe stomach pain and keep it calm.
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
The document discusses a marketing campaign for the migraine medication Zomig in the Egyptian market. The objectives are to raise awareness of migraine symptoms, position Zomig as easy to use, and increase the small market size. The campaign proposes using a fun cartoon character, Dr. Zee, to educate through radio ads, a pharmacy program, and print press about the differences between headaches and migraines and Zomig's benefits. The character and educational materials will help doctors and patients better understand migraines and recall Zomig.
Viagra Promotion Strategy Mod 23rd April 09Siddharth Soni
The document discusses strategies for promoting Viagra in the Indian market. It notes that Viagra faces competition from generic brands and has low market share despite high brand awareness. It analyzes barriers to growth such as conservative attitudes towards sexual health in India. The proposed strategy is to market erectile dysfunction as a common problem through encoded messages in cinema halls, banners, and posters to generate curiosity and prompt SMS inquiries about treatment options.
The document provides an integrated marketing communications plan to promote Fayrouz soft drink brand during the summer season. The plan includes segmentation targeting adults aged 10-35 in key cities. Strategies use a push-pull approach combining increased distribution with a mass promotional campaign. Tactics proposed include TV, radio, outdoor, print, online, and event marketing. The budget totals over 6 million Egyptian pounds focused on summer campaigns and activities to maintain brand perception and refreshment positioning.
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
Rise of Retail Chemist Power in India - MedicinMan Anup Soans
With increasing push towards generics being mandated by government of India and Medical Council of India and Civil Society, Will the Retail Chemist emerge stronger in his bargaining power?
Benham Pharmaceuticals Ltd is analyzing the market for Bispep, a bismuth subsalicylate medication, in Bangladesh. The market size for bismuth subsalicylate in Bangladesh is 54205549 with a growth rate of 14.5%. The document lists common doctor types that prescribe bismuth subsalicylate and common side effects patients may experience when taking it, including black tongue, black stool, ringing in the ears, and constipation. It also shows the brand names and manufacturing companies of some major competing bismuth subsalicylate drugs in Bangladesh.
Sun pharma- A complete company review, analysis of crisis and realistic recom...TilikaChawda
Sun pharma has been the most talked about Indian pharma company for being in the news several times for its unresolved issues with the US FDA regarding the Halol and Mohali plant.
This presentation has analysed the situation and it suggests various solutions for the same.
The document discusses a study on sales promotion strategies for a pharmaceutical company called Ikon Remedies Pvt Ltd. It aims to understand how pharmaceutical companies launch products and promote them. The objectives are to effectively target doctors, hospitals and pharmacies and understand the role of sales representatives. It also provides background on the large and growing Indian pharmaceutical industry and lists the top publicly listed companies.
Licencing & drug recall of 2014 & 2015 Tahira Sultana
The document discusses regulatory affairs and licensing of medicines. It provides information on what a medicine license includes, such as approved uses, dosages, storage instructions, and safety warnings. It also discusses unlicensed medicines that are used off-label without undergoing full clinical trials. Different types of drug sales licenses are described, including those for retail sales, wholesale distribution, and manufacturing. Drug recalls are also summarized, with examples provided of recent recalls due to issues like mislabeling, particulate contamination, or undeclared drug ingredients.
The document is an industrial training report submitted by Jayesh Mohansing Rajput to fulfill requirements for a Bachelor of Pharmacy degree. It provides an overview of his training at Glenmark Pharmaceuticals Ltd in Nashik, India. The report describes Glenmark's history and facilities, including departments for documentation, production, quality control, and quality assurance. It also lists some of Glenmark's regulatory approvals and top-selling products.
This document provides an overview of career opportunities for pharmacists in India. It discusses jobs in healthcare like community pharmacies, hospital pharmacies, and clinical pharmacy. It also outlines roles in the pharmaceutical industry such as production, quality assurance, research and development, quality control, packaging, regulatory, and sales and marketing. Other career paths mentioned include academics, pharmacovigilance, wholesale and retail businesses, railway pharmacist, and drug inspector. For each role, the document provides details about job responsibilities and educational eligibility requirements.
Granules India is a global pharmaceutical manufacturing company with facilities in India and China through joint ventures. It has active pharmaceutical ingredients, pharmaceutical formulation intermediates, and finished dosage manufacturing capabilities. Granules aims to be a global leader in pharmaceutical manufacturing through process innovation and efficiencies. It has over 1,600 employees and annual revenue of $180 million in 2014 from sales in North America, Europe, Latin America, India, and other regions.
This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy stude
This document provides a summary of BroadSpektrum Healthcare Business Media’s Corporate Social Responsibility Initiative. BroadSpektrum aims to promote career development for field sales professionals through educational programs focused on key account management. They conducted a survey that found key account management is an important strategic tool and career growth opportunity. BroadSpektrum will offer special programs for medical representatives and frontline managers to acquire the skills needed to become key account managers. The programs aim to address a growing demand for key account managers in the pharmaceutical industry.
This document provides an overview of the pharmaceutical industry in India. It discusses the history and growth of the Indian pharmaceutical market. It also describes the various types of companies, customers, marketing approaches, distribution channels, roles of sales, marketing, and other teams, pricing regulations, and opportunities and changes in the industry. The document is an extensive guide covering many aspects of the pharmaceutical business in India.
The one-day CE-2012 conference focuses on implementing effective commercial strategies to increase revenues and profitability in the complex Indian pharmaceutical landscape. The event will cover crucial topics like commercial excellence, establishing brands, key performance indicators, innovative marketing channels like social media, the role of frontline managers, key account management, and effective market access models. Speakers include industry experts from companies like Novartis, Sanofi, and AstraZeneca who will discuss strategies and case studies. Attendees can choose between standard and premium passes, with group discounts available. The conference aims to provide practical guidance to pharmaceutical professionals on optimizing their commercial strategies.
The one-day CE-2012 conference focuses on implementing effective commercial strategies to increase revenues and profitability in the complex Indian pharmaceutical landscape. The event will cover crucial topics like commercial excellence, establishing brands, key performance indicators, innovative marketing channels like social media, the role of frontline managers, key account management, and effective market access models. Speakers include industry experts from companies like Novartis, Sanofi, and AstraZeneca who will discuss strategies and case studies. Attendees can choose between standard and premium passes, with group discounts available. The conference aims to provide practical guidance to pharmaceutical professionals on optimizing their commercial strategies.
Similar to Palmers Stretch Marks Activation Campaign 2012 (13)
This document outlines plans for a new "Vebix lemon & herbs - LITE" product line targeting upper-tier consumers. It discusses creating a lighter formula aimed at men and women ages 22-60 seeking more natural deodorants. The line will include roll-on, spray, and splash products packaged in silver or black textures. Branding elements like logos, colors, typefaces, and icons are presented for the male and female collections. Product designs show artwork promoting the alcohol-free, sensitive, vitamin-enriched formula.
Personal care distriution company development include
- Marketing planning
- sales team development
- ERP system development
- develop distribution channels
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
The document proposes three options for developing a new brand identity for SciTech. Option 1 simplifies the SciTech name to ST and combines it with Tetris block styles in a modern, colorful logo. Option 2 explores creating artistic shapes from a single paper to represent SciTech. Option 3 focuses on connecting technology and science globally through elements like genes and chemicals in the logo. Mood boards and concepts are presented for each option.
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
This document discusses different personality styles and how to better understand relationships. It identifies four main styles: Driver, Expressive, Amiable, and Analytical. Each style has different traits in terms of assertiveness and responsiveness. Understanding one's own style and flexing to accommodate others' styles is key to building good relationships. People have backup styles that emerge under stress, and it's important to manage stress and avoid important decisions during backup states. Flexing one's behavior is recommended to improve relationships when they are not going well.
This document provides an overview of product and brand development. It discusses selecting the right product idea by finding market gaps. It emphasizes that great brands come from great products. It then covers establishing a new brand identity and developing a brand through communication. The document stresses focusing on objectives, target segments, positioning and integrating all project elements. It recommends several references for further information on product management, integrated marketing campaigns, and developing strong brands.
This Ultimate model of branding, a term
often used in business, marketing and design.
We attempts to present a comprehensive model of brand. It is framed around four main ideas:
1) a brand is more than a name or symbol
2) creating a great customer experience is
the essence of good branding
3) perceptions of a brand can be measured
4) brands are a form of sign
This document outlines 16 steps for product management. It discusses selecting winning product ideas, performing market segmentation and sizing, conducting market and competitor analysis, developing requirements and specifications, prioritizing features, delivering products on time and on target, launching products, positioning products, communicating with stakeholders, gaining early feedback through beta programs, and ongoing product planning. The goal is to provide tips to help product managers efficiently and effectively define, develop, launch and improve their products.
The document discusses Steve Jobs and provides advice from him. It outlines how Jobs presented company strategy by keeping presentations simple and focused on the product, competition, and emerging markets. It notes that Jobs advised Nike to focus on its best products and get rid of weaker ones. The document also discusses developing brand champions but having an exit strategy, and quotes Jobs saying Apple needed to innovate to fix its problems.
The 21 Survival Rules
Rule 1: DON’T TALK TOO MUCH, YOUR MOUTH 'LL GET YOU KILLED
Rule 2: If you need something, Do it , just do it
Rule 3: The Only easy day was yesterday .
Rule 4: It is important to know when to stop.
Rule 5: The future Starts today.
Rule 6: In public bathroom, check water first
Rule 7: Take care,, there is no innocent woman
Rule 8: When the rate of change outside exceeds the rate of change inside, the end is in sight
Rule 9: Never pass cars from the right .. (mat5odsh 3’orza ymeen)
Rule 10: Rated
Rule 11: Rated
Rule12: Enjoy the little things
Rule 13: Be nice for nerds, you will work for one someday
Rule 14: Rated
Rule 15: Stuck on October Bridge Stay On October Bridge.
Rule 16: Rated
Rule 17:
When Stranded at Sea, Drink Your Own Pee
Rule 18: Plan or be planned for
Rule 19: Rated
Rule 20: Rated
Rule 21: Failing give you strength, and your pain is your motivation.
* Rated Rules will not released in public. for privet content.
** following the Rules will ensure your survival within limited duration.. it must be updated every 2 years
*** Rule 6 can be applied in New Cairo and Sheraton due to water system situation.
**** Nerds means highly educated with too much non-interesting information.
By: AbdulRhman Tantawy || Unknown
The document outlines a marketing campaign for the pain reliever Voltaren in Egypt which includes radio advertisements, outdoor advertisements, branding in pharmacies, press releases in medical magazines, mailings to doctors, and giveaways to distributors and pharmacists, all with the goal of expanding awareness of Voltaren's updated packaging and reinforcing its position as the number one pain reliever in Egypt.
This document outlines Subaru's 2010 marketing communication plan for Egypt. It begins with a situational analysis of the automotive market and Subaru's competitors. Subaru aims to position itself as unique through its boxer engines, all-wheel drive systems, and emphasis on safety. The plan involves advertising through billboards, press, online channels, and public relations events. It will communicate Subaru's uniqueness and technological advantages over competitors. The goal is to improve brand awareness and change consumer perceptions of Subaru as a powerful yet expensive Japanese brand.
4. Competitive analysis
Two Type of competitors
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5. Competitive analysis
Cosmoceutical FMCG
Price Size
Mustela 175 200 mL
Sanosan 37 100 mL
Derma Pure SM 36 60 gm
Stretch Redux 500 150 mL
mira jeniko 45 75 ml
Palmer's 48 120 mL
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7. Medicated product diversified to :
Pharmaceutical Cosmo-ceutical OTC FMCG
Only can prescribe by
doctors
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8. Medicated product diversified to :
Pharmaceutical Cosmo-ceutical OTC FMCG
Expensive and
prescribed, but can be
recommended by
pharmacist
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9. Medicated product diversified to :
Pharmaceutical Cosmo-ceutical OTC FMCG
Available only at
pharmacies, for direct
consumers, never seen
@key accounts
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10. Medicated product diversified to :
Pharmaceutical Cosmo-ceutical OTC FMCG
Available at pharmacies
beside other trade
channels, rarely
prescribed by doctors.
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12. Medicated product diversified to :
Pharmaceutical Cosmo-ceutical OTC FMCG
Some pharmacist
recommend it, if
Palmer’s Stretch market
they know it
treated as FMCG product.
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13. Medicated product diversified to :
We plan Palmer’s SM will be
Prescribed via
doctors
Pharmaceutical Cosmo-ceutical OTC FMCG
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14. Medicated product diversified to :
We plan Palmer’s SM will be
Prescribed via
Recommended by pharmacist
doctors
Pharmaceutical Cosmo-ceutical OTC FMCG
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15. Medicated product diversified to :
We plan Palmer’s SM will be
Prescribed via
Recommended by pharmacist Known as FMCG
doctors
Pharmaceutical Cosmo-ceutical OTC FMCG
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16. Medicated product diversified to :
Activation Projects
#1 #2
Scientific Cosmo-ceutical
Pharmaceutical OTC Direct FMCG
Unite awareness
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17. PALMER’S SM ACTIVATION PLANS
#1 SCIENTIFIC UNITE
#2 DIRECT AWARENESS
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18. #1
Scientific Unite
PALMER’S SM ACTIVATION PLANS
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19. #1 Scientific unite
Objective
• As doctors are the main factor in prescribing any product or recommend any thing
for patient health, this unit will aim to:
– Doctor product awareness
– Promote prescription.
– Reminding and follow up
– Ensure availability @pharmacies
– Push sales to achieve our target.
• Using #1scientific data and #2professional medical selling skills
– Trials
– References
– Tipping point
– Evidences recommended.
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20. #1 Scientific unite
Structure
• Doctor don’t respect any medical information from anyone except another doctor.
• Unite structure as below:
Brand manager Sales manager
Assistant Brand
manager
Supervisor Cairo
Medical representative Medical representative Medical representative
#1 #2 #3
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21. #1 Scientific unite
Structure
• We will start with two medical rep.s directly reported to brand manager till
develop the full team
Brand manager Sales manager
Assistant Brand
manager
Supervisor Cairo
Medical representative Medical representative Medical representative
#1 #2 #3
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22. #1 Scientific unite
Targeted specialties
• Palmer’s SM will be detailed to Customers below:
Doctors Pharmacist
60% coverage 40% coverage
For medical awareness and Market seeding and ensure
promote prescription availability
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23. #1 Scientific unite
Targeted specialties
Doctors:
• Palmer’s SM will be detailed to specialties below:
– Gynecology : to be prescribe for pregnancy stretch marks
– Dermatology: to be prescribed for skin marks and after
plastic surgery
– Nutritionist : for skin marks appears while dieting.
Moderate
Potential
10%
• Doctors will be segmented as below “according to their
prescription habits”
– 90% high potential doctors “KOL’s”
– 10% moderate potential doctors.
– 0% low potential doctors.
* Segmentation will be applied by medical reps after
forecasting.
Hign
Potenial
90%
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24. #1 Scientific unite
Medical rep. list #Demographic
• In the 1st phase, medical reps will target areas below
– Medical rep #1: Cairo #1 : Naser City , Heliopolis and New Cairo + rehab ...etc
– Medical rep #2: Cairo #2: Mohandseen, Zamalek and Dokky …etc
• Each one will visit all potential doctors frequently based on their classification
– Visit about 8-10 visit /day
– After listing the doctors we will put target visits for each doctor
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25. #1 Scientific unite
Scientific unit target PHASE I
• Deliver the core message
• Build reputation with the customers (doctors)
• Generation and growth of prescriptions
• Have a consistent sales curve**
• Marketing Intelligence to give us future vision
To give us actual vision {on earth vision)
• To create loyalty to the brand
* Elevate Palmer’s Cocoa Butter image + Position in the market
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26. #2
Direct awareness
PALMER’S SM ACTIVATION PLANS
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27. #2 Direct awareness
• To improve recommendation and educate direct consumer about product benefit,
direct communication throw channels below
Pharmacy Health care
Medical Centers
Chains magazines
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28. #2 Direct awareness
Concept
To create reminding tagline for Palmer’s Stretch Marks with objectives as below:
– Acceptable among gynecologist
– Related to pregnancy.
– Prescribing habit reminding tool
– Feature/benefit tagline
– Indication related
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29. #2 Direct awareness
tagline
benefit
Promote
indication
action
Time
bonded
catchy
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30. #2 Direct awareness
Why The Fourth Month
To decide when doctor should prescribe Palmer’s Stretch market we analyze two
source of information.
1. Doctors review:
After meeting with serial gyna doctors All agreed the pregnancy symptoms appears
between 2nd and 3rd month. But the tummy size start to increase between 4th and 5th
month.
They recommend stretch marks products starting from 5th month mainly and some time for
skinny women they start from 4th month.
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31. #2 Direct awareness
Why The Fourth Month
1. /
2. Consumer review
In photos below we can find the tommy size increased between 15-22week from
pregnancy.
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35. #2 Direct awareness
The POS materials
Palmer’s POS materials will be applies as below:
1. The RDA (Retained detailing Aid)
multiple pages booklet, content :
• Medical Data about Stretch marks
• Statistical data about stretch marks
• Product information and ingredients F/B
• Direction and indication
• Product Clinical Evidence
The RDA used in doctors detailing by product
specialist and never give it to them as each call
they will till the doctors new message from it.
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36. #2 Direct awareness 1. The RDA (Retained detailing Aid)
The POS materials
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37. #2 Direct awareness
The POS materials
1. .
2. Drop-Card
it is a medical flyer for doctors our product specialist give it to the doctor as
“more information reminding tool” but with one message , content :
• Medical Data about Stretch marks
• Product information and ingredients F/B
• Direction and indication
The drop-Card mainly much simplified content also in English
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38. #2 Direct awareness 2. Drop-Card
The POS materials
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39. #2 Direct awareness
The POS materials
1. .
2. .
3. Consumer Flyer and stand
flyers and stand for direct consumer to be distributed in pharmacies and
clinics. Content:
• Product information and ingredients F/B
• Direction and indication
The Consumer flyer will be in arabic
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40. #2 Direct awareness 3. Consumer Flyer
The POS materials
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41. #2 Direct awareness
The POS materials
1. .
2. .
3. .
4. Pharmacy Drop-Card
A small flyer reminding the product and promote contacting distributers for ordering
5. Sampling pack
pack for doctors contains 4 stretch marks 30gm our product specialist give it
to gyna doctors for patient trail and give us the feed back.
this pack will promote trial and recruiting.
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42. #2 Direct awareness
The POS materials
1. .
2. .
3. .
4. .
5. Sampling pack
pack for doctors contains 4 stretch marks 30gm our product specialist give it to gyna doctors
for patient trail and give us the feed back.
this pack will promote trial and recruiting. And also collecting feedback from users through
doctors.
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